European partner campaigns launch webinar
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Watch our on-demand webinar showcasing the latest Lucidworks campaigns designed specifically for our European Partner community to drive lead generation. We’ve packaged up our best-performing campaigns to make it easy for valued partners like you to get them into market fast. In this webinar, we’ll cover off: - Digital Workplace campaign - Digital Commerce campaign - The sign up process - Q&A – we want your feedback Presented by: Sabrina Smith, Field Marketing, Lucidworks & Max Childs, Partner Marketing, Lucidworks
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European partner campaigns launch webinar
- 2. 2 Agenda • Introductions • Campaign in a Box - Objectives & Concepts • Digital Workplace Campaign • Digital Commerce Campaign • Creating Success Together • Next Steps • Q&A
- 3. 3 Presenters Sabrina Smith Field Marketing Max Childs Partner Marketing
- 4. 4 Campaign In a Box - Objectives • Build prospect engagement & Top-of-Funnel lead generation for [Partner Name] & Lucidworks • Easy & fast to implement • Minimal time commitment - core content already created • Thought-leadership focused content; – High value-add for prospects – Not ‘salesy’ – Facilitates follow-up discussion &
- 5. 55 It’s as easy as 1, 2, 3!
- 6. 6 1. Two content streams to choose from; 1. Digital Workplace – ‘Bringing Consumer-Like Search to the Digital Workplace’ 2. Digital Commerce – ‘12 Types of eCommerce Search Query’ 3. Select preferred campaign format; • In-person seminar • Webinar 2. Ready-to-go content comprising; • Invitation / registration emails & social media promo content • Registration page template • Reminder & joining instruction emails • Presentation materials • Follow up content Campaign in a Box - Concept
- 7. 7 Digital Workplace C A M PA I G N C O N T E N T: • Presentation Title: Bringing Consumer-Like Search to the Digital Workplace • Format: Webinar or seminar • Key themes: – Workers are ‘Shopping for Knowledge’ – Why enterprise search is so difficult – Why good enterprise search is so important – Next generation AI/ML Solutions – Productivity benefits of getting enterprise search and knowledge management right
- 8. 8 Digital Workplace Example Content Campaign Promotion Content Follow-up Content Webinar / Seminar Registration Pages Presentation Materials Email LinkedIn Twitter
- 9. 9 Digital Workplace Example Content Campaign Promotion Content Follow-up Content Webinar / Seminar Registration Pages Presentation Materials Webinar Registration page
- 10. 10 Digital Commerce C A M PA I G N C O N T E N T: • Presentation Title: 12 Types of Search Query • Format: Webinar or seminar • Key themes: – Importance of onsite search in eCommerce – Extra value of consumers that search on site – Types of search query – Pro-Tips for what ‘good’ should look like
- 11. 11 Digital Commerce Campaign Promotion Content Follow-up Content Webinar / Seminar Registration Pages Presentation Materials Example Content Presentation Material
- 12. 12 Digital Commerce Example Content Campaign Promotion Content Follow-up Content Webinar / Seminar Registration Pages Presentation Materials Follow-up eBook
- 13. 13 Creating Success Together Partner hosts campaign • Partner responsibilities – website listing, email*, social promotion*, provide presenter • Lucidworks responsibilities – provide presenter • Lucidworks logo to be included in comms/ campaign alongside partners • Regular reporting – expected audience, actual audience, follow-up, engagement levels • Partner owns the contact / follow-up *Lucidworks will fund up to 50% of cost Lucidworks hosts campaign • Partner responsibilities – provide presenter • Lucidworks responsibilities – website listing, email, social promotion* • Partner logo to be included in comms/ campaign alongside Lucidworks • Regular reporting – expected audience, actual audience, follow-up, engagement levels • Lucidworks owns the contact / follow-up *Lucidworks will fund up to 50% of cost
- 14. 14 What Next? Consider: The Content - • Who are your audiences? Locations? • Partner add additional content/materials to the campaign? The Format - • Webinar or in-person event? • Timings & speaker availability The Objectives - • Goal of ‘large audience’ or in-person 1-1 contact? • What do you want to achieve from the campaign? The Promotion - • Lead time • Budget • Size of your database
- 15. 15 Questions? 1. How do I sign up to run with a campaign? 2. What would it mean to use a third party database? 3. Is budget mandatory for us to participate in the campaign? 4. What do we do if we don’t have dedicated marketing resource? 5. How much of a time commitment will it be from our side? 6. Are there any other campaigns available ‘in a box’?
- 16. 16 Contact Us Want want to hear from you! partnerteam@lucidworks.com
- 17. 17 THANK YOU
Hinweis der Redaktion
- Welcome and thank you for joining today’s webinar ‘European Partners Campaign Launch’, we wanted to use this time to showcase to you the campaigns we’ve boxed up for you – to help drive demand gen!
- So what does the agenda look like? Intros – campaigns in a box objectives & concepts, DW & DC, how we can create success together. What next steps look like for you and for us and finally Q&A. We’ve put some questions and answers together that we think would be useful to you but want to highlight we’d like to get your feedback as we go through, please submit questions during webinar via the chat channel…
- Who’s on today? Myself – joined middle of last year My colleague Max Childs who looks after Partner Marketing And Simon Taylor who most of you are familiar with to help with the Q&A at the end!
- Over to Max
- Max
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- Max - Content Pack Includes; Main Presentation Copy / content for webinar/seminar registration page & ‘Thank you for registering’ content 3x Invitation emails for webinar (4x emails for physical event) Social media tweets / LinkedIn posts to promote webinar / event Reminder email for registered delegates & Joining instructions email (for webinar / seminar) Thank you for attending’ email, plus links to follow up content localised version of ‘Retail’s Formula for Success in 2020’ & ‘clean’ version of presentation for distribution -Workers shopping for knowledge - info hidden across multiple disparate systems eg email, salesforce, jira, netsuite, dropbox etc
- Max
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- Max - Content Pack Includes; Main Presentation Copy / content for webinar/seminar registration page & ‘Thank you for registering’ content 3x Invitation emails for webinar (4x emails for physical event) Social media tweets / LinkedIn posts to promote webinar / event Reminder email for registered delegates & Joining instructions email (for webinar / seminar) Thank you for attending’ email, plus links to follow up content localised version of ‘Retail’s Formula for Success in 2020’ & ‘clean’ version of presentation for distribution
- Max
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- Sabrina 1 – Sabrina – Sign up by contacting us via email or phone showing interest in the campaign, we’ll setup a call to walk through next steps 2 – Max - For example if you wanted to do a webinar, but don’t have a complete or extensive database, one option is to rent data or work with a publisher to promote the webinar. Both are effective in generating net new contacts and leads, but there is a cost involved 3 – Max - Depends: If you have a good database to promote the event and will host a webinar, then this can be done at virtually zero incremental cost. But if you need want to do a physical event or want to promote through a 3rd party, then this will cost money. Depending on the proposal, LW may share costs 4 – Sabrina – Our campaigns have been setup with this in mind – the content has been created so you just need to execute on it. Those ‘without’ marketing resource, may opt for the Lucidworks ‘host’ campaign option 5 – Max - Depends how involved you want to be; If you pick up hosting the website, running the event or supplementing with your own content and a speaker, then there will be additional time commits. But if you are happy with the ‘out of the box’ campaign (as it’s designed to be) and are simply going to manage the promotion of the event internally, then time commits are minimal as all the content is prepared. 6 – Sabrina – Of course! We have other campaigns such as ‘Building a Business Case for Enterprise Search’ available to you and many others. You may want more ‘middle of funnel’ campaigns. But this is a starting point, we’ve created TOFU for now and have put this webinar together to get your feedback to know what campaigns are most desired for the partner community Question from the audience: Are the campaigns available in any other language? As of today, English only, but German language we have started to create content in so will look to start rolling out into campaigns later in the year Are