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S P E A K E R N A M E
S P E A K E R T I T L E
t
WEBINAR
A Deep Dive
Into Lucidworks
Predictive
Merchandiser
L I Z O ’ N E I L L , P R O D U C T O W N E R - D I G I TA L C O M M E R C E
C H A R L E S B U R N E T T, FAV O R I T E S O L U T I O N S E N G I N E E R
M O D E R AT O R : J A N E S S A D AYA N , E V E N T S M A R K E T I N G M A N A G E R
Our Ecommerce Clients
Better Outcomes
ATC
Increased Add
to Cart
AOV
Improved Average
Order Value
CTR
Boosted Click
Thru Rate
Individualization
BrowseSearch Curate
CUSTOMER EXPECTATIONS
ARE CHANGING
Lucidworks helps the world’s
largest organizations make
their valuable data work for
their customers and
employees.
300E M P L O Y E E S
400+E N G A G E M E N T S A C R O S S T H E
G L O B A L F O R T U N E 2 0 0 0
S P O N S O R I N G
C O M PA N Y
F U S I O N F O R D I G I TA L C O M M E R C E
Real-time, personalized,
relevant search results
Production-ready ML for discovery
and proactive recommendations
Machine intelligence at scale,
with people in charge
S P E A K E R N A M E
S P E A K E R T I T L E
Now…
A Deep Dive Into
Predictive Merchandiser
Lucidworks Predictive Merchandiser
• Enables merchandisers to be self
service
• Eliminates the tedious workflows
where merchandisers have to
ask IT to create and manage
rules
• Merchandisers can visually
create rules to pin, boost, bury,
block and hide specific products
for a search term or category
page
10
Lucidworks Predictive
Merchandiser
S E A R C H R U L E S
11
Lucidworks Predictive
Merchandiser
C A T E G O R Y
R U L E S
12
Lucidworks Predictive
Merchandiser
S E A R C H
& C A T E G O R Y
R U L E S
13
Lucidworks Predictive
Merchandiser
R U L E S
M A N A G E R
14
Lucidworks Predictive
Merchandiser
R U L E S
M A N A G E R
15
Lucidworks Predictive
Merchandiser
R U L E S
M A N A G E R
16
Lucidworks Predictive
Merchandiser
R E L E V A N C Y
S C O R I N G
17
Lucidworks Predictive
Merchandiser
S E A R C H
R E W R I T E S
18
Lucidworks Predictive
Merchandiser
S E A R C H
R E W R I T E S
19
Lucidworks Predictive
Merchandiser
D A S H B O A R D
A N A L Y T I C S
Next Steps
→ Learn more about Lucidworks in Digital Commerce:
lucidworks.com/digital-commerce/
→ Get the secrets to success:
Retail’s Formula for Success in 2020 ebook
→ Get in touch: lucidworks.com/contact
lucidworks.com/ppc/retails-formula-for-success-in-2020/
21
LIVE Q&A:
Enter your questions into the chat box now
for Liz and Charles to answer live
Deep Dive into Lucidworks Predictive Merchandiser

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Deep Dive into Lucidworks Predictive Merchandiser

Hinweis der Redaktion

  1. SCRIPT: [JANESSA TO INTRO , THEN PASS TO LIZ] Hi Everyone, thank you for joining the Deep dive into Predictive Merchandiser webinar. My name is Liz O’Neill and I’m the Product Owner for Digital Commerce, and I’m joined by Charles Burnett, one of my favorite Sales Engineers.   I’m excited to give you a deep dive into Lucidworks’ Predictive Merchandiser, however first, if you’re not familiar with Lucidworks fusion, will be giving a brief overview of the platform.
  2. SCRIPT: Here are just some of the many organizations that use Lucidworks for Digital Commerce.
  3. SCRIPT These individualized shopping experiences empower your shoppers, improving the KPIs that merchandisers care about: Add-to-cart, average order value, and conversion rates. Fusion’s integrated machine learning takes on some of the tedious things that merchandisers don’t enjoy doing (such as maintaining thousands of business rules). This frees merchandisers to focus more attention on the areas where human intelligence and creativity should not be replaced by an algorithm.
  4. SCRIPT: Lucidworks for Digital Commerce personalizes the buyer’s shopping experience far better than some of the world’s largest home-grown/custom ecommerce systems. Fusion helps digital commerce and merchandising teams to individualize the shopper experience for site search, browse, and experience curation.
  5. SCRIPT: You already know that customer expectations are changing. Merchandisers are expected to know what a shopper wants and is looking for before they land on the site. The challenge is how does a merchandiser effectively execute?
  6. SCRIPT: Lucidworks Fusion, a platform that personalizes and connects experiences in the workplace and for consumers. We help the world’s largest organizations make their most valuable data work for their shoppers and employees. Here’s a bit about our company. We have more than 300 employees and more than 400 customer engagements across the Global Fortune 2000. Our engineers are the driving force behind the Apache Solr open-source project for distributed search across big data.
  7. SCRIPT: I think the question we all have is how do we successfully personalize the customer experience? Shoppers want to be individualized, not segmented or grouped with others. They want that 1:1 experience. So, how do we deliver that and keep up with their ever changing expectations? Fusion for Digital Commerce solution delivers: Real-time, personalized, relevant search results Production-ready ML for product discovery and proactive recommendations, and Machine intelligence at scale, with people in charge
  8. SCRIPT:   Now that I’ve given you a brief intro into Fusion, I’m now going to give you a deep dive into Lucidworks’ Predictive Merchandiser! Together, Charles and I will walk you through our solution that empowers merchandisers to be self-sufficient
  9. SCRIPT: At Lucidworks, we’ve learned a lot about how to personalize the shopping experience and we’ve used that experience to create an add-on solution called Lucidworks Predictive Merchandiser. The Predictive Merchandiser is available as an add-on to Fusion 5. An intuitive, easy to use interface that helps merchandisers decrease bounce rates by ensuring the right products are displayed to shoppers. Merchandisers can optimize search relevancy, manage and create rules for search terms and category pages, and analyze results without having to involve IT. Now I will pass it over to Charles to walk you through Predictive Merchandiser.
  10. SEARCH RULES - Lucidworks Predictive Merchandiser
  11. CATEGORY RULES - Lucidworks Predictive Merchandiser
  12. SEARCH & CATEGORY RULES - Lucidworks Predictive Merchandiser
  13. RULES MANAGER - Lucidworks Predictive Merchandiser
  14. RULES MANAGER - Lucidworks Predictive Merchandiser
  15. RULES MANAGER - Lucidworks Predictive Merchandiser
  16. RELEVANCY SCORING - Lucidworks Predictive Merchandiser
  17. SEARCH REWRITES - Lucidworks Predictive Merchandiser
  18. SEARCH REWRITES - Lucidworks Predictive Merchandiser
  19. DASHBOARD ANALYTICS - Lucidworks Predictive Merchandiser