1. LOCATIVE DIGITAL MEDIA
AND THE REPRESENTATION
OF URBAN SPACES

2. MASS MEDIA
• “A
centralize flow of information with an editorial control by big
companies in the process of competition founded by advertising”

3. POST-MASS MEDIA
• Decentralized network, where anyone is
able to receive, produce and distribute
information.
• Based on Cyberculture principles:
• Release emissions
• Bidirectional connection
• Reconfigurations of institutions and
cultural industry.

4. LOCATIVE MEDIA
• LocativeMedia is defined by a set o
technologies that enable wireless info-
communication process based on
networks where the content is tight to
a specific place.

5. INFORMATIONAL TERRITORY
• Territory is a “cultural artifact” produced
by social relations and the relationship
with the material and symbolic world.
• Information territory is the digital
information flow that intersects urban
space and cyberspace.
• Itis not the end of the physical space, it is
just a re-signification.

6. TYPES OF INTERACTIONS
• Urban Electronic Annotation
• Mapping and Geo-Localization
• Location-Based Mobile Games
• Smart Mobs

7. URBAN
ELECTRONIC ANNOTATION
• New ways of “write” the urban space in order to give new sense
of places by (re)appropriation.

8. MAPPING AND
GEO-LOCALIZATION
• Enabletracking and customizations of spaces by use of multimedia
content and share functions in order to reinforce communities
and producing new meaningful experience.

9. LOCATION-BASED MOBILE
GAMES
• Ludicdimension create new ways of appropriation of the urban
space and produce new form of communities.

10. SMART MOBS
• New form of mobilization, not necessarily political, that takes
advantage of the decentralized network to spread information in
order to temporary refashion places and territories.

11. THE VIRTUAL
CHANGES THE REAL
• Locative media is not seeking to overcome the real, or to put an
end in physical places. Instead, It (re)appropriate and give new
sense to places. It transforms concepts of:
• Territory
• Place
• Mobility
• Community
• Temporality
• Maps.

12. TERRITORY
• Althoughsome concepts pointed out that territories are vanishing
and places are losing their senses because of information
networks technologies,
• Lemos proposed that information territories reflects new
dimensions of territoriality:
• New relations of power
• New social practices in contemporary society.

13. PLACE
• Newdimensions of places as intersections of flow (hub) are
emerging with the new mobile technologies.
• “Mobile technologies and network create new urban ecologies
that redefine place and our sense of the city, changing our
everyday experience of places”.

14. MOBILITY
• “Wirelesstechnologies met physical and virtual, bringing new
problems of borders between private and public, between
‘displacement’ and place”.
• Thisbrings the possibility to consume and produce information on
the go.

15. TEMPORALITY
• We use urban space temporarily, as we are always in movement
through the city.
• Locative
Media produces temporary urban spaces in places
intended to a specific purpose. For example:
• Use coffee shops as work a place
• Public transportation to update a blog.

16. COMMUNITY
• For Siemmel (1950), urban life is characterized by aversion and
indifference, creating the blasé attitude, as a way to preserving a
psychological private property.
• Digitalcommunities are bringing back the feelings of community
belonging.
• “Ifwe think about place as flow and events and mobility as a way
to get together, we can see communities as a mobile form of
association, not only a rooted experience in rigid place”.

17. MAP
• With
geo-locations system such as GIS and Google Earth,
mapping becomes a new practice of place.
• “Maps can be produced to represent people, community and a
more legitimate space and place that show how people see and
fell their environment”.

18. CONCLUSION
• Decentralized network and locative media creates opportunities
for produce and distribute information on the go.
• Itproduces the Information territory, blending urban space and
cyberspace.
• The practices of mobile media (Digital Annotation, Mapping,
Mobile Games and Smart Mobs) are refashion urban spaces and
concepts of Territory, Place, Mobility, Community, Temporality and
Maps.

19. THANK YOU
• Bibliography
• Lemos, André. “Post-Mass Media Functions, Locative Media, and Informational
Territories: New Ways of Thinking About Territory, Place, and Mobility in
Contemporary Society.” Space and Culture 13.4 (2010): 403–420.