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This presentation will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world. Through a few principles, I will show how new design discipline such as service and strategic design can help even big corporations can evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.
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In the last 5 years the way in which we inform ourselves every day has radically changed. A progressive evolution of the experience of discovery, use, and sharing of content is being generated by an ever-expanding and specialized availability of contents, different points of view, news technologies and devices at affordable costs, largely available connectivity and, more generally, the advent of new global platforms of communication. Sketchin has invested three years in attempting to understand readers and their experiences, thus identifying 11 behavioral trends that are potentially decisive in implementing a more efficient publishing design. The speech will focus in these 11 behaviors and on the evolution of how the publishing industry can better devise and distribute content.
Newspapers are dead, long live the content
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Luca Mascaro
In the Customer Age, Design has become the business most powerful ally in the challenge to create and offer products/services that can provide superior quality experiences. We are often invited to assume a partnership role with product managers/owners in most of our projects, bridging the requests coming from stakeholders and users and following the entire project life through an experience management approach. Experience Centered Design is thus becoming the new frontier that we, as designers, are called to cross. So how design can assume the role of a strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the agile methods, tools and best practices that can be used in such a delicate process.
Design management and agile world: fitting customer expectations
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Luca Mascaro
Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle. Il punto non è (più): "Come i brand comunicano ai consumatori" MA "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?"
Il valore dell'esperienza
Il valore dell'esperienza
Luca Mascaro
My speech at the San Francisco Design Week about design for the experience. There is no life without evolution. Products, services, systems and solutions, like living organisms, come into the world, grow, struggle to survive and eventually die. They change and evolve, trying to fit a complex environment shaped by people needs and expectations, competitive or alternative experiences and emerging trends. Survive only those that can adapt and continue offering their users superior quality experiences. Design has the means to understand people and environments and the power of moulding experiences. It can thus shape experiences while changing over time artifacts and interfaces with whom people interact. How can design manage this evolution? The key is in adopting a continuous experience-centered approach.
Evolutive experience design, or the survival of the fittest
Evolutive experience design, or the survival of the fittest
Luca Mascaro
Che cosa significa adottare un approccio alla progettazione centrato sull’esperienza? Di certo comprendere i bisogni delle persone, il contesto in cui questi bisogni si esprimono e la dimensione emotiva che li circonda; ma non basta: occorre orchestrare tutte queste informazioni secondo un approccio strategico e coerente per poter far vivere alle persone esperienze positive e significative. A tutto vantaggio della qualità della vita degli utenti, ma anche delle iniziative di business.
L'opportunità di progettare per l'esperienza
L'opportunità di progettare per l'esperienza
Luca Mascaro
In the Customer Age design has become the business most powerful ally in the challenge to create and offer products and services that can provide superior quality experiences. More and more often we are invited to assume the leadership role in the projects we are involved in, bridging the request coming from all the stakeholders and from the users and follow the entire project life through an experience management approach. Experience centered design is thus becoming the new frontier that we, as design, are called to cross. So how design can assume the role of strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the methods, tools and best practices that can be used in this delicate process.
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Lean Experience Design
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some new prospective on experience management for agile product vision definition and management presented at better software 2013
Peoples and services tales
Peoples and services tales
Luca Mascaro
Metodologie di progettazioni agili, Lean, evolutive fondano il loro sviluppo sull'utilizzare come stakeholder principale l'utenza nel loro comportamento e nel loro feedback sviluppando quello che viene chiamato customer development. Questo approccio di analisi e progettazione dell'esperienza utente viene largamente adottato nel mondo delle startup porta però una serie di impatti importanti non solo sull'aspetto di design funzionale ma sulla dimensione tecnologica e del modello di business. La domanda dunque è: l'utente come ci cambia?
Experience change
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Luca Mascaro
how design thinking, business design, strategic design and service design change the way we define new business
Change: business & design strategy
Change: business & design strategy
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11 tips for designing a great user and customer experience
UX laws - How to design a great user experience
UX laws - How to design a great user experience
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Presentation about a year of dream tracking with Dreamboard presented at Quantified Self Meetup in Milan
Me, myself and I: a dream tracking tale
Me, myself and I: a dream tracking tale
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Come gestire lo sviluppo ed il management dei prodotti e dei servizi software in maniera più efficace monitorandone l'esperienza in uso
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This presentation will delve into the emerging role of design as a game changer for big corporations in the challenge of business transformation and competition with the startups world. Through a few principles, I will show how new design discipline such as service and strategic design can help even big corporations can evolve their organization, empower the human experience and embrace the nimbleness and fast paced innovation practices typical of the startup ecosystem.
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Luca Mascaro
In the last 5 years the way in which we inform ourselves every day has radically changed. A progressive evolution of the experience of discovery, use, and sharing of content is being generated by an ever-expanding and specialized availability of contents, different points of view, news technologies and devices at affordable costs, largely available connectivity and, more generally, the advent of new global platforms of communication. Sketchin has invested three years in attempting to understand readers and their experiences, thus identifying 11 behavioral trends that are potentially decisive in implementing a more efficient publishing design. The speech will focus in these 11 behaviors and on the evolution of how the publishing industry can better devise and distribute content.
Newspapers are dead, long live the content
Newspapers are dead, long live the content
Luca Mascaro
In the Customer Age, Design has become the business most powerful ally in the challenge to create and offer products/services that can provide superior quality experiences. We are often invited to assume a partnership role with product managers/owners in most of our projects, bridging the requests coming from stakeholders and users and following the entire project life through an experience management approach. Experience Centered Design is thus becoming the new frontier that we, as designers, are called to cross. So how design can assume the role of a strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the agile methods, tools and best practices that can be used in such a delicate process.
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Design management and agile world: fitting customer expectations
Luca Mascaro
Viviamo nella Customer Age, un'epoca in cui il consumatore non si accontenta più di prodotti standard ma ricerca esperienze memorabili che sappiano superare le sue aspettative e continuare a farlo nel tempo. Il compito dei brand, quindi, non è più tanto quello di trovare nuove forme di "racconto dell'offerta" - diversificazione del messaggio e dei touchpoint di comunicazione - ma di progettare e offrire ai propri consumatori esperienze rilevanti, capaci di generare valore a prescindere del tipo di canale/strumento/touchpoint utilizzato per veicolarle. Il punto non è (più): "Come i brand comunicano ai consumatori" MA "che tipo di esperienza i brand fanno vivere ai propri consumatori e come ridefiniscono i loro prodotti/servizi per rispondere a questo mutato scenario competitivo?"
Il valore dell'esperienza
Il valore dell'esperienza
Luca Mascaro
My speech at the San Francisco Design Week about design for the experience. There is no life without evolution. Products, services, systems and solutions, like living organisms, come into the world, grow, struggle to survive and eventually die. They change and evolve, trying to fit a complex environment shaped by people needs and expectations, competitive or alternative experiences and emerging trends. Survive only those that can adapt and continue offering their users superior quality experiences. Design has the means to understand people and environments and the power of moulding experiences. It can thus shape experiences while changing over time artifacts and interfaces with whom people interact. How can design manage this evolution? The key is in adopting a continuous experience-centered approach.
Evolutive experience design, or the survival of the fittest
Evolutive experience design, or the survival of the fittest
Luca Mascaro
Che cosa significa adottare un approccio alla progettazione centrato sull’esperienza? Di certo comprendere i bisogni delle persone, il contesto in cui questi bisogni si esprimono e la dimensione emotiva che li circonda; ma non basta: occorre orchestrare tutte queste informazioni secondo un approccio strategico e coerente per poter far vivere alle persone esperienze positive e significative. A tutto vantaggio della qualità della vita degli utenti, ma anche delle iniziative di business.
L'opportunità di progettare per l'esperienza
L'opportunità di progettare per l'esperienza
Luca Mascaro
In the Customer Age design has become the business most powerful ally in the challenge to create and offer products and services that can provide superior quality experiences. More and more often we are invited to assume the leadership role in the projects we are involved in, bridging the request coming from all the stakeholders and from the users and follow the entire project life through an experience management approach. Experience centered design is thus becoming the new frontier that we, as design, are called to cross. So how design can assume the role of strategic partner in the daily experience management? I will present some real cases regarding big and complex projects in which we have played this role and the methods, tools and best practices that can be used in this delicate process.
Design leadership and experience management
Design leadership and experience management
Luca Mascaro
In a more complex word how to design in a universal way
Multichannel interfaces: what kind of approach?
Multichannel interfaces: what kind of approach?
Luca Mascaro
Introduction to the experience economy and the design for the experience discipline
Introduzione ux
Introduzione ux
Luca Mascaro
Lean Experience Design
Lean Experience Design
Luca Mascaro
some new prospective on experience management for agile product vision definition and management presented at better software 2013
Peoples and services tales
Peoples and services tales
Luca Mascaro
Metodologie di progettazioni agili, Lean, evolutive fondano il loro sviluppo sull'utilizzare come stakeholder principale l'utenza nel loro comportamento e nel loro feedback sviluppando quello che viene chiamato customer development. Questo approccio di analisi e progettazione dell'esperienza utente viene largamente adottato nel mondo delle startup porta però una serie di impatti importanti non solo sull'aspetto di design funzionale ma sulla dimensione tecnologica e del modello di business. La domanda dunque è: l'utente come ci cambia?
Experience change
Experience change
Luca Mascaro
how design thinking, business design, strategic design and service design change the way we define new business
Change: business & design strategy
Change: business & design strategy
Luca Mascaro
11 tips for designing a great user and customer experience
UX laws - How to design a great user experience
UX laws - How to design a great user experience
Luca Mascaro
Presentation about a year of dream tracking with Dreamboard presented at Quantified Self Meetup in Milan
Me, myself and I: a dream tracking tale
Me, myself and I: a dream tracking tale
Luca Mascaro
Come gestire lo sviluppo ed il management dei prodotti e dei servizi software in maniera più efficace monitorandone l'esperienza in uso
Governare l'evoluzione del software analizzandone l'esperienza d'uso
Governare l'evoluzione del software analizzandone l'esperienza d'uso
Luca Mascaro
un punto di vista sull'evoluzione dell'esperienza d'uso di prodotto offerta da wordpress nel panorama dei media digitali presentata alla wordpress conf
Il futuro dell'esperienza d'uso in wordpress
Il futuro dell'esperienza d'uso in wordpress
Luca Mascaro
come sta evolvendo l'experience design in relazione all'innovazione di servizio? questa semplice presentazione fa il punto e da alcuni spunti su come identificare ed innovare nuove forme di servizi esperienziali con una giusta dose di realismo :)
Reinventing experience, dall'artefatto al servizio nuove prospettive sull'esp...
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Luca Mascaro
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evolutive design e design by code
evolutive design e design by code
Luca Mascaro
Il design digitale cambia
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Design for corporate transformation
Design for corporate transformation
Newspapers are dead, long live the content
Newspapers are dead, long live the content
Design management and agile world: fitting customer expectations
Design management and agile world: fitting customer expectations
Il valore dell'esperienza
Il valore dell'esperienza
Evolutive experience design, or the survival of the fittest
Evolutive experience design, or the survival of the fittest
L'opportunità di progettare per l'esperienza
L'opportunità di progettare per l'esperienza
Design leadership and experience management
Design leadership and experience management
Multichannel interfaces: what kind of approach?
Multichannel interfaces: what kind of approach?
Introduzione ux
Introduzione ux
Lean Experience Design
Lean Experience Design
Peoples and services tales
Peoples and services tales
Experience change
Experience change
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Change: business & design strategy
UX laws - How to design a great user experience
UX laws - How to design a great user experience
Me, myself and I: a dream tracking tale
Me, myself and I: a dream tracking tale
Governare l'evoluzione del software analizzandone l'esperienza d'uso
Governare l'evoluzione del software analizzandone l'esperienza d'uso
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Il futuro dell'esperienza d'uso in wordpress
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Reinventing experience, dall'artefatto al servizio nuove prospettive sull'esp...
evolutive design e design by code
evolutive design e design by code
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Il design digitale cambia
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Following the popularity of “Cloud Revolution: Exploring the New Wave of Serverless Spatial Data,” we’re thrilled to announce this much-anticipated encore webinar. In this sequel, we’ll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you’re building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
Following the popularity of "Cloud Revolution: Exploring the New Wave of Serverless Spatial Data," we're thrilled to announce this much-anticipated encore webinar. In this sequel, we'll dive deeper into the Cloud-Native realm by uncovering practical applications and FME support for these new formats, including COGs, COPC, FlatGeoBuf, GeoParquet, STAC, and ZARR. Building on the foundation laid by industry leaders Michelle Roby of Radiant Earth and Chris Holmes of Planet in the first webinar, this second part offers an in-depth look at the real-world application and behind-the-scenes dynamics of these cutting-edge formats. We will spotlight specific use-cases and workflows, showcasing their efficiency and relevance in practical scenarios. Discover the vast possibilities each format holds, highlighted through detailed discussions and demonstrations. Our expert speakers will dissect the key aspects and provide critical takeaways for effective use, ensuring attendees leave with a thorough understanding of how to apply these formats in their own projects. Elevate your understanding of how FME supports these cutting-edge technologies, enhancing your ability to manage, share, and analyze spatial data. Whether you're building on knowledge from our initial session or are new to the serverless spatial data landscape, this webinar is your gateway to mastering cloud-native formats in your workflows.
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
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Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the deployment of external web forms using Jotform for Bonterra Impact Management. This solution can be customized to your organization’s needs and deployed to support the common use cases below: - Intake and consent - Assessments - Surveys - Applications - Program registration Interested in deploying web form automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
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In this talk, we are going to cover the use-case of food image generation at Delivery Hero, its impact and the challenges. In particular, we will present our image scoring solution for filtering out inappropriate images and elaborate on the models we are using.
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The Digital Insurer
Corporate and higher education. Two industries that, in the past, have had a clear divide with very little crossover. The difference in goals, learning styles and objectives paved the way for differing learning technologies platforms to evolve. Now, those stark lines are blurring as both sides are discovering they have content that’s relevant to the other. Join Tammy Rutherford as she walks through the pros and cons of corporate and higher ed collaborating. And the challenges of these different technology platforms working together for a brighter future.
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Rustici Software
Keynote 2: APIs in 2030: The Risk of Technological Sleepwalk Paolo Malinverno, Growth Advisor - The Business of Technology Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
apidays
Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
Discover the innovative features and strategic vision that keep WSO2 an industry leader. Explore the exciting 2024 roadmap of WSO2 API management, showcasing innovations, unified APIM/APK control plane, natural language API interaction, and cloud native agility. Discover how open source solutions, microservices architecture, and cloud native technologies unlock seamless API management in today's dynamic landscapes. Leave with a clear blueprint to revolutionize your API journey and achieve industry success!
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2
Dubai, often portrayed as a shimmering oasis in the desert, faces its own set of challenges, including the occasional threat of flooding. Despite its reputation for opulence and modernity, the emirate is not immune to the forces of nature. In recent years, Dubai has experienced sporadic but significant floods, testing the resilience of its infrastructure and communities. Among the critical lifelines in this bustling metropolis is the Dubai International Airport, a bustling hub that connects the city to the world. This article explores the intersection of Dubai flood events and the resilience demonstrated by the Dubai International Airport in the face of such challenges.
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Orbitshub
The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
apidays
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Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Tomorrow User Experience
1.
Tomorrow user experience
2.
Today Change begins
3.
More simple services
4.
Future Human context services
5.
Future Services more like
to human behaviour
6.
Future Always connected
7.
See you in
the future Thanks, questions? Luca Mascaro, luca@sketchin.ch
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