Buyers have more decision-influencing information at their fingertips than ever before. Stand out from the crowd by personalizing and differentiating your marketing messages.

1. JUNIPER GLOBAL
PARTNER CONFERENCE:
MARKETING’S NEW
POWER DYNAMIC
LUANNE*TIERNEY,*VP*WW*PARTNER*MARKETING*JUNIPER NETWORKS
Copyright*©*2013*Juniper*Networks,*Inc.**

2. TECHNOLOGY LANDSCAPE
CHANGING DRAMATICALLY
IMPACTS
SALES & MARKETING
Copyright*©*2013*Juniper*Networks,*Inc.**

3. NEW POWER DYNAMIC
BUYERS & SELLERS
MARKET MORE
EFFECTIVELY AND
SELL MORE
Copyright*©*2013*Juniper*Networks,*Inc.**

4. CUSTOMERS
ARE IN
CASE STUDIES
VIDEOS
WHITE
PAPERS
CONTROL
PRESENTATIONS
UNPRECEDENTED BUYER BEHAVIOR
Copyright*©*2013*Juniper*Networks,*Inc.**

5. STRATEGIES
DIFFERENTIATE YOUR COMPANY
CREATE CUSTOMER EXPERIENCES
FOR POWERFUL
MARKETING
AND SALES

6. DIFFERENTIATE
YOUR COMPANY

7. 6 BILLION
HOURS OF
VIDEO WATCHED
EACH MONTH
YouTube Dec 2013

8. VIDEO POSSIBILITIES ARE ENDLESS
“ABOUT US” VIDEO
VIDEO EMAIL MESSAGE
TECH TUTORIALS
ON-DEMAND, ALL THE TIME
From tech tutorials to on-demand webinars MST
is providing you with the latest industry knowledge

9. JUNIPER RESOURCES TO HELP
YOU DIFFERENTIATE YOUR BRAND
! Engage online through video
! Partner-hosted webinars
! Your logo and messaging
! No cost to you
! Your contacts remain your own

10. JUNIPER HELPING YOU SPEAK THE
LANGUAGE OF YOUR BUYER
TECHNICAL BUYER
“Advanced protection from application-related
vulnerabilities and exploits, including web
applications attack prevention and intrusion
deception”
BUSINESS BUYER
VS.
“We secure your apps”

11. CREATE CUSTOMER
EXPERIENCES

12. BUYER EXPECTATIONS START IN
CONSUMER WORLD
iTunes

13. THE ULTIMATE IN PERSONALIZATION

14. ADS IN EMAIL
TEXT MESSAGING
BILLBOARDS
OVER
TV & RADIO
5,000 A DAY!
TWITTER
CUSTOMERS ARE OVERLOADED
WITH MESSAGES
PRODUCT LOGOS
WEB BANNER ADS
MAGAZINES
KIOSKS
NY Times: “Anywhere The Eye Can See, You See An Ad”
FACEBOOK

15. Downloaded Security
Case Study
Stayed 3 Minutes On
Data Center Page
Watched
Mobility Video
READ
CUSTOMER’S
DIGITAL BODY
LANGUAGE
Collect valuable
insights from their
website visits

16. NEW YEAR’S RESOLUTIONS
PERSONALIZE
DIFFERENTIATE

17. CONNECT&SALES&
CONNECTED SALES AND MARKETING
AND&MARKETING&
&
17*
Copyright*©*2013*Juniper*Networks,*In