The document provides guidance on designing effective questionnaires and surveys. It discusses important considerations such as choosing an appropriate format, asking clear and precise questions, protecting respondent anonymity, analyzing and using results, pre-testing questions, and avoiding common pitfalls like double-barreled questions and biases. Sample question types and formats are presented, including open-ended, dichotomous, rating scales, rankings, and retrospective questions. The importance of question order and pre-/post-testing is also covered.