1. Presented by:
Lovekshitij Suryavanshi

2. Dabur India Limited
• Established in 1884
• Among India’s top 3 FMCG company
• Rank 1 globally for Ayurvedic and Natural Health Care Company
• Categories: Hair Care, Oral Care, Health Care, Skin Care, Home
Care and Foods
• Distribution network: over 2.8 million retail outlets
• Global Presence with more than 60 Countries
• 17 world class manufacturing plants
•Products developed at these plants serves diverse markets
•Overseas revenue is 30% of total turnover

3. FMCG Top Player
Source: Dabur Corporate Profile August 2012
* Sale in Indian Sub continent
in Rs. million
Market Cap. as of Aug 8,2012

4. Product Mix Strategy
Home Care
Home Care
Hair Care
Skin Care
Personal Care
Foods

5. Skin care
 Dabur Gulabari
- Rose Water
- Face Freshener
- Moisturizing Cream
- Moisturizing Lotion
• Uveda Range
- 13 products
- Skin Care: for glowing skin
- Face Mask, Moisturizing, Age Cream
• Fem
- Fairness Bleach: Pearl, Gold, safforn
- Herbal Bleach
Oxy Bleach Cream

6. Digestives
OTC and
Ethical's
Oral Care
Health
Supplement

7. Foods

8. Real:
 Real Fresh Fruit juice
- Available in small & large Packs
 Real Active
- Available in 5 variant
- Focusing to be used with Breakfast
 Burst
- Mix fruit Juice
- Available in Family Pack of 1 Ltr

9. Dabur: Business Structure
Consumer Care (56%)
Domestic Business
(69.7%)
Others (3.5%)
Foods (10.15%)
Dabur India limited
Dabur International
(17.5%)
International Business
(30.3%)
Hobi Group (2.6%)
Namaste Labs. LLC (10.3%)
Source: Dabur Annual Report 2011-2012

10. Acquisitions:
 2 major Acquisitions in 3 years
 HOBI Group:
- Acquire Turkish Group
- Year 2010
- Increase Presence in Middle & East Africa
 Namaste Lab:
- Acquire American Firm
- Year 2011
- Increase presence in America & Europe

11. Category‐wise Share of Consumer Care Sales (FY 12)
6%
17%
12%
Oral Care
Health Supplement
21%
Digestives
Skin Care
30%
Hair Care
6%
8%
OTC & Ethicals
Home Care
Source: Dabur Annual Report 2011-2012

12. International Sales (FY 12)
6%
22%
26%
Africa
Middle East
Asia
16%
Source: Dabur Annual Report 2011-2012
30%
US
Others

13. Presence in FMCG Categories FY12
Category
Position
Market Share
Hair Care
3
Key Brands
12%
Dabur Amla hair Oil, Vatika
hair oil & Vatika Shampoos
Oral Care
3
13%
Red
toothpaste, Babool, Meswak, Re
d toothpowder
1
67%
Ayurvedic Tonics
Dabur Chyawanprash
1
56%
1
Hajmola
52%
Digestives
Fruit Juices
Real Fruit Juices, Real Activ
1
50%
Dabur Honey
Glucose
2
25%
Dabur Glucose
Skin Care
1
50%
Fem
Air Freshner
1
40%
Odonil
Honey
Source: Dabur Corporate Profile August 2012

14. Profit After Tax (INR)
700
645
600
569
501
500
391
400
333
Profit After Tax (In Rs. Crores)
300
200
Source: Dabur
Annual Report 20112012
100
0
FY 08
FY 09
FY 10
FY 11
FY 12

15. Dabur's FMCG portfolio
5 flagship brands
 Dabur : the master brand for natural healthcare




products
Vatika : Personal care
Hajmola : digestives
Réal : Fruit juices
Fem : Fairness bleaches & skin care products

16. Top brands of Dabur
 Honey : Market Leader with 75%
 Dabur Chyawanprash : largest selling Ayurvedic
medicine
Market Share: 65%
 Hajmola tablets : 60% market share of digestive
tablets category.
 2.5 crore Hajmola tablets are consumed in India
every day

17. Product Mix Width Strategy
 Health Supplements
 Digestives
 Oral Care
 Skin Care
 Hair Care
 Foods
 Home Care
 Consumer Health-OTC

18. Product depth strategy
Real
Orange Juice
Mango Nectar
Mixed Fruit Juice
activ
Pineapple Juice
Grape Juice
Tomato Juice
Burrst
Food
Guava Juice
Litchi Nectar
Hommade
Cranberry Nectar
Pomegranate Nectar
Capsico
Peach Nectar
Apple Nectar
Lemoneez

19. Product depth strategy
Smooth &
Shine
Black Shine
Shampoo
Hairfall
Control
Vatika
Anti Dandruff
Root
Strengthening
Smooth &
Shine

20. Product line strategy
Hair oil
Shampoo
Oral care
Skin care
Digestives
Dabur amla
hair oil
Dabur vatika
shampoo
Dabur red
tooth paste
Gulabri skin
care
Hajmola
tablets
Vatika hair oil
Babul mintfresh gel
Dabur uveda
Hajmola candy
Dabur Almond
Babool tooth
paste
Fem Range
Hingoli
Promise
toothpaste
Pudin Hara
Meswek
Pudin Hara
Lemon Fizz
Lal dant
manjan
Nature Care

21. Product line strategy
Health supplement
Foods
Home care product
Consumer health
Dabur Chyawanprash
Real (fruit juice)
Odonil
Dabur honitus cough
syrup
Dabur Chyawanprakash
Hommade
Odomos
Shilajit gold
Dabur Glucose-D
Lemoneez
Odopic
Dabur active blood
purifier
Dabur Honey
Real Activ
Sani fresh shine
Dabur shankha pushpi
Real Burrst
dazzle
Dabur lal tail
Capsico
Dabur Active Antacid
Dabur Balm
Dabur badam Tail
Dabur super thanda oil
Dabur NUTRiGO
Dabur Gripe Water
Dabur Janma Ghunti

22. Thank You!