ProStart 2011 Management Presentation

1. Waukee High School

2. Mission Statement Our mission at Arbor is to be a positive, environmentally friendly force in our community and be known for a healthy menu. In addition to providing a relaxing place to do business, we promote a fun, entertaining experience for our customers.

6. Boardroom Floor Layout

7. Canopy Floor

8. Company Structure Managers – General Manager, 3 Assistant Managers FOH – 2 Host/Hostess, 2 Bartenders, 2 Bus Personnel, 6 Servers BOH – Head Chef, 2 Line Cooks, Food Runner, Dishwasher

9. Staff Uniforms Daywear Evening

10. Menu-Price points for demographic & features wood-fired as well as local farms and producers

11. Menu Highlights Mesclun Green Salad $7.75 Cappuccino Mousse $5.00 Spiced Petit Tender served with Lemon Carrots and Primavera Mashed Potatoes $ 14.95

12. Marketing Strategies Designed to bring in new customers and repeat business Use of strategies that have been proven by other companies

13. Groupon – reaches audience interested in eating out - may be current or new customers (89% return*) *RESEARCH: Groupon customers spend an average of 60% above the value of the Groupon.

14. Secret Envelope – for current customers

15. Encourages repeat visits – 15 % redemption rate projected

16. Summary Capitalizes on the city’s greatest asset- the park Reaches out to area businesses as well as families Uses eco-friendly practices in building, menu, and business practices And as our logo suggests…………

17. STRONG SUPPORT AND STABILITY IN THE COMMUNITY