The Shirman Group

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Lilia helps technology companies grow revenue through greater relevance to key audiences and markets. Lilia is the founder and Managing Director of The Shirman Group, which helps clients accelerate revenue growth in target vertical markets, orchestrate solutions, and articulate and deliver tangible, relevant, and unique value to enterprise accounts. The Shirman Group also conducts and publishes primary research on B2B go-to-market strategies. Client results have included: • Guided a $3Billion leader in Cloud Infrastructure in the transformation of its product-centric go-to-market planning process to one focused on the needs of key customer segments. • Helped a leading application...

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The Shirman Group

Seven Ways to Matter More to Customers

MarketingCamp Silicon Valley Talk: Creating Use Case-Driven Value Stories

Context Driven Value Messaging Framework