Luxury Brand Management Scope and Course Overview

1. LUXURY BRAND
MANAGEMENT
Learn the basics of luxury brand management and
how it works in the fashion industry.

2. OVERVIEW As far as the presence of Luxury Brand Management is
concerned, it has been doing rounds since the inception of fashion
industry itself. However, the popularity of the profession has
grown exponentially only in the last decade. Owing to increased
comprehensive competence, brands, whether big or small require
the strategic expertise of dedicated brand managers to target
and appeal their clientele.
Promotion, branding and positioning are three main things that
brand managers are required to manage, helping the brand
explore untapped territories within their scope of practise. In a
nutshell, luxury brand management can be deemed as a propelling
force, for the success of fashion industry.

3. AUTO
FASHION JEWELERY
BEVERAGES
BEAUTY
6 MAJOR PRODUCT GROUPS
LUXURY BRANDS OPERATE IN
EYE WEAR

4. WHAT IS IT LIKE TO WORK AS A LUXURY
BRAND MANAGER?
Today’s market environment is quite fast paced, making it hard for
even the well-known brands to maintain their identity. This is when
Luxury Brand Management comes into play.
The profession encompasses every aspect of creating a long-lasting
impression on consumers, enhancing brand awareness, which will
ultimately shoot-up sales and market share.
But how do they do that? They ensure that every marketing
communication, which is being sent out to the customers, carries the
correct message. In addition, the key aspects of the post entail coming
up with lucrative brand guidelines, and ensuring that the work force
abides them.

5. WHAT SKILLS CAN YOU DEVELOP BY
STUDYING LUXURY BRAND MANAGEMENT?
Develop an insight and understanding of the luxury brand
world
Learn to identify luxury target customers and their needs
Develop an understanding of how to build target customer
profiles
Gain a good understanding of brand positioning and its
impact on luxury brands
Learnt various methods to communicate luxury brand values
Received insider tips on how the luxury industry is changing

6. WHO SHOULD STUDY LUXURY
BRAND MANAGEMENT?
Luxury Brand Management is ideal for anyone who is
working or wants to work in luxury fashion management,
and wants to develop their practical understanding of the
luxury brand world.

7. WHAT LONDON
SCHOOL OF
BUSINESS HAS TO
OFFER?
STUDY LUXURY BRAND MANAGEMENT AT
LONDON SCHOOL OF BUSINESS
Many universities offer luxury brand management in London, however pursuing it
with London School of Business has its own advantages. Mentioned below is a
glimpse of what you might encounter when you study our luxury brand
management short course in London:
1. You will be challenged to think out of the box, enhancing your vision about your
career.
2. Along with comprehensive business insights, you will learn core international
business knowledge.
3. Innovative curriculum tailored to suit your future career needs.
Apply Now!