1. Helping you Navigate
Helping you Navigate
Canada‐
Canada‐EU Free Trade Negotiations
H&K’S INTERNATIONAL TRADE & COMMERCE PRACTICE

2. The New Trade Realities
“Trade protection is on the rise around the world and
p
risks pushing the economy into prolonged contraction.
Nations have proposed more than 60 new trade
restrictions since the beginning of the financial crisis.”
‐World Bank: Trade Protection: Incipient But Worrisome Trends, February 2009
World Bank Warns Of
Danger Of Growing
Protectionist
Tendencies
Trade Barriers ‐ Radio Free Europe
Could Threaten
Could Threaten
Protectionism is worse
than the World Bank thinks
Global Economy
‐FP:Foreign Policy, Mar 18, 2009 ‐ Washington Post, Mar 18 2009

3. KEY ISSUES
Affecting EU market access to Canada:
6.1 % tariff on automobiles and 3.2% Backlog in approval process for
• •
on auto parts veterinary drugs
Tariffs on ships, shipbuilding and Delays in food additive approvals
• •
recreational boats averaging 12.5 % Provincial monopolies in beer and
•
Tariffs on dairy, poultry, egg, beef, liquor
•
wheat, barley and margarine Foreign ownership restrictions on
•
averaging 159.1 %
averaging 159 1 % telecommunications
l
Tariffs on household electrical
• Restrictions in financial services
•
products Treatment of Geographic Indicators
•
Tariffs on textiles, apparel and
Tariffs on textiles apparel and
• (GIs)
footwear, averaging 6.2 %, 16.3 % & Government procurement
•
13.5 % respectively restrictions
Intellectual property protection
Intellectual property protection
•

4. KEY ISSUES
Affecting Canadian market access to the EU:
Tariffs on beef, pork, wheat and oats Delay in approvals for genetically
• •
averaging 37.5 % modified organisms (GMOs)
Tariffs on fruit and vegetables Nickel compounds classified as a
• •
averaging 31.8% dangerous good
High tariffs on processed foods Access for professional services
• •
including engineering and
12.5 % tariff on fish and seafood
•
architecture
products
d
Access for environmental services
•
10 % tariff on plywood and wood
•
and green technology
products
EU ban on seal products
EU ban on seal products
•
7.5 % tariff on fabricated aluminum
7 5 % tariff on fabricated aluminum
•
Application of trademarks on
•
Tariffs on textiles, apparel and
•
foodstuffs such as “Stilton Cheese”,
footwear averaging 9.4 %
“Parmigianino”, “Mozzarella”
10 % tariff on automobiles and parts
10 % tariff on automobiles and parts
•
Labour mobility and foreign
•
EU regulations on beef and growth
•
credential recognition
hormones

5. THE DEAL BREAKERS
Government Geographic
procurement Indicators
– EU members want
– Need support from all
Need support from all
protection on GIs
10 provinces
– “cheddar”, “parma”,
– Newfoundland and
“champagne”, etc.
Quebec will have
challenges

6. IMPACTED SECTORS
energy and natural aerospace government
resources procurement
automobiles clothing, textiles
and parts
and parts and footwear
and footwear
pharmaceuticals and beer, wine and
biopharma
bi h spirits
i it
shipping intellectual food safety
property
investment (financial agriculture
services)

7. ARE YOU READY?
May 6th, Canada and EU to initiate
May 6
free trade negotiations.
2009
EU-Canada FTA “Larger than NAFTA”
Canada “Gateway” to US Market
Your industry will be affected – directly or
indirectly
Ensure your interests are
p
protected or advanced.

8. How we can help
PUBLIC ADVOCACY
Intelligence gathering and
I lli hi d
‘early warning system’
Advocacy and intervention with
negotiators and governments
MESSAGE AND IMPACT ANALYSIS
PER SECTOR
PER SECTOR
Strategic media relations
Interpreting the public environment

9. WHY H&K?
WHY H&K?
• Hill & Knowlton, with experienced public affairs and
communications professionals in offices
p
throughout the EU and Canada, is well positioned to
assist companies during these negotiations.
• From intelligence gathering, to public positioning
and direct advocacy, Hill & Knowlton has global
reach.
• We’ll serve your interests.
y

10. WE ARE WHERE YOU NEED US

11. Gordon Ritchie
Principal Advisor, Public Affairs, Canada
TEAM CANADA • Former Ambassador for Trade Negotiations and
a principal architect of the Canada‐USA free trade
p p
agreement.
Hon. Don Boudria
Hon. David Collenette
Senior Counselor, Public Affairs, Canada
Senior Counselor, Public Affairs, Canada
Senior Counselor, Public Affairs, Canada
Senior Counselor, Public Affairs, Canada
• Former Minister of various portfolios including
• Former Minister of various portfolios including
Public Works and Government Services
National Defense, Transportation, Canada Post,
Via Rail, Marine Atlantic and the Canadian Air
Transport Security Authority.
Brian Mersereau
Brian Mersereau
Hon. Lyle VanClief
H L l V Cli f
Chairman and Practice Director, Public Affairs
Senior Counselor, Public Affairs, Canada
• One of Canada’s leading government
• Former Minister of various portfolios including
procurement professionals
Agriculture and Agri‐Food, the Canadian Food
Inspection Agency, the Canadian Dairy
Commission, and the Canadian Grain Commission
Commission and the Canadian Grain Commission
Ian Brodie Dr. Jo Kennelly, PhD
Senior Counselor, Public Affairs, Canada Senior Counselor, Public Affairs, Canada
• Former Chief of Staff to the current Prime • Former Director of Scientific Advancement and
Minister
Mi i t Public Policy at the National Cancer Institute of
P bli P li t th N ti lC I tit t f
Canada, and a principal advisor to the Health
Minister; EU citizen.
Laura Tupper Lou Riccoboni
Senior Vice President & Group Leader, Public
S i Vi P id t & G L d P bli Vice President, Public Affairs, Canada
Vi P id t P bli Aff i C d
Affairs, Canada • Former advisor to Canada’s Trade Minister;
• Former Director General, Environment Canada; former international trade consultant; dual UK‐
engineer in the petroleum industry; Canada citizenship.

12. TEAM EU Michel Bassi
Political Consultant, Paris
,
Elaine Cruikshanks •Former spokesperson of the French President
Valery Giscard D’Estaing and CEO of the French
Chair of H&K’s Public Affairs practice worldwide,
Audiovisual Production Society
CEO and Chairman Western Continental Europe,
CEO Hill & Knowlton Brussels
•Former civil servant in the British Foreign and
Commonwealth Office and former Board member
Cesare Valli
of the AMCHAM EU
President & CEO Mediterranean & South East EU
Giles Keane Region, President & CEO Hill & Knowlton Italy
•Former Director of Integrated Communication
Director, Corporate Communications, Brussels
Services at J. Walter Thompson
Si t J W lt Th
•Current and recent clients include StatoilHydro,
the African, Caribbean and Pacific (ACP) Group,
Vestegaard Frandsen, the General Medical
Council and Syngenta
Paul Sinclair
Acting Managing Director of public affairs,
Acting Managing Director of public affairs
Luc Werring
LWi London
Senior Adviser in the Energy and Environment
•Former Advisor to Gordan Brown and worked
Practice Group
for Douglas Alexander in the Foreign Office,
•32 years of experience in the European
Transport and International Development
Commission working in the field of transport and
energy
gy
Louise Rowntree Marion Scheller
Account Director, Lawyer, Brussels Senior Political Advisor, Lawyer, Berlin
•works on Trade and Competition issues including •Worked for MPs and the Christian Democrat
the Doha Development Agenda, WTO rules, EU
the Doha Development Agenda, WTO rules, EU‐ parliamentary party in the German Parliament
li i hG P li
third party Cooperation and sectoral agreements,
(Bundestag)
the EU’s General System of Preferences as well as
internal EU reforms (sugar)

13. FOR FURTHER DETAILS
PLEASE CONTACT:
CANADA EU
GILES KEANE
LOU RICCOBONI
DIRECTOR, CORPORATE COMMUNICATIONS
,
VICE PRESIDENT, PUBLIC AFFAIRS
VICE PRESIDENT PUBLIC AFFAIRS
BELGIUM
CANADA
Hill & Knowlton International Belgium
Hill & Knowlton
Hill & K lt
S.A./N.V
Federal Public Affairs, Canada
Avenue de Cortenbergh 118, box 8
Suite 1100, 55 Metcalfe Street
B‐1000 Brussels
Ottawa, Ontario Canada
Belgium
K1P 6L5
T +32 2 737 9500
T +01 (1) 613‐238‐4371
F +01 (1) 613‐238‐8642 F +32 2 737 9501
D+01 (1) 613‐786‐9934
D+01 (1) 613 786 9934 D +32 2 737 9610
D +32 2 737 9610
lou.riccoboni@hillandknowlton.ca gkeane@hillandknowlton.com
www.hillandknowlton.ca www.hillandknowlton.be

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Established in 1927
Work for over 180
74 offices in Over 30 Over 2,000
companies of the as the first PR
4 countries
1 affiliate offices people
Fortune 500 agency