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SuperHUB: Engaging Citizens
          for Green Mobility

                   Lucia Pannese




                  27 February 2013
Sustainable and PERsuasive Human Users moBility in future cities




                   @SuperHUB1 www.superhub-project.eu
                 SUPERHUB project community on Facebook
SuperHUB Objective

SuperHUB provides a user-centric, integrated approach to multi-modal
smart metropolitan mobility systems. It will design and test an open
platform able to combine in real time all mobility offers from the relevant
stakeholders together with a set of enabling mobility services able to
address users mobility needs, to redesign transport route options and to
foster behavioural changes.
Several SuperHUB scenarios
are being represented in a sort
of graphical storytelling to
explain the project and its
objectives.
SuperHUB Persuasive Component


To design and develop a persuasive service component and related
front-end, able to foster behavioural changes in users and to
facilitate the take-up of environmentally-friendly mobility habits.




               Mobile Serious Game
SuperHUB Game
The Interface



 Check-in
 («I’m here»)
                                My Offers
         Available
                     Quick
         Missions
                     Missions




       Home
                         Settings

         Badges
                     Ecomoney
Social Aspects


“My Offers” will be published on Facebook

High Collaboration Aspect through My Offers / Quick
Missions….

                        BUT….

Privacy completely respected: no user details are displaid;
ecomoney transactions are managed automatically by the
system
http://www.youtube.com/watch?v=zW_hWChFJqE
Exploitation


Badges stimulate motivation

Ecomoney could be transformed into real prizes / discounts

Missions could be used for sponsors & publicity
Thank you for
                   your attention!




Lucia Pannese
CEO, imaginary srl                   Mob. +39 338 8785839
Innovation Network Politecnico di    lucia.pannese@i-maginary.it
Milano                               Skype: lueolli
                                     @lpannese
Via Mauro Macchi, 50 - 20124 Milan
Phone +39 02 89458.576               www.i-maginary.it

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Dmu pannese superhub

  • 1. SuperHUB: Engaging Citizens for Green Mobility Lucia Pannese 27 February 2013
  • 2. Sustainable and PERsuasive Human Users moBility in future cities @SuperHUB1 www.superhub-project.eu SUPERHUB project community on Facebook
  • 3.
  • 4. SuperHUB Objective SuperHUB provides a user-centric, integrated approach to multi-modal smart metropolitan mobility systems. It will design and test an open platform able to combine in real time all mobility offers from the relevant stakeholders together with a set of enabling mobility services able to address users mobility needs, to redesign transport route options and to foster behavioural changes.
  • 5. Several SuperHUB scenarios are being represented in a sort of graphical storytelling to explain the project and its objectives.
  • 6. SuperHUB Persuasive Component To design and develop a persuasive service component and related front-end, able to foster behavioural changes in users and to facilitate the take-up of environmentally-friendly mobility habits. Mobile Serious Game
  • 8. The Interface Check-in («I’m here») My Offers Available Quick Missions Missions Home Settings Badges Ecomoney
  • 9. Social Aspects “My Offers” will be published on Facebook High Collaboration Aspect through My Offers / Quick Missions…. BUT…. Privacy completely respected: no user details are displaid; ecomoney transactions are managed automatically by the system
  • 11. Exploitation Badges stimulate motivation Ecomoney could be transformed into real prizes / discounts Missions could be used for sponsors & publicity
  • 12. Thank you for your attention! Lucia Pannese CEO, imaginary srl Mob. +39 338 8785839 Innovation Network Politecnico di lucia.pannese@i-maginary.it Milano Skype: lueolli @lpannese Via Mauro Macchi, 50 - 20124 Milan Phone +39 02 89458.576 www.i-maginary.it