BWS Brand Manual ( Public Lite Version BETA) )

CORPORATE BRAND IDENTITY MANUAL - 2010
All Rights Reserved by Brokerage World Solutions

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Chapter 1 - Basic Elements & Guidelines
Introduction................................................................... 04
The BWS Logo.............................................................. 05
Future of Brokerage World Solutions............................. 06
The Brand Mark Colours................................................ 07
Logo & Colours 08
Logo Fonts 09
CHAPTER 2 - Print Media
Business Card............................................................... 11
Letter Head................................................................... 12
Envelopes...................................................................... 13
Memo Pad.................................................................... 14
Complimentary Card....................................................... 15
Note Pad....................................................................... 16
Rollups & Banners......................................................... 17
CHAPTER 3 - Brand Usage & Misuse
Graphic Element........................................................... 19
Brand Mark Misuse...................................................... 20
Single Colour Usage..................................................... 22
Minimum Space & Size................................................. 23
CHAPTER 4 - Electronic Media
Email Signature .......................................................... 25
Web Banner................................................................. 26
Power Point Presentation............................................. 27
E-Fax Template............................................................ 28
CHAPTER 5 - Gift and Giveaways
Shopping Bags .............................................................. 30
T-Shirt.......................................................................... 31
Coffee Mug................................................................... 32

CHAPTER 1
Basic Elements & Guidelines

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INTRODUCTION
The Brokerage World Solutions corporate identity has been created to reflect our mission and brand values, making a promise to our investors and customers. Through
our identity, we aim to demonstrate how we will always strive to offer superior services, by way of a proactive approach involving interaction with our customers.
The designs you will see have been crafted to visually express our branding structure and to provide a strategic direction for applying the compulsory elements. From
typefaces to advertising guidelines, we have developed a comprehensive guideline to ensure that all our communication remains consistent throughout.
Use the following guidelines as your route to applying the Brokerage World Solutions identity across all means of communication. They set the fundamentals for how
all Brokerage World Solutions’ messages must be interpreted and adhered to all the time. If there are any requirements that are not covered in this guideline, please
kindly refer to the Marketing Department of Brokerage World Solutions.

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THE BWS LOGO
The power of the BWS logo is embodied in “The power of One String” the most delicate of all structures yet when unfurled to its
whole potential it can cover the globe in its all encompassing reach.
The Brand mark : The Globe in its transparency is representing by the negative space in and around the form of the logo
which gives its three Dimensional Spherical look even though it is a two dimensional object. In doing so, it communicates the
depth and scope of BWS in a succinct and subliminal manner.
The Brand Font has been inspired by the way BWS approaches its clients and the solutions it creates for them: Simple and
Uncomplicated yet Powerful.

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THE FUTURE OF BROKERAGE WORLD SOLUTIONS
CLIENT INTIMACY
• Honesty
• Integrity
• Selflessness
• Diligence
• Constancy
• Humility
• Perseverance
MISSION
• To build a financial institution based on client intimacy, product leadership, service and operational excellence
• To build a knowledge driven business and encourage creativity
• To maintain the highest possible standards of ethics and integrity in corporate governance
• To inculcate a meritocratic work environment with respect for individuals, fostering teamwork, and
collaborative efforts
• To inspire a sense of ownership and commitment among all team members and cultivate a corporate culture of
excellence
• To endeavour for superior returns

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THE BRAND MARK COLOURS
THE CORE COLOURS OF THE BRAND ARE GREEN, AQUAMARINE AND RARE FORM BLUE.
Rare form Blue : This colour of predawn skies is used to represent the values
of Truth and Giving as it is the colour of the pre-dawn skies just before the
sunrise. ‘The Benefactor’
The Brand Font : Has been specially created for the Brokerage World
Solutions. It represents the clean, balanced and transparent way Brokerage
World Solutions deals with its clients and customers. The Brand Mark when
combined with the brand font represents the personality of the brand: Formal,
flexible and customer centric.
Brand Vision: To make Brokerage World Solutions the most reputable Global
Insurance Group through the constant pursuit of our defining principles.
Green : Represents the fertility of the earth, the wealth hidden in it and the
potential it holds for growth and progress
Aquamarine Blue : Represents the marine operations of BWS via the endless
heights of the azure sky and the depth of experience of the blue ocean
Brand Vision: To make Brokerage World Solutions the most reputable Global Insurance Group through the constant pursuit of our defining principles.

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LOGO ColourS
COLOUR ...................................... 4 COLOUR
C 060 - M 000 - Y 100 - K000
C 100 - M 000 - Y 000 - K 000
C 100 - M 000 - Y 000 - K 070
C 060 - M 000 - Y 100 - K 000
C 100 - M 000 - Y 100 - K 000
C 100 - M 000 - Y 000 - K 000
C 100 - M 030 - Y 000 - K 000
C 100 - M 060 - Y 000 - K 000

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LOGO FONTS
FONTS
The logo of Brokerage World Solutions is a combination of two symbiotic and mutually cohesive colours. True Blue and Green both the Brand Mark and the Brand Font
effectively utilize these colours to their full potential.
COLABORATE FAMILY
abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^*()_+?}{|
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^*()_+?}{|
ZURICH FAMILY

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BUSINESS CARD
Business card is printed on both sides.
Front Logo Address in the Back.
Size: 95mm X 55mm
Paper Stock: Rives Bright White
320 gsm
Finish: Trimming
Colour: 4 Colours
C 60 - M 0 - Y 100 - K 0
C 100 - M 0 - Y 0 - K 0
C 100 - M 0 - Y 0 - K 70
Font: Zurich Family
Insure Direct (Brokers) LLC
P.O. B ox 57006, D ubai, UAE.
Tel: + 971 4 433940 0
Direct: + 971 4 433941 5
Fax: + 971 4 433943 2
Mob: + 971 5 0 5522354
Brokerage World Solutions Ltd.
259, St Paul Street, Valetta VLT
1213, Malta.
Member Brokerage World Solutions
Kenneth G. Maw ACII
Chartered Insurance Broker
President Group CEO
kenneth.maw@BrokerageWorldSolutions.com
42 mm
6.5 mm
19 mm
7.5 mm
8.5 mm
3.5 mm
3 mm
Font
Zurich LtCn BT
8 pt
Font
Zurich LtCn BT
9.5 pt
Font
Zurich Cn BT
6.3 pt
Font
Zurich Cn BT
Bold
8 pt
Font
Zurich LtCn BT
9 pt

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LETTERHEAD
P.O. Box 57006, Dubai, United Arab EmiratesTel: + 971 4 433 9400, Fax: + 971 4 433 9432
Member Brokerage World Solutions Ltd.
Registered under Federal Law No. 9 of 1984, Certificate No. 131, | Share Capital Dhs. 1,000,000,
United Arab Emirates | Bahrain | Qatar | Netherlands | United Kingdom
|www.BrokerageWorldSolutions.com
Size: 210mm x 297mm (A4)
Paper Stock: Conq Smooth Diamond White
100 gsm
Finish: Trimming
Colour: 4 Colours
C 60 - M 0 - Y 100 - K 0
C 100 - M 0 - Y 0 - K 0
C 100 - M 0 - Y 0 - K 70
Font: Zurich Family
48 mm
15 mm
15 mm
10 mm10 mm
Size 10 pt
Size 7.5 pt
Size 9 pt
Size 9.5 pt

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ENVELOPES
Size: 225mm x 115mm
Paper Stock: Zander
170 gsm
Finish: Die Cutting
Colour: 4 Colours
C 60 - M 0 - Y 100 - K 0
C 100 - M 0 - Y 0 - K 0
C 100 - M 0 - Y 0 - K 70
Font: Zurich Family
Insure Direct (Bro kers) LL C P.O. Box 57006, Dubai, United Arab Emirates. Tel: +971 4 343 8999, F ax: +971 4 343 9666
47 mm
10 mm
10 mm
10 mm
10 mm
Size 9.5 pt
Size 9 ptSize 9 pt
Insure Direct (Bro kers) LLC P.O. Box 57006, Dubai, United Arab Emirates. Tel: +971 4 343 8999, Fax: +971 4 343 9666
42 mm22 mm
100 mm
Centre of
Envelope 40 mm
7 mm
10 mm
10 mm
10 mm
Size 9 pt
Size 8 ptSize 10 pt

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MEMO PAD
MEMO
To : ......................................................................................................................... .
From: .......................................................................................................................
Date: .......................................................................................................................
Re.: .........................................................................................................................
49 mm
10 mm
10 mm
8 mm8 mm
Size 10 pt
Size 7.5 pt
Size 9 pt
Size 9.5 pt
Size
9 pt
Size
11 pt
100 gsm
Colour: 4 Colours
C 60 - M 0 - Y 100 - K 0
C 100 - M 0 - Y 0 - K 0
C 100 - M 0 - Y 0 - K 70
Font: Zurich Family

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COMPLIMENTARY CARD
Size: 210mm x 100mm
Paper Stock: Zander
170 gsm
Finish: Die Cutting
Colour: 4 Colours
C 60 - M 0 - Y 100 - K 0
C 100 - M 0 - Y 0 - K 0
C 100 - M 0 - Y 0 - K 70
Font: Zurich Family
49 mm
6 mm
6 mm
6 mm
6 mm
Size
11 pt
Size 11 pt Size 9 pt

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NOTE PAD
90 gsm
Finish: Trimming
Colour: 4 Colours
C 60 - M 0 - Y 100 - K 0
C 100 - M 0 - Y 0 - K 0
C 100 - M 0 - Y 0 - K 70
Font: Zurich Family
49 mm
6 mm
6 mm

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ROLLUPS BANNERS
Colaborate
Bold
365 pt
Font
Zurich Lt BT
100 pt
24 cm
55 cm
22 cm
47 cm
30 cm
7 cm
10 cm
100 cm
40 cm
5 cm
Size: H-200cm X W-85cm

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CHAPTER 3
Brand Usage Misuse

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GRAPHIC ELEMENT
Graphic Element can be used only for such
promotional items: Bag, T-shirst, Caps etc.
Size can be used as per subject to design.
Colour: 4 Colours
C 60 - M 0 - Y 100 - K 0
C 100 - M 0 - Y 0 - K 0
C 100 - M 0 - Y 0 - K 70
Water Mark 20%
Both 50%
Colour Interchange also possible
30% 70%

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BRAND MARK MISUSE
No background images. Sample (A)
No transparent background images. Sample (B)
Logo shall be placed in a white background
over the image. Sample (C)
Logo shall be off image. Sample (D)
A
B
C
D

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BRAND MARK MISUSE
No changes in the parts of the logo colours. Sample (A)
No white on coloured background. Sample (B)
No shadows. Sample (C)
No box, circle or other shape. Sample (D)
No changes in the elements positioning. Sample (E)
No shearing. Sample (F)
A
C
E
B
D
F

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SINGLE COLOUR USAGE
Black 100%. Sample (A)
Actual Colour. Sample (B)
The Logo can be pasted on 2 separate colours as
Backgrounds (C) C 060 - M 000 - Y 100 - K000
(D) C 100 - M 000 - Y 000 - K 000
No another colour. No Transparency.
A
C
E
B
D
F

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MINIMUM SPACE SIZE
BWS image is of paramount importance. The brand mark must always be
conveyed clearly enough for consumers to identify.
For maximum impact, the minimum space around the brand mark must
be maintained at all times. Due to the rectangular landscape layout of the
brand mark, the minimum has been set at one quarter of its total length
from both the vectors, side and the bottom of the brand mark. This gives
the logo enough clearance to distinguish itself.
The minimum size of the brand mark should be 30 mm x 28 mm
proportion, though there are exceptions where the logo may be reduced
smaller than the recommended size.
Minimum Size (30 mm x 16.7 mm)
30 mm
16.7mm
4 mm
60 mm
8 mm
33.4mm
Medium Size (60mm x 33.4mm)

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CHAPTER 4
Electronic Media

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POWERPOINT PRESENTATION
POWERPOINT PRESENTATION SLIDES
Sample template slides to make an effective show.
Zurich Family and Colaborate medium is the font used in a
presentation.

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E-FAX TEMPLATE
Font: Zurich Family
FAX
From : .............................................................................................
Pages : ............................................................................................
Date : ..............................................................................................
CC : ................................................................................................
To : .................................................................................................
Company : ......................................................................................
Fax : ...............................................................................................
Phone : ...........................................................................................
Subject : .........................................................................................
Comments : ....................................................................................
49 mm
10 mm
10 mm
Size
9 pt
Size
11 pt
8 mm8 mm
Size 10 pt
Size 7.5 pt
Size 9 pt
Size 9.5 pt

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CHAPTER 5
Gift and Giveaways

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Shopping Bags
Size: W : 15” X H : 11.5” X D: 4.5”
Option - I Option - II

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coffee mug
Coffee Mug Model

Brokerage World Solutions Ltd.
259,St Paul Street, Valetta VLT 1213, Malta
P.O.Box 57006, Dubai, United Arab Emirates
Independent Risk Solutions BV
P.O. Box 23004 3001 KA Rotterdam, Veerhaven 7, 3016 CJ Rotterdam, The Netherlands
www.BrokerageWorldSolutions.com

BWS Brand Manual ( Public Lite Version BETA) )

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