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TO
WHAT
YOU’LL
LEARN• DEFINITION OF DIGITAL
MARKETING
• HOW TO DO DIGITAL
MARKETING
THAT’ SIT?
/gulmohammad
gulmd
Getting found online
What is digital marketing?
Why are people going
online?
 Shopping
 Social Sites
 Question
 Help
 Information
Meeting attendants
Business contacts
General information (maybe about you…)
New employees
Available jobs
Why are people going online?
 Website design (user experience)
 Search engine optimization
(SEO) *
 Pay per click (PPC) *
 Social media marketing (SMM) *
 Email marketing
 Display advertising (banner ads)
 Affiliate marketing
 Content marketing
 Online reputation management
(ORM)
What does digital marketing consist of?
SEARCH
MARKETING
= SEO+SEA
ENGINE
/gulmohammad
gulmd
SEM
SEO
SEA
WhatAreTheseTerms?
/gulmohammad
gulmd
PPC
• What is Social media marketing (SMM)?
• What is Social media marketing (SMM)?
#
E-MAIL
MARKETING
EMAIL MARKETING
CONTENT MARKETING
#4
/gulmohammad
gulmd
AFFILIATE MARKETING
#
Affiliate marketing is a type of performance-based marketing in
which a business rewards one or more affiliates for each visitor
or customer brought by the affiliate's own marketing efforts.
AFFILIATE MARKETING
Reputation management (sometimes referred to as rep
management, online reputation management or ORM) is the
practice of attempting to shape public perception of a person or
organization by influencing online information about that entity.
Reputation management campaigns may be conducted to
increase the visibility of positive opinions or to decrease the
visibility of negative opinions.
#6
about.me/gulmohammad
linkedin.com/in/gulmd
facebook.com/ahamchouhdry
twitter.com/gulmd5545
independent.academia.edu/GulMohammad6
instagram.com/gulmd5545
quora.com/Gul-Mohd
Connect to me

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