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A Competitive Analysis and Strategic Response to: The Australian Airline Industry
INDUSTRY OVERVIEW ,[object Object],[object Object],[object Object]
INDUSTRY OVERVIEW  Conti.. Source: BTRE Digest of Statistics 2004-05
INDUSTRY OVERVIEW  Conti.. BTRE Digest of Statistics (2003-04)
Macro-Environment Analysis
MACRO- ENVIRONMENT ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object]
PEST ANALYSIS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Political-Legal Impacts ,[object Object],[object Object],[object Object],[object Object]
Economic Impacts ,[object Object],[object Object],[object Object]
Socio-Cultural Impacts ,[object Object],[object Object],[object Object],[object Object]
Technological Impacts ,[object Object],[object Object]
PORTER’S FIVE FORCE ANALYSIS Source: http://en.wikipedia.org/wiki/Porter_5_forces_analysis
Intensity of Competitor Rivalry ,[object Object],[object Object],[object Object],[object Object]
Risk of Potential Entrant ,[object Object],[object Object],[object Object]
Bargaining Power of Customers ,[object Object]
Bargaining Power of Suppliers ,[object Object],[object Object]
Threats of Substitutes ,[object Object]
OPPORTUNITIES AND THREATS
OPPORTUNITIES ,[object Object],[object Object]
THREATS ,[object Object]
RECOMMENDATION
RECOMMENDATION ,[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION
CONCLUSION ,[object Object]
THANK YOU

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