The document provides guidance on writing an effective resume to obtain interviews and employment opportunities. It recommends including contact information, an objective, work experience highlighting key achievements and skills, education, and civic activities. Formatting tips suggest using a readable font size and formatting, and tailoring the objective and experiences highlighted to the specific job. The resume should tell a compelling story about the applicant's qualifications and fit for the employer's needs.

1. Visit us at: wwww.cubemanagement.com
How to Write a Resume that Works
A Guide to Resumes that get Attention and Results
© Cube Management, LLC. All Rights Reserved Cube Management 24 SW 148th Avenue Beaverton, OR 97006
p. 503.213.3143 f. 503.626.6759
© 2006 Cube Management, LLC All Rights Reserved. Visit us at www.cubemanagement.com

2. 2 of 4
How to Write a Resume that Works
A Guide to Resumes that Get Attention and Results
There are lots of sales and marketing jobs available today, in fact there are more jobs than there are qualified candidates to fill them. But not all jobs
are created equal. If you want to get more opportunities to be considered for the top jobs, your resume has to tell a story about your background and
experiences not just simply state the facts. For this reason we have developed this easy to use resume writing guide to be used in conjunction with
our guide to optimize your career search “Land Your Sales or Marketing Dream Job!”
Introduction Format
What is a resume? According to Wikipedia, a How your resume looks is that very important
résumé, also known as a curriculum vitae first impression that cannot be over looked. I “ A well written resume is
(CV), is a docu ment containing a sum mary or have seen hundreds of resume that make my
listing of relevant job experience and eyes glaze over and they immediately get put your key that unlocks the door
education, usually for the purpose of in the “no” pile simply as a result of bad
obtaining an interview when seeking formatting. The days of the single page to employment opportunity.
employment. Often the résumé or CV is the resume are over, use as much space as
first item that a potential employer encounters necessary to tell your story but remember it’s Making sure you have the
regarding the job seeker, and therefore a large a resume not a novel. Shorter is better; use
amount of importance is often ascribed to it. effective language, bullets, and white space to “right key” is as easy as
keep your resume pleasing to the reader’s eye.
The important part of this description is the understanding what the
purpose…to obtain an interview. A resume A font smaller than 10 pitch is hard for folks
must be well written, easy to follow and to read and should never be considered. Also, employer is looking for in an
extremely descriptive so that it will motivate be careful to use a common font, Arial, Times
someone to pick up his or her phone and call and a few others are widely universal on all outstanding candidate. If you
you for an interview. computer software. Nothing is worst than
The resume can be divided into a few basic
using a font that gets substituted in their word have what they are looking
processor which in turns throws off all of your
sections, contact information, employment
history including key achievements, education,
formatting and spacing. for, all you have to do is
social and civic activities. This is all that is The use of color is also not recommended.
really required, remember the goal of your Not all monitors show colors the same and highlight those achievements
resume is to get an interview not tell your life printing can also create problems; you can
history. never go wrong with black. in your resume”
© 2006 Cube Management, LLC All Rights Reserved. Visit us at www.cubemanagement.com

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Resume Sections marketing position, who were your targets,
Before you begin to write or revise your Always tailor your objective to each employer what was your objective (generating leads,
resume take time to review the job you target and every job you seek. After all, if building brand awareness, etc.) what was
requirements of the position. Begin to the potential employer begins reading your your annual budget, how large was the
formulate what experiences you are going to resume and you are looking for exactly what marketing group, did you work with
highlight in order to make the reader he has to offer you have just made a great first outsourced resources, etc.
understand that you are more than qualified impression. This will draw the reader into the • Key Achievements – a summary of key
for this position. next section to see if you have the background achievements that match those that the
and experience that matches what they are potential employer is looking for will go a
Your resume should include the following looking for. long way in helping to ensure a potential
sections, Contact Information, Objective or interview.
Summary, Work Experience, Education and
Work Experience
Specialized Training, and Civic or Social
Briefly give the employer an overview of your Education and Specialized Training
Activities.
work skills that relate to the skills they are If you are a recent graduate without a lot of
Contact Information looking for in their job positing. Use action work experience you may want to consider
Name (no nicknames), address, telephone words to describe your job duties. Include your listing your educational information before
number (only one, where you want to be and work experience in reverse chronological your Work Experience. Everyone else should
can be reached), email address (choose an order. You should include the following: list it after the Work Experience section.
email address that sounds professional
partyboy@gmail.com probably does not set • Title of position, List your most recent educational information
the right tone!) and website address (again if it • Name of organization- include, the size of first and include your degree (A.S., B.S., B.A.,
contains professional information such as the company, annual revenues, # of etc.), major, institution attended, minor
portfolio and not the pictures of your drunken employees, products sold, market /concentration. Adding your year of
friends at your last party) (domestic, global, etc.) and a link to their graduation will be used by the employer to
website. calculate your age and is not required if you are
• Location of work (town, state) – include sensitive to age discrimination. Add your grade
Objective or Summary
whether this was a regional office, point average (GPA) if it is higher than 3.0.
An objective tells potential employers that
corporate headquarters, etc. Don’t forget to mention any academic honors
you are looking to do the sort of work they
• Dates of employment you may have achieved.
are trying to find someone to do.
• Describe your work responsibilities with
emphasis on the specific skills and Civic or Social Activities
Be more specific than to tell them about the
achievements the employer is looking Employers want to know what you do in your
job you want. Tell them that you want the job
• for. If you were selling a product or spare time. It tells them what kind of person
they are looking to fill. For example: To
service, who were you selling to, what was you are away from the office and the things
obtain a position as a Regional Sales Manager
your position in the market, who were you like to do when you are not working. All
selling industrial products to senior level
some of your major accounts and employers want well-rounded individuals with
buyers in the Southeastern portions of the
prospects, what was your quota, how large strong community and civic activities. If you
United States.
was your sales organization. If it is a don’t have any, join something today!
© 2006 Cube Management, LLC All Rights Reserved. Visit us at www.cubemanagement.com

4. 4 of 4
How to Write a Resume that Works
A Guide to Resumes that Get Attention and Results
Although there are lots of sales and marketing jobs available today, your main goal is to find that one right position that is going to be the perfect
match of your talents with your potential employers needs and desires. If you want to get more opportunities to be considered for the top jobs, your
resume has to tell a story about your background and experiences not just simply a bunch of facts and dates. Use this guide as a reference and
remember that resume writing is easy if you know what that perfect employer is looking for and you have it!
Conclusion
What is a resume? A resume is your
opportunity to construct a key that will unlock About the Author
the door of interviewing opportunities. Wayne E. Cozad, II, Managing Partner of Cube
Management, has been successfully recruiting top
A resume is a living, breathing document that is
talent for over 30 years. He has a track record of
never finished, never complete. Think of it as
success in building high-performance teams, creating
your personal life canvas just waiting to be
cultures that attract and retain top people, and
painted for your next potential employer in
providing consulting services to companies around
order to meet his or her needs while
the globe.
accentuating the depths and skills of your
experiences.
A resume is NOT just a listing of jobs and
employers but something that when read says
loud and clear “ This is exactly the person I
have been looking for!”
About Cube Management
Cube Management helps companies accelerate their sales, by providing the Sales &
Final Word: Naming Your Resume File.
Marketing talent they need to grow their business. Cube is a leading recruiting and consulting
Remember you are sending this file to a
partner to mid-market and emerging growth companies in the technology, manufacturing,
potential employer who will be saving it with
healthcare and business service sectors. We work across the spectrum of Sales, Marketing
hundreds of other files. The file name should
and Business Development, providing holistic solutions that drive revenue and profit
be in the form <first name last name
success. Cube Management combines Strategy, Process and People, to produce great results.
resume.doc>. I have seen too many
Resume.doc and Best Final.doc resumes.
Attention to the little details like these makes
all the difference.
© 2006 Cube Management, LLC All Rights Reserved. Visit us at www.cubemanagement.com