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DM Event Facebook Ecosystem 2
- 1. DM Event: The Facebook Ecosystem Speaker Series 2
web
mobile
Lou Kerner
Michael Scissons - Syncaps
Justin Kistner - Webtrends
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social
February 8, 2012
|1
- 2. Justin Kistner
February 8th, 2012
© 2012 Webtrends, All Rights Reserved.
- 3. Social shift
2008 2011
Twitter
LinkedIn
Tumblr
MySpace
Facebook
© 2012 Webtrends, All Rights Reserved. |3
- 4. Social shift
2008 2011
Method: Publishing Method: Campaigns
Media: Owned and Earned Media: Paid
Metrics: Mentions, Share of Metrics: Impressions, CTR,
Voice, Sentiment, etc. CPA, Conversions, etc.
Tools: Monitoring, CMSs, Tools: Ad Manager, App
communication clients, etc. Builder, Analytics, etc.
© 2012 Webtrends, All Rights Reserved. |4
- 5. Facebook’s ad network is growing 125% faster
than Google’s did
web
mobile
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social |5
- 6. Ads to fans
.05% Avg. CTR of ads to non-fans
.35% Avg. CTR of ads to fans
© 2012 Webtrends, All Rights Reserved. |6
- 7. The new list marketing
© 2012 Webtrends, All Rights Reserved. |7
- 9. The truth about wall posts
web
EdgeRank mobile
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social
|9
- 11. Engagement earns fans
Brand Invite/Ad 75%
Friend 59%
Search 49%
Total Fans
Engagement
© 2012 Webtrends, All Rights Reserved. | 11