1. Social Media University Oct. 12, 2011

2. History/metrics (Drew)

3. Engagement Matters

4. MOBILE (Drew)

5. LIKE IT

7. 3,647 Twitter mentions/links to @NBCPhiladelphia

8. 40,000 Facebook Shares

9. Top direct source for MTV, HuffPo, Google, Hollywood Reporter and more

10. NBCPhiladelphia.com

11. 1.1 million Unique Visitors

13. NBC10 PRESENTS: ASK MAYOR MICHAEL NUTTER

14. Social Media Guidelines MAINTAIN CREDIBILITY Would this posting make a viewer question my ability to do my job objectively and professionally (whether you are a reporter, an editor, a photographer or a producer? Would you say it on air? Would you want a story written on it? AVOID REAL OR APPARENT CONFLICT Care should also be taken when joining, “following” or “friending” any person or organization online, though you should be following people who help make your job easier.

15. BE PROFESSIONAL PROMOTE TRANSPARENCY

16. LOOK BEFORE YOU THINK THINK IN REAL-TIME

17. MIND THE MEDIUM Be a good listener and don’t ignore people who are engaging you in productive ways. Foster connections (and potential tips/sources!) by responding to readers. It can be as simple as throwing out a question when you need a source or tip for a story. When you encounter criticism, count to 10. Don’t take it personally, and never make statements on behalf of NBC 10 Philadelphia.

18. WHAT & HOW TO TWEET WHAT HOW