1. The background image indicates the film’s setting and
location. This is stereotypical of a thriller genre being set in a
woodland, forest location. The use of the dark, black and
white image as the background creates a fearful impression
of what the film may be like.
The red symbol used
here on the poster
instantly connotes danger,
the red colour symbolises
blood and horror as well
as standing out on the
dark black background.
The symbol itself used is
made up of a cross that
shares connotation of
death.
The text used here gives a
slight insight into the story
behind the movie. Without
giving too much away the
last line of the text reads “A
year later their footage was
found”. This highlights the
film type and indicates to
the audience that it is
documentary footage used
to make the film. This may
be classed as a unique
selling point as the footage
is more realistic than other
horror/thriller films.
When first looking at this poster
the first thing I recognised was
the main, close up image of the
girl that takes up the majority of
the poster. Positioned slightly to
the right the girl's face is the main
focus of the poster. The close-up
image only displays part of her
face with her eyes and eyebrows
raised showing anxiety and fear in
her eyes.
The title of the film ‘THE BLAIR
WITCH PROJECT’ has been
presented in bold capitals. It
stands out on the page with its
white font against the dark
background . It is positioned in
the centre slightly below the
main image to form a main focal
point of the poster.
The website is highlighted in red to stand
out on the poster, this is also a good way
to promote the film and is a simple
advertising technique used that is highly
beneficial to many film distribution
companies.
The billing block at the bottom of the poster is presented in white
to stand out. Above this is the caption; ‘Everything you’ve head is
true’ , this creates tension for the audience and illustrates the
real truth behind the film.

2. The review reading “SCARY AS HELL”
has been used at the top of the poster
as a way to advertise the movie. It
makes the audience aware of the thrill
and scare them a little without giving
away too much.
The negative
background image
used on the poster
portrays a scary,
spooky setting. The
trees work well in
white on top of the
negative black
colouring.
The text used here gives a
slight insight into the story
behind the movie. Without
giving too much away the last
line of the text reads “A year
later their footage was
found”. This highlights the
film type and indicates to the
audience that it is
documentary footage used to
make the film. This may be
classed as a unique selling
point as the footage is more
realistic than other
horror/thriller films.
The general layout
of this poster is
fairly simple. I think
this makes it
effective by only
using a background
image with a small
amount of text, this
way it doesn’t give
too much away
about the film yet
still creates a
spooky sense.
The billing block is not printed on this
poster only the film’s website.
This leaves the bottom of the poster
particularly empty.