1. PHOTOGRAPHY
Joanna Payne

2. Advertising photography consist of artisanal
shots of a selected product to make the
product in question look desirable.
Photography can manipulate a product by
using different camera angles, and having
one original product for photographic
purposes that look better than the rest. An
example of this would be the McDonald’s
burgers - they look great in the pictures, but
what you hold in your hand isn't necessarily
the same.
ADVERTISING PHOTOGRAPHY

3. WHERE IS ADVERTISING
PHOTOGRAPHY SEEN?
Advertising photography is displayed
everyday in places such as
• Bus stops
• TV
• Radio
• Magazines/Newspapers

4. JONATHAN KNOWLES
Jonathan Knowles is a advertising
photographer based in London. He is
one of the leading photographers of
his generation and specialises in
graphic still life. Jonathan has a
unique photographic style and has
won many award-winning advertising
commissions worldwide. He has done
work for the Schweppes company
advertising their new brand of drinks
and he shot the Black Sabbath 13
Album cover, as well as directing and
filming the footage that is currently
played on stage during performances.

5. Tom Kelley was an American advertising
photographer who photographed Hollywood
celebrities in 1940s and 1950s. He is best
known for his iconic 1949 nude photographs
of Marilyn Monroe which were for a magazine.
Tom started off by taking photos for
magazines then later his business shifted to
commercial and advertising photography.
TOM KELLEY 1914 - 1984

6. Fashion photography is a genre of photography
devoted to displaying clothing and other fashion
items. It is mostly seen in advertising and magazines
and displayed on celebrities or models. Fashion
photography has been around since 1856 and has
changed its limits. As in 1856 woman were more
limited to what they could and couldn’t wear. Now in
the 21st century models are being able to wear as
much or as less clothing as they wish. Fashion
photography is a way of getting the public to want
what the models are displaying whether it is clothing
or make up. Fashion photography is used to catch
the publics eye and is found on magazines,
billboards, social media and newspapers.
FASHION
PHOTOGRAPHY

7. WHERE IS FASHION
PHOTOGRAPHY SEEN?
Fashion photography is seen in
magazines such as ‘Vogue and Elle’.
Fashion magazine Vogue is one of the
most famous fashion magazines and was
first published in 1916. Since it has had
many famous faces feature on the front
cover. Throughout the years there has
been many different filters experienced
with such as the original black and white
which was used when fashion
photography was first introduced to now
there being colour. However fashion
photography is now very controversial as
many are against the models on the front
covers always being skinny knocking
viewers self confidence.

8. CECIL BEATON 1904 - 1980
Cecil Beaton is a famous fashion
photographer. He was hired as a staff
photographer for Vanity Fair and Vogue
where he gained a unique style and love
for becoming a fashion photographer. He
achieved his dream when becoming a
fashion photographer in the 1920’s. He
then became a award winning costume
designed for stage and film productions in
the 30’s. He photographed people as
famous as Audrey Hepburn and Marilyn
Monroe.

9. Horst Diekgerdes shoots for Elle, Numero,
Harper's Bazaar, Another Man, Sonia Rykiel,
H&M, and Uniqlo, always creating mysterious
fairytale-like scenes that seem to have a dark
side. He uses soft light and interesting
outdoor and indoor locations. He tends to
have the models pose in unusual positions
which makes his style of photography unique.
HORST
DIEKGERDES

10. LANDSCAPE PHOTOGRAPHY
Landscape photography is one of the
most popular genres of photography. In
the past landscapes were originally used
primarily to fill in the blank space behind a
person or scene by painters. Today,
landscape photography is a very popular
pursuit. Landscape photography is used
to show the whole surrounding and is
used mainly for nature photography.

11. Charlie Waite is one of the world’s leading
Landscape photographers. He worked in
British Theatre, lighting and design. Then
gradually he went on to do landscape
photography. He is the owner and founder of
Light and Land, Europe’s leading
photographic workshop and tour company. In
2007 Charlie launched UK Landscape
photographer of the year. Charlie has a
unique style that is shown through his
photography. He has established a worldwide
reputation for his particular approach to his
work.
CHARLIE WAITE

12. GALEN ROWELL 1940 - 2002
Galen Rowell was a landscape
photographer and a mountain climber. He
used to travel and climb mountains all
around the world and capture some of the
most incredible photographs. His effect of
light and colour and his dynamic
landscapes has been very popular among
the viewers. For his work in nature and
landscape photography Galen won
several awards including Photographic
Art and Science Foundation Award in
1999 and the Lifetime Achievement
Award in 2003.

13. WHERE IS LANDSCAPE
PHOTOGRAPHY SEEN?
Landscape photography is
seen in…
● Gallery
● Magazines
● Newspapers
● Social media
Landscape photography is found in many places and is
sometimes used in advertising and fashion photography
as a backdrop to the product. Landscape photography
can also be found online. There are various websites
that include landscape photographs which have been
submitted by the public. Landscape has changed over
time as it used to only be photographs of sunsets and
mountains. It has now developed to include more urban
industrial settings along with other scenes that reflect
the human’s interaction with the world. Also it has
changed as landscape photography has become more
personal.
This is an example of landscape
photography now.

14. MACRO PHOTOGRAPHY
Macro photography is an extreme close-
up photography usually using small items
to then make them greater than life size.
Macro photography is usually used to
photograph insects/wildlife close up.
How to take a macro photo in steps -
1 - Switch to macro mode
2 - Use a tripod
(this will help you to keep the photo level)
3 - Use flash
4 - Focusing
5 - Aperture
6 - Composition
7 - Self-timer

15. WHERE IS MACRO
PHOTOGRAPHY SEEN?
Macro photography is mostly seen in nature magazines
such as The National Wildlife and The National
Geographic. Some are also found in galleries. Although
Macro photography is more professional so are less likely
to be seen on a day to day basis.
How has macro photography changed?
The term ‘macro photography’ has changed its
meaning over the years. Originally it specifically
referred to photography where the image captured by
the camera was the same size (life-size) or larger
than the subject. However, the current meanings of
‘macro’ and ‘close-up’ have blurred and the two terms
are now used almost interchangeably

16. HEATHER ANGEL
Heather Angel is a macro photographer.
She abandoned her career as a marine
biologist to become a freelance wildlife
photographer. Heather's great passions
are photographing mammals, plants and
macro subjects. She has been doing
wildlife photography in Britain for several
decades, with her images appearing in
magazines and books all over the world.
Her work has been recognised by many
awards in Britain and overseas.

17. FRITZ GORO 1901 - 1986
Fritz Goro was the inventor of
macrophotography and a photographer
specializing in science, published in the
Life magazine and Scientific American,
after he started his career as a
photojournalist in Germany. For many
photography critics and scientists, alike,
he was at-once the most original and the
most accomplished photographer of
science who ever lived. Fritz Goro died in
1986 but has continued to be well known
for his creativity and as the inventer of
macro photography.

18. THE END
Advertising Photography
Fashion Photography
Landscape Photography
Macro Photography