erin williams

1. Photography in
Industry

2. Advertising Photography
What is it?
Advertising photography involves taking pictures for commercial use:
for example in adverts, merchandising, and product placement.
It can also be used in corporate brochures and leaflets, menus in cafes
and similar advertising uses where photographs enhance a text.
There are a number of ways that photographs can be used to better
market products and corporations.

3. How is it used?
We see these images when promoting and selling, such as a type of
brand. Advertising photography has been around for a while, for
example in the 1950’s, as it is used of women in the kitchen
advertising coca-cola.
http://jknowles.co.uk/wp-content/uploads/2015/07/37798_SQUASHD_6sht_scr-32.jpg
http://jknowles.co.uk/wp-content/uploads/2015/06/IMG_5557.jpg

4. Landscape Photography
Landscape photography is a section or portion of scenery as seen from a single viewpoint.
Scenery is the subject of a landscape image. Typically, people and animals are not shown in
a landscape, unless they are relatively small in the image and have been included in the
composition to show scale.
There are also three styles of landscape photography which are often recognized -
representational, impressionistic and abstract.
http://www.photographytips.com/page.cfm/77

5. How is it used?
We mainly see Landscape Photography in scientific and geographical
media such as travel blogs and other types of travel writing. For example,
when looking at holiday brochures, landscape photography may be used
http://images2.fanpop.com/images/photos/6700000/Landscape-national-geographic-6761329-1920-1440.jpg
http://www.bitesizebritainblog.com/wp-content/uploads/2015/02/Keswick-Brochure.jpg

6. Landscape in the past
• Ansell Adams (1902-1984) was a landscape
photographer, who took photos nature national parks
and other natural sites
The Tetons and the River Snake (1942)
https://en.wikipedia.org/wiki/Ansel_Adams
Evening, McDonald Lake, Glacier National Park (1942
https://en.wikipedia.org/wiki/Ansel_Adams

7. Fashion Photography
Fashion photography is a genre of photography based on displaying clothing and other
item. Fashion photography is most often used for advertisement or fashion magazines
such as vogue.
Fashion Photography could be seen as the most popular type of photography to certain
audiences such as women and female young teenagers as Fashion is seen a lot on
billboards and in magazines.

8. How is it used?
Fashion Photography is most often conducted for magazines such as
Vogue or Cosmopolitan, it can also be found on advertisements such
as billboards. Over time Fashion Photography has developed to the
accessories or the location being the aesthetics in which the fashion is
enhanced.

9. Georges Antoni
http://ris.fashion.telegraph.co.uk/RichImageService.svc/imagecontent/1/TMG10004746/m/Georges-
Antoni1_2540531a.jpg
http://uk.complex.com/style/2012/08/the-50-greatest-fashion-photographers-right-now/georges-antoni

10. Photojournalism
• Photojournalism is a particular form of journalism (the
collecting, editing, and presenting of news material for
publication or broadcast) that employs images in order to
tell a news story. It is now usually understood to refer only
to still images, but in some cases the term also refers to
video used in broadcast journalism. Some even go into
active war zones to get the uncut and unedited take on the
war.

11. How is it used?
• The pictures that are taken would most likely end up in
newspapers and would be used by tv news outlets. These
images are sometimes used are shocking due to their raw
nature, such as the image below. This shows a vulture waiti
for a young boy to die. So this type of photojournalism is
used show nature and can be seen quite raw.