2. Introduction
I am told to create a poster or a magazine advert by
using commercial photography. Commercial
photography involves taking photographs
for commercial purposes such as advertising,
merchandising and product placement. The aim of a
commercial photograph goes far beyond conveying an
image and to make a successful commercial
photography, the photo must carry real feeling and
evoke an emotional response.
3. Rule of Thirds
Rule of Thirds identifies four
important part of the image that
you should consider placing
points of interest in as you frame
your image.
In the Rule of Thirds, photos are
divided into thirds with two
imaginary lines vertically and two
lines horizontally making three
columns, three rows, and nine
sections in the images. The
compositional elements and
leading lines are placed on or
near the imaginary lines and
where the lines intersect.
Here is an example of a rule of
thirds of a self portrait. The
first line (left side) shows an
image of myself, the second
(center) and the third (right
side) has an empty space. The
position of the person (myself)
creates a focal point of the
image.
4. Hard light
Hard light – Hard light creates shadows
with a sharp edge. It has a little or no
graduation between light or shadow. The
hard light is created by a single, strong
source of light, in this case, the sun.
Here is an example of a hard light image
showing a sharp division between light
and dark.
5. Soft light
Soft light – Soft light is light that creates
shadow with approximate transition from
light to dark. There are no dark/hard
shadows in this particular photo. It’s
created from scattered and diffused light
source.
Here is an example of a soft light image
showing a gradual change from dark to
light.
6. Leading Lines
Leading lines are lines within an
image that leads the eye another
point in the image. It creates a
path to follow. It usually starts at
the bottom of the frame guides
the eye upwards and inwards. It
could lead the eye to a distant
point.
The photo shows an interesting idea to
create leading lines. The railings cross
the image as well going into the depth.
Also you can see a leading line from the
bike hut and the pavement.
7. Negative Space
The use Negative Space emphasises the main
subject of the image, drawing the viewer's eye
into the image. It's an area that surrounds the
main image (positive space) in the photo. The
negative space emphasises the feeling of the
image and ensure that there's ongoing pattern on
the main background.
This is a photo of myself posing as ‘Clark Kent
transforming to Superman’, in black & white
contrast, and it's purpose is to promote 'Topman'
clothing fashion. It's one of the image that
features negative space because the background
appears to be in a ongoing pattern such as grey
path, the bushes, fences and the sky. The image
has one flaw which is the tree branch because it
does not follow up the negative space. Perhaps If
I Photoshop this image, the tree problem will be
solved thus a perfect negative space image has
been developed.
8. Depth of field
To take an a 'depth of field' image, you
need to have the right location involving
the suitable subject; I crouched down at
a distance of about one meter, activated
the digital camera to 'Macro' to give me
the close up and the most shallow depth
of field.
The term 'Depth of Field' measures the
depth of the image that needs to be in
focus. My flower image features the 'Shallow
depth of field' (as seen above) which focuses
one part of the image in the main focus. In
this image, the flower has shown to be in
main focus leaving background (grass,
branch and ground) blurred. The outline of
the flower makes the focal point (the
flower) stand out the image. Also the use
of colour makes the entire image attractive
and it's a unique colour (purple) that stands
out dramatically from the background.
9. Colour Wheel
The primary colours of the Colour
Wheel are red, green and
blue(RGB). These colours are used
to transmit light as colour on
monitors, TV and other electronic
devices. For printing designs, the
ink transmits the colour which was
used are cyan, yellow, magneta and
blue.
Also the colours on the opposite
sides of the colour are called
'Complimentary Colours'. They are
used to to add tension of the image
like red, yellow, green, cyan,
magneta and blue.
The use of 'Colour Mending' is used to
emphasises the thoughts and feeling
from the image:
• Blue - Cool and calm
• Yellow - Sunshine, fresh, energetic
and spring line
• Green - Nature and greenpeace
• Black - Black and formal
• Purple - Royal and power
• Red - Passion and warning signs
10. Additional
photography
This is a photography of myself doing a
cosplay as ‘Jack Skellington’ from the
‘The Nightmare Before Christmas’. The
photography was set outside of South
Downs College and it was used for to
support our Assignment One Paultons
Park idea.
The portrait has a rule of third to make
the it look effective. On the first line(the
left side) shows a dark surface, the
second line (the center) shows the whole
visual of the photo (e.g. the head, face,
suit and the candle) and the third line
shows a dark surface.
