Helen Pollitt Founder of Arrows Up & Arnout Hellemans - Onlinemarkethink present bite-sized actionable search en gine optimization advice and tips for the SEO community working from home during the coronavirus pandemic.
Labour Day Celebrating Workers and Their Contributions.pptx
SEO Reporting and Analytics - Authoritas 'Tea-time SEO' Series of Daily SEO Live Streams
1.
2. SEO Analytics and Reporting
● Helen Pollitt - ArrowsUp
● Arnout Hellemans - Onlinemarkethink
● Authoritas
Laurence O’Toole
Carrie Shepherd
SEO Jo Blogs
3. Helen Pollitt Founder of Arrows Up
● SEO and analytics specialist with over a decade’s
experience in digital marketing; working with
clients from start-ups to large multinationals
● Led several agency teams before taking the
plunge to form her own SEO consultancy,
Arrows Up
● Spoken at many marketing conferences about
SEO and teaches a masters in Web Marketing
and Analytics for the University of Kent
4. Arnout Hellemans - Onlinemarkethink
● Freelance Search and Analytics consultant at
Onlinemarkethink
● In SEO for 10+ years
● Into all things search and analytics
● From Amsterdam
● Married and 3 kids
5. Top Tips from - Helen Pollitt
● Make sure your traffic is attributed correctly in Google Analytics
○ Common issues include search engines tracking as referrals, Google My
Business traffic not split out from normal organic traffic and the abyss of
“direct” traffic
○ Use filters for incorrectly tracked sources
○ Investigate any “not set” medium or sources, it is probably fixable
○ Exclude bots where possible
● Be formulaic and consistent in UTM usage
○ NEVER USE UTMS ON INTERNAL LINKS, there is never a good reason to
do this. Use GTM instead
○ Keep a standard format for your UTMs
○ Always include the medium
○ UTMs used incorrectly will destroy your data
6. Top Tips - Helen Pollitt
● When reporting on SEO activity remember the key points:
○ Sitewide bounce rate is a measure of nothing
○ Align your report with your audience’s KPIs
○ Don’t mention algorithms being responsible for traffic drops unless you
are 100% sure
○ Keyword ranking reports are a rod for your own back
○ Peaks and troughs should be investigated in detail:
Is it specific language users?
Is it a particular location?
Is all traffic seeing similar patterns?
Have the SERPs changed?
Has search interest changed?
7. Top Tips - Arnout Hellemans
● Search Console can be your friend
● 19th of August 2018
● ’Privacy’
● How to get some information back
9. Top Tips - Arnout Hellemans
● Don’t filter
● Use Search Analytics for sheets plugin
● Alternatively use BigQuery
10. Thank you - over to Q and A
● How did you get into Analytics?
● What are the ways to learn more?
● Where can we connect with you?
11. “Creating Perfect SEO and Content Marketing Strategy”
● Shelley Walsh from ShellShock
● Rishi Lakhani from Fastfwd.com
● Arnout Hellemans
Tuesday 31st March 2020 @ 4 p.m. SEO Advice, tea and cake with...