Chasing the Goolge Algorithm - Penalties and E.A.T (Expertise, Authority, Trust) - Authoritas 'Tea-time SEO' Series of Daily SEO Live Streams

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Pierre Far, founder of Deliberate Digital and former Google search engineer and Laurent Bourrelly, FrenchTouchSEO, Head Judge for the European Search Awards present bite-sized actionable search engine optimization advice and tips for the SEO community working from home during the coronavirus pandemic.

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Chasing the Algorithm - Penalties and EAT
● Pierre Far
● Laurent Bourrelly

Pierre Far, founder of Deliberate Digital
● Pierre is a digital product management
consultant, with a specialty in SEO.
● Founded Deliberate Digital and Blockmetry
● Long history in UK tech industry, 20+ years in
SEO.
● Former Google search engineer, ads PM.
● Do email me: pierre@deliberatedigital.com

Laurent Bourrelly, FrenchTouchSEO
● Laurent Bourrelly, born in France, educated in New
York, lives in Andorra.
● Laurent is Head Judge for the European Search
Awards, and judge for the UK Search Awards and
Canada Search Awards.
● SEO Consultant since 2004, he was voted 3rd Best
All Time SEO in France.
● Also, he gave out an advanced SEO strategy, which
became the N°1 trend in France since 2013.
● Called « Cocon Semantic » in French (Topical Mesh
in English), Laurent never really talked about it in
English, but it’s coming up soon. A new Youtube
channel, podcast, etc., called SEO Conspiracy, will
be launched on April 8, 2020.

Top Tips from Pierre Far
SEO is product management for websites
The business context is what SEO is about:
● Don't chase algos; focus on the important things
● Assist the assistant to assist your customers
● Treat SEO as not about search engines
● Map EAT to your business

Top Tips from Laurent Bourrelly
● From old school S.E.O. triptych to modern
version based on E.A.T.
● Shortcuts are getting shorter
● Machiavel SEO : know Evil to do Good

Thank you - over to Q and A
● All great tips from 2 experts
● Pierre Far - @PierreFar
● Laurent Bourrelly - @LaurentBourelly

“SERPs and Featured Snippets"
● Jason Barnard from Kalicube and
● Dave Davies from Beanstalk Internet Marketing
Friday 3rd April 2020 @ 4 p.m. SEO Advice, tea and cake with...

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Chasing the Goolge Algorithm - Penalties and E.A.T (Expertise, Authority, Trust) - Authoritas 'Tea-time SEO' Series of Daily SEO Live Streams

2. Chasing the Algorithm - Penalties and EAT ● Pierre Far ● Laurent Bourrelly

3. Pierre Far, founder of Deliberate Digital ● Pierre is a digital product management consultant, with a specialty in SEO. ● Founded Deliberate Digital and Blockmetry ● Long history in UK tech industry, 20+ years in SEO. ● Former Google search engineer, ads PM. ● Do email me: pierre@deliberatedigital.com

4. Laurent Bourrelly, FrenchTouchSEO ● Laurent Bourrelly, born in France, educated in New York, lives in Andorra. ● Laurent is Head Judge for the European Search Awards, and judge for the UK Search Awards and Canada Search Awards. ● SEO Consultant since 2004, he was voted 3rd Best All Time SEO in France. ● Also, he gave out an advanced SEO strategy, which became the N°1 trend in France since 2013. ● Called « Cocon Semantic » in French (Topical Mesh in English), Laurent never really talked about it in English, but it’s coming up soon. A new Youtube channel, podcast, etc., called SEO Conspiracy, will be launched on April 8, 2020.

5. Top Tips from Pierre Far SEO is product management for websites The business context is what SEO is about: ● Don't chase algos; focus on the important things ● Assist the assistant to assist your customers ● Treat SEO as not about search engines ● Map EAT to your business

6. Top Tips from Laurent Bourrelly ● From old school S.E.O. triptych to modern version based on E.A.T. ● Shortcuts are getting shorter ● Machiavel SEO : know Evil to do Good

7. Thank you - over to Q and A ● All great tips from 2 experts ● Pierre Far - @PierreFar ● Laurent Bourrelly - @LaurentBourelly

8. “SERPs and Featured Snippets" ● Jason Barnard from Kalicube and ● Dave Davies from Beanstalk Internet Marketing Friday 3rd April 2020 @ 4 p.m. SEO Advice, tea and cake with...