A presentation at Landing.Festival 2016 about gamification and its application to recruitment.

1. NOVABASEACADEMY
HOW GAMIFICATION IS
TURNING RECRUITMENT INTO
AN EPIC JOURNEY
Manuel Pimenta

2. Manuel Pimenta
Gamification Designer
SKILLS
DESIGN
THINKING
MAGIC CODING
CHOPS
GAMIFICATION
2012
2015
Lvl 1
Lvl 2
Lvl 3
Advanced Workshop
Design Thinking
Gamification World
Congress
NOT THAT
MAGIC GUITAR
PLAYING CHOPS

3. “It’s a dangerous business, Frodo, going out your
door. You step onto the Road, and if you don’t keep
your feet, there’s no knowing where you might be
swept off to.”
Bilbo Baggins

8. the power of games

13. a path to mastery

16. 5.93 Million Years
Total Amount of Hours Played
=

18. Average gamer age is 32
2 out of 5 gamers are women

19. why?

20. What’s it all about?
The Power of Games

22. How Games Make Us Grow
NETWORK
DO THINGS THE HARD WAY
THINK CREATIVELY
CHALLENGE YOURSELF
SEEK NOVELTY

23. blurred lines

26. gamification
“the smart use of game-like
concepts to improve people’s lives
and achieve business objectives”

27. • Human-centric Design
• Game Mechanics and Design
Techniques
• Behavioral Science
How is it done?

30. 560% ROI 503% ROI 875% ROI
1st Year 2nd Year 3rd Year

31. • +47% total yearly published articles
• 5x more content by engineers on KCL
• +1M client reviews on published articles
• $41.7M saved in case deflection

32. “Football is gamified running.”
Roman Rackwitz

33. Gamification @ Novabase
Ideation
Contact Centers
Onboarding
Events

34. Gamification Design Framework
A Gamification Design Canvas
Gamification Inspiration Cards

35. gamification in recruitment

36. Main Challenges in Recruitment
For the Candidate…
 Overall lack of feedback during the recruitment process
 Understanding what the company’s about and where would I fit in
 Knowing what to do to stand out amongst others

37. Main Challenges in Recruitment
For the Company…
 Removing the Diagnosis Bias
 Sorting out the best candidates
 Checking if candidates fit into the company culture
 Getting candidates to pick you out of the pool

38. how are companies tackling those
challenges?

43. how can YOU turn recruitment
into an epic journey?

44. MISSION: Turning Your Recruitment Process
Into An Epic Journey
1.Define your Business Objectives
2.Identify your Target Players
3.List the Desired Behaviors
4.Define your Overall Experience
5.Set a Theme
6.Design your Players’ Journeys

45. MISSION: Turning Your Recruitment Process
Into An Epic Journey
 Don’t limit yourself to PBL
 Make them feel special, but give them a
challenge
 Construct a cohesive Narrative
 The Objetives are the end-game, but
player motivations is how you get there

46. Manuel Pimenta
@WhiskeyjackMP
GAME ON!