3. Introduction Indians Largest 2-wheeler and 3-wheeler Company Bajaj Group founded in 1926 by Sh. Ganshyam Das Bajaj Bajaj Auto started on Nov 29 , 1945 as M/s Bachraj Trading Corporation ltd. Net Sales worth Rs. 88.11 Bn Production capacity 3.96 Mn per year Has tie up with many international players 3 11/20/2009
9. Bajaj Pulsar Launched in 2001 Pulsar is the leader in the 150 cc + segment in India Market share of 43% Tag Line : “Definitely Male “ Comes in 180 , 200 , 220 variant 9 11/20/2009
13. Bajaj Discover Launched in 2004 Highest selling 125 cc bike in India Comes in 100cc and 135 cc variants Tag line “Last Temptation “ Only Brand to have a Brand Ambassador 13 11/20/2009
14. Positioning : Discover Style with Performance Positioned as a fuel efficient bike. Discover – a bike for each segment of people. 14 11/20/2009
16. Brand Positioning Statement A man can resist anything but Temptation 16 11/20/2009
17. Passenger Vehicle (RE ) First launched in 1977 Known as Tuk-Tuk. Dominant in Domestic Market Market Share 63% Strong presence in International Market Also Present in an Eco-Friendly Variant 17 11/20/2009
18. Positioning : RE - Rickshaw No Evident promotional campaign. Strong pan India presence. Strong Supply chain. “ Monopoly “ 18 11/20/2009
28. Recommendations Company should keep focusing on the fast growing motorcycle segment. Strengthen its position in ungeared segment. Concentrate on JV’s for techno needs. Look to expand their base outside further. It already had a strong presence in Africa and South Asian Countries. Concentrate on Blue Ocean of Second hand Bike Market . Aggressive Launch its new Low Cost Car. Focus on Easy Credit Lending - In the present economical crisis, Bajaj can utilize its subsidiary, Bajaj insurance in coming up with schemes that will help consumers buy two wheelers on friendly terms. 28 11/20/2009
