Emmett & Smith assess and evaluate RHA communication functions to help support the Chief Executive.

1. accountable
effective
evocative
communications audit

2. accountable
effective
evocative
requirement
The Road Haulage Association (RHA) is the only UK trade
association dedicated solely to the needs of UK road transport
operators. It is the voice of the road haulage profession. In 2014 the
new Chief Executive believed that the communication functions of
the RHA were falling short of acceptable standards required of a
trade organisation. Emmett & Smith was asked to conduct a
communications audit, to establish options for change and help
facilitate the implementation of the CEO’s vision.

3. accountable
effective
evocative
outcomes
Detailed and wide ranging information was secured to support the
Chief Executive in making informed business decisions in order to
move the organisation forward. An organisation restructure was
initiated including the overhaul and restructure of the
communications function and the creation of a new role: head of
marcomms which is being supported and mentored by Lorraine
Emmett.

4. accountable
effective
evocative
verdict
Richard Burnett, Chief Executive: “This audit was critical to enabling
the change programme. It provided valuable insights and helped to
clarify my view on how to improve the organisation’s communication
effectiveness. An essential part of the RHA’s remit is to get the
industry’s voice heard - this project got us back on track while the
energy and enthusiasm injected by Lorraine Emmett, who led the
project, warrants a special mention!”

5. accountable
effective
evocative
contact
Lorraine.emmett@emmettandsmith.com
www.emmettandsmith.com
@emmettandsmith
0207 384 7110