Emmett & Smith assist bss in creating a strong market presence to increase their media profile.

1. accountable
effective
evocative
reputation management

2. accountable
effective
evocative
requirement
bss is one of the UK’s leading multi-channel outsourced customer
contact solutions provider. In 2011 the organisation acquired M-
Corp, a digital agency, to strengthen its online and mobile
proposition. The acquisition would help bss, which has an excellent
public and charity sector client base, to increase its market
footprint within the commercial sector. In 2012, bss rebranded M-
Corp to bss digital and turned to Emmett & Smith to develop a
strong media message to distinguish the new division.

3. accountable
effective
evocative
outcomes
bss digital’s launch received coverage within a number of pinnacle
trade and business titles including Bloomberg Businessweek.
Emmett & Smith wrote 10 case studies for the new website which
ensured consistency and showcased bss digital’s technical expertise.
Post-bss digital launch Emmett & Smith drafted a series of thought
leadership articles highlighting the EU’s Cookie Law. For
maximum impact, the feature length opinion articles targeted the
business media exactly one month prior to the May 26 deadline
with a “30 days and counting” news hook which gained widespread
coverage in business and trade titles.

4. accountable
effective
evocative
verdict
Dani Muir, Sales and Marketing Director for bss:
“Managing the corporate communications during an
acquisition and rebrand is never easy but Emmett &
Smith’s expertise and counsel made the process seamless.
They understood exactly what we needed and worked hard to
meet our tight timescales. Everyone across the board has
nothing but praise for Emmett & Smith’s effective
approach.”

5. accountable
effective
evocative
contact
Lorraine.emmett@emmettandsmith.com
www.emmettandsmith.com
@emmettandsmith
0207 384 7110