Learn how to use Pinterest effectively for your business.
See examples of pins for visual and non-visual businesses.
Learn about pin etiquette and more
2. Pinterest Today
⢠Pinterest Explained
⢠How Pinterest Works
⢠Suggestions of how YOU can use it
⢠Pinetiquette
⢠How to monitor your Pinterest performance
⢠Q & A with a practical demonstration
http://write-on-track.com
3. Why Use Social Media?
⢠Brand Awareness
⢠Demonstrate Expertise
⢠Traffic to Website
⢠Convert to Sales
⢠Online Word of Mouth
⢠We do not have a choice on
whether we DO social
media, the question is â HOW
WELL WE DO ITâ. â Erik
Qualman.
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4. What is Pinterest?
⢠Online Pinboards
⢠Over 12 million active users
⢠Pins = online images
⢠Pins are shared by being repinned
⢠Follow each other and be followed
⢠Board examples â My Dream Kitchen,
Wedding Dresses, Hair Styles, Quotes, Crochet
Tutorials, Fast Cars, Wallpapers
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7. How to get started
⢠Sign up at
www.pinterest.com
⢠Create some boards
⢠Put the âPin Itâ bookmarklet
on your browser
⢠Use the bookmarklet to pin
any picture you like
⢠Add it to a designated board
with a description
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10. Follow All or Single Boards
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11. Repinning
⢠Viral â 80% of pins are
repins
⢠Most popular pins (food &
drink) = Repinly
⢠To repin â just click the
repin button on the
image, select your board
and change description if
you wish.
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12. Pinning & Irish Beef
⢠Traceable to the website it
is pinned from.
⢠Encourage others to pin
from your website
⢠Pin It button on products
⢠Pin it button on blog posts
⢠Ensure blog post image is
repinnable.
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14. Your Pins should be:
⢠Good quality photographs
⢠Provide information e.g. Tutorials
⢠Solve a problem e.g How To
⢠Entertain
⢠Inspire
⢠Useful
⢠Simply Beautiful
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15. Long Tall & Skinny
Photos
â˘Long, Tall, Skinny
Photos - more impact
â˘PicMonkey.com
â˘Add Text
â˘Call to action (to
website)
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23. Image for a Non-Visual Blog Post
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24. Pin It button on Blog Posts
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25. Brands Using Pinterest Well
Ikea â One for each Different
Oreck Country
⢠Sells Cleaning products ⢠Different Rooms
⢠Boards include â Furry ⢠Pin It to Win it
Friends, Fabulous Floors ⢠Crash Test Pets!
(clean), Blue (their signature ⢠True Blue â Personality
colour), Customersâ boards
(with Oreck products)
⢠Personality
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26. Pinetiquette
⢠Pin Little & Often
⢠80/20 Rule â 20% Your
Content
⢠Credit the Source
⢠Your Reputation
⢠Your Personality
⢠Interaction
⢠Follow Back
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27. To increase Pinnability from your
website
⢠Good Quality Photos
⢠Pin it button on website
⢠Pin it button on blog
⢠Good SEO on photo
⢠Descriptive Text on main
blog photo
⢠Put url in description, not
on photo
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28. Pinterest & Copyright
⢠Pictures â other peopleâs property
⢠Pin them sensibly
⢠Maintain the original source
⢠âNo-pinâ code is available
⢠More businesses encouraging people to pin
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29. Before you start:
⢠Decide on goals and objectives
⢠Will you try to build a community?
⢠Will you try to engage fans?
⢠How often will you pin@
⢠How will you communicate personality?
⢠How will you measure success?
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30. For Another Day .....
⢠PicMonkey â for editing photos (and creating
watermarks)
⢠Polyvore â for creating moodboards
⢠Olioboard â creates moodboards too
⢠Pinerly â to monitor your Pinterest
performance
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31. More Articles at
⢠How to Create Shared Boards
⢠How to Set Your Board Cover
⢠How to get more Pinterest Followers
⢠How to measure your Pinterest success
⢠How to get more repins and clicks
⢠And more at ........ Write-on-track.com
http://write-on-track.com