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Introduction to Twitter

      Lorna Sixsmith
      Write on Track



         www.writeontrack.ie
What is Twitter?
•   Micro blogging
•   A public conversation made of text messages
•   A social media platform
•   You follow others and they follow you
•   A way to promote your business
•   A way to become part of a community
•   140 characters – with ‘proper English’ – very
    little text speak

                      www.writeontrack.ie
A Tweet – my followers can see this




              www.writeontrack.ie
Sending Tweets – use @




        www.writeontrack.ie
Retweet – copying someone else’s
tweet so your followers will see it




              www.writeontrack.ie
Mentioning A Person Within A Tweet




              www.writeontrack.ie
Hashtags




 www.writeontrack.ie
Advantages of Hashtags
• Join in Tweetchats and learn #blogchatie
• Become part of communities #bcceu
• Makes television more entertaining #latelate
  #vinb #rtept
• Network with other businesspeople
  #irishbizparty
• Spread brand awareness – aim to trend
  #blogffestirl
• Use at conferences to grow audience and connect
  delegates

                    www.writeontrack.ie
How to get started on Twitter
• Go to Twitter.com
• Sign up with email address
• Choose a twitter username, write your bio,
  link to your website, upload an avatar
• Follow your first tweople
• Upload a twitter header 1252 x 626 (in
  settings, then profile)
• Shorten links using bit.ly
                    www.writeontrack.ie
Hootsuite




 www.writeontrack.ie
Hootsuite
• Go to hootsuite.com
• Can have multiple twitter accounts and
  colums
• Easy to set up a column or list or keep an eye
  on a hashtag
• Can schedule tweets
• Easy to shorten links


                    www.writeontrack.ie
Good Twitter Practice
Do                                   Don’t
• Respond                            • Set up auto-DMs
• Take part in conversations         • Spam others
• Tweet links to blog posts          • Tweet about ‘you’ all the
  and interesting articles             time
• Share
• Respond
• Partake in tweet chats



                          www.writeontrack.ie
Measure Success
•   Number of followers
•   Number of retweets
•   Number of click throughs to website
•   Number of conversions




                     www.writeontrack.ie
Find Lorna At
•   www.twitter.com/writeontrack_L
•   www.twitter.com/GarrendennyLane
•   www.twitter.com/IrishFarmerette
•   086 1051007




                   www.writeontrack.ie

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Introduction to twitter

  • 1. Introduction to Twitter Lorna Sixsmith Write on Track www.writeontrack.ie
  • 2. What is Twitter? • Micro blogging • A public conversation made of text messages • A social media platform • You follow others and they follow you • A way to promote your business • A way to become part of a community • 140 characters – with ‘proper English’ – very little text speak www.writeontrack.ie
  • 3. A Tweet – my followers can see this www.writeontrack.ie
  • 4. Sending Tweets – use @ www.writeontrack.ie
  • 5. Retweet – copying someone else’s tweet so your followers will see it www.writeontrack.ie
  • 6. Mentioning A Person Within A Tweet www.writeontrack.ie
  • 8. Advantages of Hashtags • Join in Tweetchats and learn #blogchatie • Become part of communities #bcceu • Makes television more entertaining #latelate #vinb #rtept • Network with other businesspeople #irishbizparty • Spread brand awareness – aim to trend #blogffestirl • Use at conferences to grow audience and connect delegates www.writeontrack.ie
  • 9. How to get started on Twitter • Go to Twitter.com • Sign up with email address • Choose a twitter username, write your bio, link to your website, upload an avatar • Follow your first tweople • Upload a twitter header 1252 x 626 (in settings, then profile) • Shorten links using bit.ly www.writeontrack.ie
  • 11. Hootsuite • Go to hootsuite.com • Can have multiple twitter accounts and colums • Easy to set up a column or list or keep an eye on a hashtag • Can schedule tweets • Easy to shorten links www.writeontrack.ie
  • 12. Good Twitter Practice Do Don’t • Respond • Set up auto-DMs • Take part in conversations • Spam others • Tweet links to blog posts • Tweet about ‘you’ all the and interesting articles time • Share • Respond • Partake in tweet chats www.writeontrack.ie
  • 13. Measure Success • Number of followers • Number of retweets • Number of click throughs to website • Number of conversions www.writeontrack.ie
  • 14. Find Lorna At • www.twitter.com/writeontrack_L • www.twitter.com/GarrendennyLane • www.twitter.com/IrishFarmerette • 086 1051007 www.writeontrack.ie