Asset Based Health Improvement Project

A GLASS HALF FULL:
TAKING AN ASSET APPROACH TO
HEALTH AND WELLBEING

PROJECT LAUNCH
Jody Pritchard, Dudley Public Health
Lorna Prescott, Dudley CVS

Wednesday, 25 April 12

Asset based health
improvement project
A partnership project funded by Dudley Public Health Dept

Brings together the ‘assets’ within Public Health, Dudley CVS and
the wider Dudley Community Partnership
• Knowledge and expertise
• Experience
• Skills e.g. social media
• Connections (local, regional and national)
• Relationships with our communities
• Existing strategic work programmes such as engaging together and Our
Society

Facilitated with wide involvement of stakeholders - local citizens,
service providers, decision and policy makers


Aim and objectives
The aim of the project is to enable and support local people to take action to
improve health and wellbeing within their community.

Objectives:

To develop, pilot and evaluate an asset based health improvement programme at a
neighbourhood level

To involve a range of stakeholders throughout the process to develop an
understanding and experience of asset based approach in action

To develop a robust framework for asset based health improvement approaches,
supported by a range of tried and tested tools.

To evidence the eﬀects of an asset based approach on community health and
wellbeing


Health
“Health is more than an absence of physical disease, it is a state
of complete physical, mental and social we"being”
(World Health Organisation, 1948)

“Health is a resource for everyday life, not the objective of
living. Health is a positive concept emphasising social and
personal resources, as we" as physical capacities”
(Ottawa Charter for Health Promotion 1986)


Wellbeing
“A positive state of mind and body, feeling safe and able to cope, with a sense of connection
with people, communities and the wider environment”

Department of Health, 2009

“A positive physical, social and mental state, it is not just the absence of pain, discomfort and
incapacity. It requires that basic needs are met, that individuals have a sense of purpose, that
they feel able to achieve important personal goals and participate in society. It is enhanced by
conditions that include supportive personal relationships, strong and inclusive communities,
good health, ﬁnancial and personal security, rewarding employment and a healthy and
attractive environment”

Defra, 2007


Buzz groups
Introduce yourself to the
person sitting behind/in
front of you
Using your 5 ways to
wellbeing handout share
with your partner which
of these you do a lot of in
your life, maybe give some
examples


The Social Determinants
of Health


Salutogenisis
• A term coined by Aaron Antonovsky (1979)
• Highlights the factors that create and support human health
and well-being, rather than those that cause disease.

• A well established concept in public health and health
promotion.

• Explains why some people in situations of material hardship
and stress stay well and others don’t.

• Generalized Resistance Resources and Sense of Coherence


The Public Health
challenge
• Chief Medical Oﬃcer (2009) – a greater focus on what creates health,
alongside traditional approaches to preventing illness.

• Marmot Review (2010) – “creating conditions for individuals to take control
of their own lives.”

• Public Health White Paper (2011) - improving health through greater
emphasis on well-being and prevention, building people’s self esteem,
conﬁdence and resilience,’ shifting power to local communities and
tackling the determinants of health.

• The asset approach provides an approach for councils and their
partners to respond to these challenge.


Asset based approaches


The principles
Assets: any resource, skill or knowledge which
enhances the ability of individuals, families and
neighbourhoods to sustain health and wellbeing.
Instead of starting with the problems, we start with
what is working, and what people care about.
Networks, friendships, self esteem and feelings of
personal and collective eﬀectiveness are good for our
wellbeing


Values

Identify and make visible health-enhancing assets in a community

See citizens and communities as the co-producers of health and
well-being as well as the recipients of services

Value what works well

Identify what has the potential to improve health and wellbeing

Empower communities to control their futures and create tangible
resources


Identifying assets
The actual and potential assets of

• individuals (head, heart and hands)
• associations
• organisations
Primary, secondary and potential assets
Physical, economic and cultural assets


Rights, discrimination and
social justice
As well as having (and being) assets, people still have
rights - this is not about ignoring rights.
We recognise that inequalities in life chances, health
and opportunities are rooted in the ways that our
healthcare, education, employment and other systems
operate which results in discrimination.
We seek an assets approach which
enhances, not distracts from, social justice.


An empowering approach
conﬁdent
inclusive
organised
co-operative
inﬂuential
engaging together training and support


Skills Game
To illustrate the assets
that a few people might
have between them.

Put you hand up if you
have the skill I call out
and show on the slide


Plan an event


Use a digital camera

Plan an event



Plan an event

Plant and grow ﬂowers


Sing


Plan an event



Keep accounts Sing


Plan an event



Keep accounts Sing


Plan an event
Clean ﬂoors


Keep accounts Sing

Interview people
Plan an event
Clean ﬂoors


Keep accounts Sing
Sports coaching
Interview people
Plan an event
Clean ﬂoors


Keep accounts Sing
Sports coaching
Local fundraising Use a digital camera
Interview people
Plan an event
Clean ﬂoors


Keep accounts Sing
Sports coaching
Interview people
Plan an event
Clean ﬂoors
Plant and grow ﬂowers Connecting people


Keep accounts Write a project timeline
Sing
Sports coaching
Interview people
Plan an event
Clean ﬂoors


Sing
Knitting Sports coaching
Interview people
Plan an event
Clean ﬂoors


Sing
Interview people Teach someone a skill
Plan an event
Clean ﬂoors


Sing
Interview people Teach someone a skill
Plan an event
Clean ﬂoors Soldering and welding


Stage 1
Launch event: bringing together community members, policy makers and service
deliverers

Neighbourhood teams formed

Workshop 1 (full day Saturday 12 May) - wellbeing outcomes, community
empowerment outcomes, identifying assets

Neighbourhood asset mapping

Workshop 2 (half day/evening late June)

Workshop 3 (half day/evening early July)


Stage 2
The team will be supported to engage more people to form a network hub

They will contact more individuals and groups in the neighbourhood and collate
the assets in the community (the primary assets)

More detailed identiﬁcation of secondary and potential assets. Including physical,
economic and cultural assets. An asset for this neighbourhood includes around
£50,000 available through this project for community-led activity.

Identify ways to connect assets and release potential to improve health and
wellbeing and community empowerment.

Empowering community-led activity to improve health and wellbeing


Project threads
Collaborative learning and
development opportunities for
community members, policy
makers and service deliverers

Access to learning and support
through engaging together

Links to strategic approaches and
planning in the borough

Links to other areas facilitated
through online networking


Q&A
For a few minutes have a quick discussion in pairs or
threes, sharing any thoughts or questions you have
about the project.
If there are any questions that you can’t answer
between you, or would like clariﬁcation on, please write
them on to question cards and pass them forward.
We will group similar questions, respond to those we
can and get back to you on any that we can’t.


Thank you!

Thank you for joining us at the beginning of our
journey.
Please complete a feedback sheet, and in particular use
it to let us know how you want to be involved in the
project over the course of the next two years. You need
to let us know your contact details if you want us to
keep in touch!


Asset Based Health Improvement Project

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