For great posts and #marketing strategies, visit: http://stubgroup.com/blog Sure, digital marketing is important for e-commerce and global companies, but what about for the local, small business owner?...

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Importance of Digital Marketing for the
Local Business Owner
Posted on Wednesday, May 28, 2014 | Share on:
Sure, digital marketing is important for e-commerce and global companies, but what about
for the local, small business owner?
By owning a local business in your community, you may think you can skip the online
marketing campaign. But, it is not just large corporations outsourcing their marketing to ad
agencies. The Internet has brought a greater availability of services and products to the mass
market. That means that even local businesses need a presence online to stand out and be
found.
Someone looking for your business is far more likely to jump on his or her smartphone and
hit up a search engine than pick up a local phone book. If your business does not show up on
that search, you are losing potential customers.
Not only is an online presence important to gain new customers, but it also provides your
loyal ones with the support and information they may need. Social media and content
marketing builds brand awareness that you just cannot get any other way.
More Than a Business
The Internet is a huge resource for you to share not only your business, but also your
message. Online content takes word-of-mouth recommendations to a whole new level. Now,
customers can easily share your business with their entire online network through a simple
share button. That is, if you are available online, of course.
To stay in the game, we must change with the times. As Eric Hoffer so eloquently put it,
“In times of change, learners inherit the earth, while the learned find themselves beautifully
equipped to deal with a world that no longer exists.”
If you find yourself equipped for a world that no longer exists, don’t worry. StubGroup is here
to help grow your local business by building your online presence. Let us know how we can
help.
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Categories: Marketing
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