A compendium of some of the most relevant projects I did, together with some personal fast concepts. Some of my projects are not in this portfolio due to confidentiality, but please feel free to ask me any questions you may have as I can be reached at lorenzocordella@yahoo.it or (+39) 333 911 8511. I appreciate you taking the time to review my qualifications.

1. LORENZO CORDELLA
Industrial Product Designer
Portfolio 2021

2. Hi!
I’m
Lorenzo
Cordella
I am an Industrial Product Designer with four years
of professional experience. I have many interests,
and I easily become keen on different fields; I
chose to be a designer because I like to innovate
objects, to better their functioning, to transform how
they interact with the user, and therefore improve
their aesthetic value. My study background
gave me the possibility to combine my creative
abilities with the awareness of fundamentals
in transportation design, design engineering,
interaction design, and VR programming. My
professional experiences in Germany have also
given me the chance to achieve the design of a
patented product; in Italy, I have been involved
in the design process and 3D digital modeling
of home devices that are currently in production,
and I’ve also had the opportunity to work in a
company that prototypes concepts cars for some
of the most important brands on the market.
© 2021 Lorenzo Cordella All Rights Reserved / I give my consent to the treatment of my personal data according to D.lsg 196/2003
Mobile
+39 333 91 18 511
E-mail
lorenzocordella@yahoo.it
See my projects here
https://issuu.com/lorenzocordella
Milan
Italy
Skype
lorenzo1689
CONTACTS ACHIEVEMENTS
Nomads-Mobile Energy Sources |August 2015 |
Patent registered at the German Patent Office N°:
DE 402015100645-0001 Co-authors:
BVB INNOVATE GmbH
Designing Awe in Virtual Reality: An
Experimental Study | December 2017 |
“FrontiersinPsychology”Scientificpublication
doi: 10.3389/fpsyg.2017.02351 Co-
authors: Alice Chirico, Prof. Francesco
Ferrise, Prof. Andrea Gaggioli
Industrial Product Designer/CAS modeler (N.D. agreement)
made|studio Srl | Milan, Italy
CAS/Surface Modeling Consultant (N.D. agreement)
Vercarmodel Saro Srl | Turin, Italy
Product Design Consultant - FTC
CASALUCI Srl | Lecce, Italy
Transportation & Industrial Design Consultant - FTC
BVB INNOVATE GmbH | Stuttgart, Germany
Product Design Consultant - FTC (N.D. agreement)
Sonnen GmbH | Wildpoldsried, Germany
Transportation and Industrial Designer - Internship
BVB INNOVATE GmbH | Stuttgart, Germany
Start-up working on innovation projects, internship prize of the
“MakeYourCupcake” POLI.Hub contest
Exhibition Designer - Internship
Milestone Production s.r.l. | Milan, Italy
Transportation Designer - Internship
Collaboration with ByCode S.a.S. of Samuel Codegoni | Milan, Italy
POLI.Design Master Internship
WORK EXPERIENCE
Current
February 2018
October 2017
October 2014
December 2019
August 2019
June 2013
March 2012
January 2018
November 2017
September 2011
September 2008
April 2016
August 2015
October 2014
August 2014
May 2014
February 2014
February 2014
January 2014
June 2013
April 2013
LANGUAGES
EDUCATION
Italian
English
French
German
| Native Speaker
| C1
| Base
| Self-taught
MS in Design&Engineering | Polytechnic University of Milan
Professional Master in Transportation Design |
Polytechnic University of Milan - POLI.Design
BA in Industrial Product Design | Polytechnic University of Milan

3. io.I & io.II
Personal project
Handheld
vacuum cleaners
2020
1
Facts:
- “Io.I” has a minimal design, its structure takes
inspiration from Roidmi x20 geometrical
shape, with components on the same axis
- “Io.II” inspired by the Dyson current layout and
technical details; the center of gravity is
nearer to the handle
- For both versions charging docks and cleaning
accessories have been designed.
- Skills I have acquired during my most recent
work experiences
My job:
- Layout management, design, modeling &
rendering
- Interaction modalities and functional details
- Names: “io” means “I” and it refers to the design
centered on user
Autodesk
Alias
Luxion
Keyshot
personal
project
7

4. power button
and charging level
indicators
accessories
locking
system
rotating
brush
unlocking
system
air
intake
charging
socket and
internal
battery
unlocking
system
for tank
emptying
9

5. interface for
mode setting
air intakes
accessories
locking
system
charging
socket and
battery
power button
unlocking
system
for tank
emptying
rotating
brush
unlocking
system
eco
mode
min
mode
max
mode
10

7. e buggy
15
Concept
Sketching
Adobe
Photoshop
Autodesk
Alias
Luxion
Keyshot
2
Facts:
- Additional battery pack for electric vehicles
- Mobile fast charging point for emergencies
- Product/service provided by stations along the
highways
- Contests winning working prototype, as a project
start
- Animation and visuals, in collaboration with the
graphic artist Stefan Heller
My job:
- Exterior concept design, from sketches to digital
modeling, rendering, and presentation
- Planning of the 3 months initial design process
- Presentations to project’s contributors
eBuggy /
Nomadic Power
MYC prize internship project
Range extender for EVs
2014

9. 19
18

10. Concept
Sketching
Adobe
Photoshop
Luxion
Keyshot
Nomadic Power/Mobat
Consultancy project
Patent, prototype &
new ideas
2015 - 2016
21
Facts:
- The project receives EU Grant of EUR 2 Million
- Exterior design patented at the German Patents
Office
My job:
- Sketch level new project of an autonomous
range extender to charge EVs on highways
- Liaison with Skorpion Engineering Srl for the first
prototype realization
- Presentations to project’s contributors
- Consulting from remote for digital modeling and
engineering of Nomadic EV range extender

12. Concept
Sketching
Adobe
Photoshop
Autodesk
Alias
Luxion
Keyshot
Medical scrub sink
Consultancy project
Operating room
handwashing system
2017
DS
Solid Works
3
Facts:
- Organic and functional shapes that welcome the
user to scrubbing position
- Aluminum and solid surfaces utilized (Corian)
- Ophardt Hygiene Untouchable faucet, allows
the user to activate soap and water simply
by moving his/her hand around it
- Scheme with lights shows the timed steps of the
hand scrub process
- Uv lights improves the effectiveness of the scrub
process, together with towels and scrub
sponges
My job:
- Concept design, from sketches to digital
modeling and rendering
- Materials, components, and solutions selection
25

14. Unity
3D
Adobe
Illustrator
Autodesk
Alias
Luxion
Keyshot
DROP_Direct Resource
Of Positivity
Design university thesis project
The emotion machine
2017
DS
Solid Works
4
Facts:
- In Positive Technologies, AWE emotion
induction (wonder, astonishment,
amazement) is studied due to the effects it
has on people that experience it: satisfaction
with their lives, a better sensation of time, life,
and body, improved creative capabilities,
resistance against persuasion, protection
of the environment, social involvement,
reduction of their aggressive behaviors
- The study has been featured on Frontiers in
Psychology Scientific Journal
My job:
- Develop 4 scenarios that cause a controlled
induction of awe
- Concept design of a Virtual Reality apparatus,
taking innovative companies offices as
target: the user explores the 4 environments
from inside an immersive personal VR cinema
featured in
29

15. Forest
1) forest with high trees
2) freshet with a big waterfall
that flows in it
3) surprise and vastness, the
high waterfall can be suddently
seen at the end of the path
4) bird and waterfall sounds
Mountains
1) a large belvedere, from
which it was possible to
admire an
awe-enhancing view of
mountains
2) surprise and vastness, the
view of mountains can be
suddently admired at the end
of the path
3) sound of wind blowing
through the mountains peaks
et al. 2016; Chirico et al. 2017)(from Fig.5.4 to Fig.5.11).
The path have the purpose to conducts the player inside a
preset walk, ensuring that he/she wouldn’t get lost inside
the virtual environment, whereas if this happened this
would frustrate the tester (Santos et al., 2009), and would
undermine the final daze of finding the high waterfall
(Chirico et al. 2017).
The researchers chose to reproduce the typical sounds of
this kind of forest, as the chirping of some birds, along
with the wind flowing through the fronds of the trees;
also, the more the participants approached the waterfall,
the more they could hear the sound of water that falls on
the rocks below.
Figure 5.3: A Forest virtual environment view
Figure 5.27: User’s strarting point view (Mountains) Figure 5.28: User’s path view 1 (Mountains)
Earth view from Deep Space
1) reaching the earth at the
exosphere distance, and
observe it
2) vastness given by the point
of view on the small life on
earth, together with watching
something hard to see in life
3) any kind of noise has been
introduced in this scenario
Neutral Environment
1) elements are flat or low,
because the vastness hasn’t
been pursued
2) the circular path make the
tester feel in a defined place,
there isn’t anything surprising
3) any kind of noise has been
introduced in this scenario
Figure 5.55: User’s strarting point view (Neutral environment)

16. electronic control
unit’s
cooling system
projector’s case
automatic opening
system
air refreshing system

17. Master Degree in Design & Engineering
2014/2015
Design Studio Development 2
Professors Roberta Gorno, Alberto Villa, Paolo Nobili
Assistant Lecturers Francesca Randone
Group 4
Simone Paolo Bancora
Lorenzo Cordella
Gianluca Tamburini
ARTHESIO
Luxion
Keyshot
ARTHESIO
Design university project
Electric kettle
redesign
2015
DS
Solid Works
5
Facts:
- Goal is the efficiency in the tea preparation
process
- The infusion cage is inserted in a co-molded
tilting system made of PC-ABS and TPE-S
and that allows putting the cage both in an
infusing and in a not infusing position
- The whole lid is openable with a bayonet system
- Project developed with colleagues Simone
Bancora and Gianluca Tamburini
My job:
- Part of reverse modeling of a Koenig kettle
original parts
- New initial idea of how the infusion cage works
- Part of modeling of the redesigned kettle
- Graphics and visuals
Adobe
Illustrator
35

18. 1 2 3 4 5 6
7 8 9 10

19. colosSound
Personal fast project
Standalone
Bluetooth speaker
2019
6
Facts:
- Inspired by design solutions applicable to quality
audio products, like B&O
- Dimensions would be around H 100cm x B
35cm x 25cm
- Aluminum case, enclosed in a beechwood shell
- Interface and CPU on the top, to manage
volume, EQ, battery level, Bluetooth
connection, and pairing
- The underneath subwoofer efficiency is
supported by the space between the
speaker, the wooden support, and the floor
My job:
- Layout management, design, modeling &
rendering
- Interaction modalities and functional details
Autodesk
Alias
Luxion
Keyshot
personal
project
39

20. 41
40

21. other
recent projects
and some
hand sketches
Autodesk
Alias
Luxion
Keyshot
DS
Solid Works
Autodesk
Inventor
Arduino &
Rapid Prototyping
7
Concept Sketching
43

23. some
Transportation Design
Professional Master
projects
Photoshop
rendering
Autodesk
Alias
Luxion
Keyshot
8
Concept
Sketching

25. © 2021 Lorenzo Cordella All Rights Reserved / I give my consent to the treatment of my personal data according to D.lsg 196/2003
Thank
you
for
your
time
Some of my projects are not in this portfolio due to confidentiality, but please feel free
to ask me any questions you may have as I can be reached at lorenzocordella@
yahoo.it or (+39) 333 911 8511. I appreciate you taking the time to review my
qualifications.