Slides used for an hangout within the #eTourismMOOC: www.eTourismMOOC.ch

1. prof. Lorenzo Cantoni
USI – Università della Svizzera italiana (Lugano, Switzerland)
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites
IFITT – International Federation for Information Technologies and Travel & Tourism
lorenzo.cantoni@usi.ch ¦ @lorenzocantoni
eTourism: present & futures

2. A MAP…

3. … & HOW I WILL NAVIGATE IT
Context(s)
Some Main trends
One or two challenge(s) / emerging issue(s)

4. LAYER 1: INDIVIDUAL
Always on & mobile access
Decision making ¦ Cross-channels UX ¦ LBS ¦ UGCs
ICTs to support & enrich, or to destroy the vacation experience?

5. LAYER 2: GROUP/SOCIAL
Digital Social Media & Networks
Online Reputation ¦ Sharing economy (?)
Online collaborative group activities

6. LAYER 3: CORP./ENTERPRISE
New Industrial Revolution
Maturity when it comes to eTourism ¦ Decision support systems ¦ Listen!
Hi tech & Hi touch

7. LAYER 4: NETWORK/INDUSTRY
New market players/configurations
Big data analytics ¦ DMO ¦ Dis- vs. Re-intermediation ¦ Education!
New markets

8. LAYER 5: GOVERNMENT/POLICY
From «Techology in Gov» to «Policy-Driven Electronic Governance»
Smart cities/regions ¦ Open Government Data ¦ eVisa
Reaching the ideal/sustainable carrying capacity

9. SUMMARY
ICTs to support & enrich, or to destroy the vacation experience?
Online collaborative group activities
Hi tech & Hi touch
New markets
Reaching the ideal/sustainable carrying capacity

10. prof. Lorenzo Cantoni
USI – Università della Svizzera italiana (Lugano, Switzerland)
UNESCO chair in ICT to develop and promote sustainable tourism in World Heritage Sites
IFITT – International Federation for Information Technologies and Travel & Tourism
lorenzo.cantoni@usi.ch ¦ @lorenzocantoni
eTourism: present & futures