A lightweight artefact to keep all you product community aligned and on board. My experience in agile product management and how I used a simple presentation to spread alignment and agreement. Download and create your own Product Journal bit.ly/prodjournal

1. Product Journal: keep everyone on board!
Lorenzo Cassulo
Product Owner
@lorenzocassulo

2. A few things about me
Hi, I’m Lorenzo
I’m a Product Owner
2@lorenzocassulo

3. What a product owner does?
3@lorenzocassulo

4. My product experience
4@lorenzocassulo

5. Expectation
5@lorenzocassulo

6. Expectation
6@lorenzocassulo

7. Reality
7@lorenzocassulo

8. Reality
8@lorenzocassulo

9. SO WHAT?
9

10. 10
Share the vision

11. 11
The three pillars of the product vision

12. Our tools
12
Powerful questions
@lorenzocassulo

13. Refrigerators & Radiators
13

14. Keep information alive
14
PRODUCT JOURNAL

15. 15@lorenzocassulo
http://bit.ly/prodjournal

16. WHAT WE SHOULD SHARE?
16

17. 17
Why we build the product?
@lorenzocassulo MUST HAVE
WHY?
WHY?
WHY?
WHY?
WHY?

18. 18
Can we explain it in 30 sec?
@lorenzocassulo MUST HAVE
ELEVATOR PITCH

19. 19
What our customer will do?
@lorenzocassulo
CUSTOMER JOURNEY
MUST HAVE

20. 20
How much are we losing?
@lorenzocassulo
COST OF DELAY

21. 21
Who are our neighbours?
@lorenzocassulo
STAKEHOLDERS

22. 22
How we will build the solution?
@lorenzocassulo
THE SOLUTION

23. 23
What we will NOT build?
@lorenzocassulo
NOT TO DO LIST

24. 24
What the News would say about your product?
@lorenzocassulo
IMPACT

25. 25
How long will it take?
@lorenzocassulo
RELEASE PLAN

26. KEY TAKEAWAYS
26

27. 27
Questions are
a powerful tool
@lorenzocassulo

28. 28
Discussions allow
you to keep
everyone on board
@lorenzocassulo

29. 29
Building products is
a never ending
process of discovery
and learning
@lorenzocassulo

30. 30
To keep the process
alive and healthy you
need tools to
generate discussions
and spread alignment

31. 31

32. MORE INFO & HELPS
32

33. PRODUCT JOURNAL TEMPLATE
http://bit.ly/prodjournal
LIFT OFF
• Lift-Off - Diana Larsen https://pragprog.com/book/liftoff/liftoff-second-edition
• https://www.infoq.com/interviews/larsen-agile-fluency
INCEPTION DECK
• Agile Samurai - Jonathan Rasmusson https://pragprog.com/titles/jtrap/the-agile-
samurai
• Inception deck: https://agilewarrior.wordpress.com/2010/11/06/the-agile-inception-
deck/
33
Books & Links
@lorenzocassulo

34. THANKS!
Let’s keep in touch!
lorenzocassulo
34