Presentation on Bridging the Digital Divide for Macy's Systems and Technology.

1. Bridging the Digital Divide Digital Native Digital Immigrant ®Evolution of Business Community & Communication

3. 1 WHAT IS THE DIGITAL DIVIDE ANYWAY DIGITAL NATIVES & IMMIGRANTS FIRST STEPS TOWARD BRIGDING THE DIVIDE - YOU FIRST STEPS TOWARD BRIGDING THE DIVIDE - MST Lunch, Learn then Link 2 3 4 The Digital Divide - ®Evolution of Business Community & Communication

4. To Quote A Media Mogul… The Digital Divide - ®Evolution of Business Community & Communication

5. So What’s All This “ Digital Divide” Fuss About? The Digital Divide - ®Evolution of Business Community & Communication Click Here to Find Out and Come Back for More After Viewing the Video

7. Are You an Immigrant or Native The Digital Divide - ®Evolution of Business Community & Communication

9. R U a Digital Immigrant? Well…Get Over It! The Digital Divide - ®Evolution of Business Community & Communication

10. Get Your Digital Green Card with Social Media Recent Headlines Social media has overtaken Porn as the #1 web activity # of Social Networkers More Than Doubles Yearly Social Networking More Popular Than Email Facebook accounts for 20+% of time spent on the web Social Media and the Web Helped Avatar Make $1 Billion 1 2 3 4 5

11. The Digital Divide - ®Evolution of Business Community & Communication Ok, I Get It - Social Media is Important. So Where Do I Start?

12. Getting Your Digital Green Card The Digital Divide - ®Evolution of Business Community & Communication First - determine your Objectives Second - consider available resources (will change over time) Third - Engage! Warning: Avoid Paralysis thru Analysis

17. Memories…. (busy rearranging the deck chairs on the Titanic) Above all dominated a few years ago. Prepare for whatever will dominate two years from now The Digital Divide - ®Evolution of Business Community & Communication

18. Back to the Future The Digital Divide - ®Evolution of Business Community & Communication

19. Back to the Future The Digital Divide - ®Evolution of Business Community & Communication Use this QR Code to Connect with me on LinkedIn

20. Back to the Future The Digital Divide - ®Evolution of Business Community & Communication Use this QR Code to Add My Contact Info to Your Smartphone

21. About the Presenter Loren King Shields 15+ years achieving business growth thru Digital Solutions linkedin.com/in/lorenkingshields facebook.com/lorenkingshields twitter.com/lorenkingshield (no s) foursquare.com/user/lorenkingshield (no s) youtube.com/user/lorenkingshields The Digital Divide - ®Evolution of Business Community & Communication

22. Bridging the Digital Divide Presented by: Loren King Shields