The Sleep Number Story
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This document provides an overview of Sleep Number Corporation, including its history, product portfolio, supply chain network, and strategy for digital transformation. The key points are: 1) Sleep Number is a $1.5 billion company that sells adjustable mattresses, beds, and other sleep products through 600 retail stores and online. 2) It is transforming its supply chain from a made-to-order model to made-to-stock to reduce wait times and increase fulfillment speed through a network of warehouses and regional distribution centers. 3) The company is building a digital supply chain platform called INVision Trax to increase visibility across its operations and provide real-time tracking of inventory and deliveries. This aims
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The Sleep Number Story
- 1. AGENDA - Sleep Number: History of innovations and technology to drive growth - Sleep Number supply chain transformation: What and why - Role of technology in supply chain visibility
- 2. PRODUCT PORTFOLIO Mattresses SleepIQÂŽ technology Adjustable bases Pillows Bedding Furniture
- 3. HQ in Minneapolis Technology Center in San Jose 2 Manufacturing Sites 12 Warehousing / Assembly locations $1.5 Bn Sales 6300 Employees ~600 Stores in 50 States
- 6. 12 MILLION LIVES IMPROVED
- 7. BUSINESS MODEL ⢠Control of our brand ⢠Cohesive online and in-store experience ⢠Highly productive stores EXCLUSIVE DISTRIBUTION ⢠Smart responsive technology ⢠Individualized and effortless comfort ⢠Differentiated benefits of proven quality sleep PROPRIETARY SLEEP INNOVATIONS ⢠Direct-to-consumer/vertically integrated ⢠Daily brand engagement through SleepIQŽ technology ⢠Loyal brand advocates; referral and repeat > 45% of sales LIFELONG CUSTOMER RELATIONSHIPS
- 8. SLEEP NUMBER HISTORY: 101 8 20202005 2015 ERP Implementation 1987 Putting Better Sleep within reach 2000 Began Offering Home Delivery First Assembly DC Opened 2012 400 Retail Stores 2014 Seamlessly measuring your sleep with SleepIQ⢠2017 360 Smart Bedâ˘: The Bed Reborn 2010 Hot or Cold? Dual Temp launch 1992 First Retail Store ~600 Retail Stores
- 10. CENTRALIZED ERP REQUIRED FOR FUTURE GROWTH AND CONTINUED LEVERAGE OF VERTICAL MODEL. 10 CORE ERP
- 11. SUPPLY CHAIN NETWORK >350K ASSEMBLIES (IN-HOME) 15 HUBS (WAREHOUSING) 30% >120 SPOKES (CROSS DOCKS) 70% NETWORK - 2017
- 12. MADE TO ORDER FULFILLMENT & STOCKING No Demand Sense Long Customer Wait
- 13. SUPPLY CHAIN VISIBILITY BUILDINGTECHNOLOGY PLATFORM TO INCREASE TRANSPARENCY OF ORDERS, RESOURCES AND INVENTORY ACROSS ENTIRE NETWORK AS S E MBLY DC DE LI V E RYTRANS P O RTATI O N DELIVERY DC HD
- 14. COMPLETE BRAND EXPERIENCE SUPERIOR FULFILLMENT AND DELIVERY CUSTOMER EXPERIENCE INNOVATIVE PRODUCT PREMIUM RETAIL EXPERIENCE
- 15. MADE TO STOCK RETAIL FLOW⢠FULFILLMENT & STOCKING EVOLUTION Forecast Based, â stock Flexible Customer Scheduling Demand based pull Flexible Customer Scheduling Pre-Assembled Mattress
- 16. CREATING RETAIL FLOW⢠MADE TO ORDER IN 5 DAYS Best in class for consumer durable STORE HOME EFFORTLESS CUSTOMER EXPERIENCE Factory/ Supplier Warehouse/ Assembly
- 17. NETWORK EVOLUTION 2017 70% 15 Hubs (Warehousing) >120 Spokes (Cross Docks) >350k Assemblies (In-home) 30% NETWORK ~80% ~6 Factory/Regional DCs (Assembly) All beds delivered fully assembled 30-40 Delivery DCs (Direct Transfers) ~70-100 Spokes (Cross Docks) ~20% Path Forward
- 18. OUR LEAN GUIDING PRINCIPLES CREATE CUSTOMER VALUE CREATE PROCESS FLOW PARTNER WITH SUPPLIERS LEVERAGE PERSPECTIVES OF OUR TEAM MEMBERS CREATE SIMPLE STANDARD PROCESSES FOR CONTINUOUS IMPROVEMENT
- 19. SYSTEMS OF EXPERIENCE SYSTEMS OF ENGAGEMENT COMMON DATA CORE ERP DIGITIZATION Layered system approach creates flexibility at the customer, stability at the core.
- 20. DIGITAL SUPPLY CHAIN: TRANSPARENCY Focused on developing visibility, customer experience, and leveraging existing capabilities U N I F I C AT I O N O F E X I S T I N G D A T A Theia Platform Existing SN Data - Inventory management - Write-offs - Controllership Automated Alerts - Direct to field and user - Support overhead â - Sustainable impacts - Leverage capabilities in other areas Partner Data - All Home delivery providers - Transportation Carriers - All return inventory monitored S I N G L E S O U R C EC R E A T I O N O F N E W D A T A INVision Trax⢠App - Mobile Scanning - Data Points â - SN-centric scans - Single source (active) - Quality & consistency - Leverage by customer support teams Serialization - Unique box tracking - Compliance risk â - Quality tracking â Automated Visibility (IoT) - Experimentation - Passive end-to-end visibility - Centralized monitoring - Decentralized monitoring - Full customer engagement
- 21. OUTCOMES IMPROVED INVENTORY PERFORMANCE IMPROVED RELIABILITY STRUCTURAL LOWER COST ENHANCED CUSTOMER EXPERIENCE
Hinweis der Redaktion
- 2 min - Rossa
- Mattresses â We offer a range of mattresses, all with adjustable firmness: The Classic Series provides adjustability on each side of the bed featuring regular and plush style mattresses. The Performance Series balances softness and pressure-relieving support. The Memory Foam Series offers breathable, contouring memory foam with Sleep Number adjustability. The Innovation Series provides individualized comfort and temperature-balancing innovation. The SleepIQ Kids⢠bed features our core adjustability and SleepIQ technology for the childrenâs mattress market and is the only bed that adjusts with children as they grow. The it⢠bed by Sleep Number adjusts on each side, communicates how well each person slept and connects with health apps and sleep environment devices. Together, these technologies identify variables that impact sleep quality and gives people insights to optimize their sleep. Sleep Number 360⢠smart bed, which is powered by SleepIQÂŽ technology, intuitively senses and automatically adjusts comfort to keep both partners sleeping soundly all night, automatically detects snoring and adjusts, warms the foot of the bed with Rapid Sleep Onset⢠technology and offers a smart alarm feature to awaken the user at the optimal moment. SleepIQÂŽ technology proves that people adjusting their Sleep Number setting are 58% more likely to have improved sleep quality Bases â Our Flexfit⢠adjustable bases give consumers the ability to raise and lower the head and foot of their beds to relieve pressure, help reduce snoring and provide comfort and relaxation for reading or watching TV. Pillows â Our selection of pillows improves comfort and support with the proper firmness, fill and fit to improve each personâs sleep experience. Bedding â From temperature balancing to allergy relief, our bedding also helps people know better sleep.
- Rossa â 30 Sec
- Time: 4 min - Rossa We are sleep number. We are a mission driven company. We are innovative across product, process, technology. We are pioneers in wellness driven from quality sleep. We are a startup minded company. We are customer centric and Innovation at our core.
- Rossa â 30 Sec
- 3 min - Rossa Company overview
- 5 min â brine Found a place in the market for individualized sleep experiences â the original bed in the box Started customer direct â late night infomercials. Are you up due to back pain? We have the product for you! Retail presence begins Retail professionals began installing on days off. Enter era of HD Product offerings grow and complexity ebbs and flows. Core remains the same. Individualized sleep. (sofa bed, message chairs, dual temp, bedding) Retail grows to be core competency First smart bed X12 with Sleep IQ and voice control enters mix â âprobably the best bed in the worldâ ERP required for structure and growth â 360 smart bed is introduced THE BED REBORN. TOP TO BOTTOM. Increased offering and integration added complexity. Network evolution and ADC Store growth continues in all 50 states â will near 600 stores
- 4 min â rossa Recent History: 360 product â THE BED REBORN â complete replatform Designed for simplification and SKU rationalization Assembled design Integration of FlexFit and foundation into the bed SleepIQ advancements and integration with other smart/connected life partnerships
- 3 min â brine Recent history: Previous 3 years extremely positive and strong ESSENTIAL FOR US TO ADVANCE OUR END TO END OPERATIONS Difficulty in every task â could not ship a box. $84M in lost rev in Q4 attributed to S/C Culture to drive and get back up Small wins, builds confidence/favor with org Business strategy needed us to have ERP as a core competency
- 3 min â rossa Hub and spoke network Designed with less stores and more concentrated demand Store growth and expansion into further markets flipped from 70% hub and 30% spoke to inverse HD penetration also changed from 40% HD to 95% with 360 No assembly
- Inventory and fulfillment MTO, but pushed based on sales, not on delivery to customer â Schedule post MFG â poor CX MTS, tons of inventory â POS schedule â positive CX MTO (Late Point), pulled by delivery â POS schedule â Positive CX
- 2 min â brine Advanced with ERP to get to enhanced visibility and integration with CRM for shipping status Gap from order shipped through the rest of the delivery process and backwards processing
- 2 min â brine Core competency of award wining store experience Core competency of smart bed that tells you your heart rate and monitors breath rate Our logistics network was not delivering the excellence we strive for as a brand, We did not provide transparancey and visibility, we were spending too much time in the home, and have swelled inventory. We needed to change the game.
- Inventory and fulfillment MTO, but pushed based on sales, not on delivery to customer â Schedule post MFG â poor CX MTS, tons of inventory â POS schedule â positive CX MTO (Late Point), pulled by delivery â POS schedule â Positive CX
- 3 min â rossa Setup a structure and supply chain to be best in class Sense actual demand and activate supply chain based on actual demand Keep our resources available for what and when product is needed while reducing waste
- 4 min â rossa Segway setup: not just operating within the building but having transparency and visibility throughout ADJUST ANIMATIONS
- 2 min â rossa Established a supply chain mantra and true north focus Leads to end to end stability and simplified goal statements for all advancements to be prioritized
- 2 min â brine Leverage the core and keep it steady and governed while allowing data to be utilized for engagement and experience to be nimble and adaptable to changing customer needs Give examples as we go up from core CORE: transactional data Common data: sychrnonized data, connection operational data like shipment, tracking, technician, MAKE IT REAL
- 4 min â brine Taking the wheel of IT to the supply chain application Customer, product model and Network evolution necessitated digital innovation Road map that builds on unified data, data creation and end state of automation INVision Trax app = our needs are more unique due to the bi-directional and owned white glove experience. This drove us to Bespoke app needs. Ongoing journey with a âpay as you goâ way to start with internal capabilities that mature into leapfrog advancements to customer experience
- 1 min â rossa Bring it home!