Alexandre Papillaud, Marketing Director, Global Demand Center at Intel Security presents at Modern Marketing Experience 2016 on how he is using the LookBookHQ content marketing automation platform to work and delivering more content per click – On average 2.5x - and accelerating the path to purchase, posting an MQL to Opportunity straight conversion rate above 15% in just 2 months.

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Modern Marketing Experience
2016
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Is Nurturing Still A Good Thing?
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 Establish Contact Immediately
 Maintain Consistent Communication
 Maintain or Increase Engagement
 Identify customer interests and desires
 Gather additional contact information
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How To Do It Properly?
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Nurture Flow 1.0
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Simple Solution To Complex Problem
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Nurture Flow 2.0
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Endless List of Benefits
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Assets
• Tracking of Asset performance
• Integrate 3rd Party content without diverting your traffic
• Access to all Assets at once
Emails
• Reduce volume of emails sent
• Easier development and quicker rollout
Eloqua Integration
• Cloud Connector
• Custom Object Integration
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