Online Promotion's Future: 2010. 7. 3. 강의한 온라인 프로모션의 미래에 관한 키노트입니다. 자료중 일부는Socialmedia8의 The Barack Obama Campaign을 인용하였습니다

1. Online Promotion’s Future
2010. 7.

5. Online Promotion

8. 1. Banner AD

9. Banners
Promotion

10. Banner: Portal
!
?

11. Banner: Website

12. Banner: Google adsense
PPC
(Pay per Click)

13. Banners
:

14. 2. Event Promotion

15. Events

16. Events
=

17. Events
Survey
UCC
Blog
Reply

18. Events
Event Trend Blog

19. Events
Output
‘ ’

20. But,
Online is Changing

21. People don’t trust
Online AD

26. How can I become one of them?

27. Interact and Listen? Yes I can!
Marketer
“The Trialogue”
Consumers

29. Surprise!
22%
78%

30. Social Media
is New Online Promotion Platform

31. What is Social Media?

32. Social Media
, , ,

35. People trust Their Peer

36. They always Connected

37. Buzz!
Contents

38. Social Media Promotion
Trust Experience
Marketing Marketing
Buzz
Marketing

39. Experience Marketing

40. Experience Marketing

41. Experience Marketing

42. Trust Marketing
Social Engaging

43. Trust Marketing

44. Twitter :
1. ( )
2. ( ) ...
( )...
3.

45. BBQ : @kogibbq
,

46. : @DELLoutlet
,
100

48. Buzz Marketing
News Value
‘ ’
Contents !

49. ?

50. !

51. Contents Marketing Case: Heineken

52. Contents Marketing Case: vtm

53. Buzz!
Contents
!

54. Summary
Trust Marketing is Twitter Marketing
Experience Marketing is Blog Marketing
Buzz Marketing is Contents Marketing

55. “‘ ’ ‘ ’,
‘
’ ...
...
.
‘ 3.0‘ ”

56. !