2. Production Made by EA Sports Made by using motion capture suits PS3/Xbox Funded by EA Sports
3. Marketing Target audience is teenagers Used real footballers who are idolized by the target audience to promote it. Behind the scene footage shown
4. Distribution . One method of buying the product is online from different websites e.gplay.com . It can also be bought in all games shops. . Prices start at £39.99 . Kits , balls and stadiums can all be downloaded .
5. Consumption This is a multiplayer game and can have up to eleven players playing it at anyone time. This game can also be played online in either an online league or just friendly matches. You can create a team and compete online.