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STUDYING MUSIC VIDEO
WHAT IS A MUSIC VIDEO?

• anything you want?
• does have specific conventions
• lasts the length of the song (but sometimes...
a distinctive art form which can allow really
     interesting creative opportunities
OUTLINE OF THE SESSION

• Pre-history of music video: origins, ‘soundies’
  and ‘scopitones’
• Promos of the 60s and 70s
•...
EARLY HISTORY


• Music and moving images have long gone
  together
• 1920s and 1930s experimental film
• The musical as a ...
EXPERIMENTAL FILM




             1935
EXPERIMENTAL FILM




             1935
ABSTRACT INFLUENCE
ABSTRACT INFLUENCE
ABSTRACT INFLUENCE




             2004!
THE “SOUNDIES”




             1945
THE “SOUNDIES”
THE “SOUNDIES”
THE “SOUNDIES”
SCOPITONES



• French version of video jukebox
• Popular in early 60s
• Model for the music promo
SCOPITONE
SCOPITONES on DVD
SCOPITONE




            1963
SCOPITONE
SCOPITONE
1960s PROMOS



• ‘Hard Day’s Night’ and other ‘rock’ films
• Lots of artists made little films
• Many drug-influenced
The BEATLES




              1964
BOB DYLAN




            1965
The BEATLES




              1966
1970s PROMOS



• Top Of The Pops started to use them
• Substitute when band on tour
• Still very experimental
DAVID BOWIE




              1972
DAVID BOWIE
DAVID BOWIE
DAVID BOWIE
QUEEN




        1975
QUEEN




        1975
BEGINNINGS OF MTV


• Artists began to take need for promo for every
  release seriously
• Changes in technology and gap i...
MADNESS




          1982
MADNESS




          1982
MADONNA




          1986
MADONNA
MADONNA
MADONNA
MADONNA
MADONNA
MULTI-CHANNEL MUSIC TV


• Growth of genre-based channels
• Black music at last broke into the market
• Other companies se...
METHODS OF ANALYSIS

   Goodwin’s six points:
      •   Genre characteristics
      •   Visuals/Lyrics
      •   Visuals/M...
50 CENT




          2005
50 CENT




          2005
50 CENT
50 CENT
50 CENT
50 CENT
50 CENT
50 CENT
50 CENT
METHODS OF ANALYSIS

   Goodwin’s six points:
      •   Genre characteristics
      •   Visuals/Lyrics
      •   Visuals/M...
PRACTICE PITCH
           Listen to the song
                   and
come up with some initial ideas for a video.
PRACTICE PITCH
           Listen to the song
                   and
come up with some initial ideas for a video.
PRACTICE PITCH
PRACTICE PITCH
CONTROVERSY


• Sex
• Violence
• Drugs
• Bad Driving!
THE CARDIGANS




           1998
THE CARDIGANS




           1998
THE PROCESS
• Commissioning editor
• Production companies/directors
• Treatments/pitches
• Budgets
• Where the money goes
...
OTHER FORMS OF DISTRIBUTION
DVD RELEASE
ONLINE MUSIC VIDEO




              Video-C
ONLINE MUSIC VIDEO




              ninjatune
ONLINE MUSIC VIDEO




               YouTube
MySpace
STUDYING MUSIC VIDEO
The History Of Music Video
The History Of Music Video
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The History Of Music Video

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Studying Music Video - The History of The Music Video

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The History Of Music Video

  1. 1. STUDYING MUSIC VIDEO
  2. 2. WHAT IS A MUSIC VIDEO? • anything you want? • does have specific conventions • lasts the length of the song (but sometimes longer) • features the artist (but not always) • can tell a story (but doesn’t have to) • needs to be visually memorable and worth repeat viewings
  3. 3. a distinctive art form which can allow really interesting creative opportunities
  4. 4. OUTLINE OF THE SESSION • Pre-history of music video: origins, ‘soundies’ and ‘scopitones’ • Promos of the 60s and 70s • The rise of MTV • How to analyse a music video • Pitch for your own video • Controversial videos • New media and other forms of distribution
  5. 5. EARLY HISTORY • Music and moving images have long gone together • 1920s and 1930s experimental film • The musical as a film genre • The ‘soundies’- early US jukebox
  6. 6. EXPERIMENTAL FILM 1935
  7. 7. EXPERIMENTAL FILM 1935
  8. 8. ABSTRACT INFLUENCE
  9. 9. ABSTRACT INFLUENCE
  10. 10. ABSTRACT INFLUENCE 2004!
  11. 11. THE “SOUNDIES” 1945
  12. 12. THE “SOUNDIES”
  13. 13. THE “SOUNDIES”
  14. 14. THE “SOUNDIES”
  15. 15. SCOPITONES • French version of video jukebox • Popular in early 60s • Model for the music promo
  16. 16. SCOPITONE
  17. 17. SCOPITONES on DVD
  18. 18. SCOPITONE 1963
  19. 19. SCOPITONE
  20. 20. SCOPITONE
  21. 21. 1960s PROMOS • ‘Hard Day’s Night’ and other ‘rock’ films • Lots of artists made little films • Many drug-influenced
  22. 22. The BEATLES 1964
  23. 23. BOB DYLAN 1965
  24. 24. The BEATLES 1966
  25. 25. 1970s PROMOS • Top Of The Pops started to use them • Substitute when band on tour • Still very experimental
  26. 26. DAVID BOWIE 1972
  27. 27. DAVID BOWIE
  28. 28. DAVID BOWIE
  29. 29. DAVID BOWIE
  30. 30. QUEEN 1975
  31. 31. QUEEN 1975
  32. 32. BEGINNINGS OF MTV • Artists began to take need for promo for every release seriously • Changes in technology and gap in the cable market • Boom in promos in the early 80s
  33. 33. MADNESS 1982
  34. 34. MADNESS 1982
  35. 35. MADONNA 1986
  36. 36. MADONNA
  37. 37. MADONNA
  38. 38. MADONNA
  39. 39. MADONNA
  40. 40. MADONNA
  41. 41. MULTI-CHANNEL MUSIC TV • Growth of genre-based channels • Black music at last broke into the market • Other companies set up channels as spin-offs from other products • e.g. EMAP: Smash hits, Q etc
  42. 42. METHODS OF ANALYSIS Goodwin’s six points: • Genre characteristics • Visuals/Lyrics • Visuals/Music • Need to sell artist • Intertextuality • Voyeurism
  43. 43. 50 CENT 2005
  44. 44. 50 CENT 2005
  45. 45. 50 CENT
  46. 46. 50 CENT
  47. 47. 50 CENT
  48. 48. 50 CENT
  49. 49. 50 CENT
  50. 50. 50 CENT
  51. 51. 50 CENT
  52. 52. METHODS OF ANALYSIS Goodwin’s six points: • Genre characteristics • Visuals/Lyrics • Visuals/Music • Need to sell artist • Intertextuality • Voyeurism
  53. 53. PRACTICE PITCH Listen to the song and come up with some initial ideas for a video.
  54. 54. PRACTICE PITCH Listen to the song and come up with some initial ideas for a video.
  55. 55. PRACTICE PITCH
  56. 56. PRACTICE PITCH
  57. 57. CONTROVERSY • Sex • Violence • Drugs • Bad Driving!
  58. 58. THE CARDIGANS 1998
  59. 59. THE CARDIGANS 1998
  60. 60. THE PROCESS • Commissioning editor • Production companies/directors • Treatments/pitches • Budgets • Where the money goes • Pre-production and personnel involved • The shoot • The edit • Post-production work and delivery
  61. 61. OTHER FORMS OF DISTRIBUTION
  62. 62. DVD RELEASE
  63. 63. ONLINE MUSIC VIDEO Video-C
  64. 64. ONLINE MUSIC VIDEO ninjatune
  65. 65. ONLINE MUSIC VIDEO YouTube
  66. 66. MySpace
  67. 67. STUDYING MUSIC VIDEO

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