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Magento Overview How to Start a MagentoBusiness                                                                                 Ngo Van Trung                                                                                         OSS Founder & CEO                                                                                           Trungnv@oss.com.vn
Agenda ,[object Object]
Architecture Overview
Introductory Features and Functionality Demonstration
How to Start a Magento Business?,[object Object]
115+ employees (and continuing to grow)
Headquarters: Los Angeles, CA
Increasing Revenues and Profitable Every YearPlatform ,[object Object]
Translated into 60+ languages with strong world-wide traction
Named in 2009 Forrester Wave™ of B2C eCommerce Platforms
Named in Forrester’s  2010  Market Overview: Global eCommerce Solutions Report“Magento is the world’s fastest growing eCommerce platform.”
Vizio
Fox
Flexibility with Enterprise Support and Functionality
Architecture ,[object Object]
Architecture Maintains Upgradeability with Customizations
Core
Local
Community
 Complete Flexibility on Design Look and Feel
MVC Architecture
 Core API opens platform for integration
Supports both SOAP and XML RPC protocols
Catalog
Customer
Order,[object Object]
Structural and Content Blocks

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Magento overview and how sell Magento extensions

Hinweis der Redaktion

  1. Nhưcácbạnđã biết, Magento là một platform tươngđốimớichothươngmạiđiệntử. Nhưngtínhđếnbâygiờ thì đã có hơn 60,000 store đượcxâydựngtừ Magentovà cộngđồngMagentođã lênđến 400,000 user.Có 3 phiênbảnMagento: community, professional, enterprise
  2. Magento Case Studies:www.magentocommerce.com/casestudiesMagento Customer Success Stories:www.magentocommerce.com/showcaseMagento Customer Interviews:www.magentocommerce.com/media/interviewsBrands on Magento:www.magentocommerce.com/brands_on_magentoMagento Blog Section for Magento Customers:www.magentocommerce.com/blog/category/magento-spotting
  3. #1 lcd TV Company in USHIGH traffic site (Heavy advertising throughout 2009-2010 American football season)*196 employees total (includes 76 South Dakota and 3 international)otal revenue exceeds 2 Billion Dollars
  4. http://www.foxconnect.com
  5. Commercial open source model, with two editionsEnterprise Edition provides the flexibility and data ownership provided by open source, with the support, guarantees and feature-set required for Enterprise merchantsFlexible, Feature-Rich, On-Premise eCommerce PlatformsCommunity Edition – Free Open SourceEnterprise Edition – Commercial Open SourceEnterprise EditionSame Core as Community EditionUnique features that drive online revenue for merchantsDefined & Predictable roadmapSLA Based SupportWarranty & Indemnification
  6. Commercial open source model, with two editionsEnterprise Edition provides the flexibility and data ownership provided by open source, with the support, guarantees and featurEnterprise EditionSame Core as Community EditionUnique features that drive online revenue for merchantsDefined & Predictable roadmapSLA Based SupportWarranty & Indemnificatione-set required for Enterprise merchants
  7. Zend framework provides stable, Object Oriented Programming basis for MagentoArchitecture enables customization WHILE maintaining upgradeability to future versionsMVC Architecture provides full, 100% flexibility for frontend site design through separation of presentation layer from business logic layerAPI opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
  8. API opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
  9. Features to increase traffic, increase conversions and grow business
  10. Manage multiple stores from one Magento instance for a variety of business needsWith Enterprise Edition, ability to restrict admin users to only one store (in addition to creating modular roles (e.g. content management, customer service, management role with ability to view reports, etc.)
  11. Attract new customers with SEF platformSEF urls, autogenerated sitemap for search engines, autogenerated sitemap for on-site displayURL rewrites and management of meta information for full control
  12. Powerful promotion tools using rule-based system (catalog and shopping cart price rules)EE provides ability to create dynamic customer segments and to personalize content and promotions based on segments for a tailored site experienceCreate marketing campaign landing pages with no technical knowledge necessaryRun A/B and multi-variate testsRule based assocation of products for related, up-sells and cross-sells
  13. Zend framework provides stable, Object Oriented Programming basis for MagentoArchitecture enables customization WHILE maintaining upgradeability to future versionsMVC Architecture provides full, 100% flexibility for frontend site design through separation of presentation layer from business logic layerAPI opens the catalog, customer and order modules for real-time integration via web services.Two protocols supportedHas been utilized for integration to SAP, MS Dynamics GP and NAV, legacy as/400 systems, Mail Order Manager, CRM systems and more
  14. Easy- too much files EAV database model Ecommerce business
  15. client requirement Idea Customer Service
  16. - The only Magento partner in Vietnam.