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The Advantage
of Difficult



Being Unique in a Comfortable World
Lorenzo Paoli
You have surely heard about this
motivational motto:

“A journey of a thousand miles starts
with a single step.”




True....
But useless. 
We like it because it tells us: just start, the
biggest challenge is behind you.
I know: changing is difficult and
making that first step means
getting out of your comfort zone. 	
  
But, actually, first steps are all
around us.
•  The diet we start every three months…
which always fails in front of that ...
The first step is a good start. But
it’s easy.
The important step is the last one.
Actually, the most important is the step...
Do you know when most people 
quit during a marathon?






Not at the beginning,
they are still rested. Not
at the 25th m...
Each of us has a Big Goal. 
A life project. 
Our own battle.




And each one of us has his/her own
20th mile. 
How will y...
The problem is, we are not used to
designing Big Goals.
They design them for us and they always
have a very dangerous adje...
61
h9p://www.dailymail.co.uk/health/ar?cle-­‐2117445/Women-­‐tried-­‐61-­‐diets-­‐age-­‐45-­‐constant-­‐ba9le-­‐stay-­‐sli...
Do you know why they fail? Look
carefully. 







Diet fails because a goal is
attached to the worst
adjective there is f...
Everyone knows the most effective diet.

Eat healthy, not much fat and
sugar.
Do sport three times a week. 
No alcohol. 

...
Often we are not looking for a goal,
but a Shortcut. 
It never works. And we are not the
only ones. 


Because EVERYBODY c...
H



Have you ever noticed that if there is an escalator next
to the stairs, the escalator is full while the stairs are
em...
Shortcuts are easy = without effort.
We like them. But they lead
nowhere.
An athlete does not look for shortcuts
before a competition. On the contrary:
she knows that the more she trains, the
bett...
Image	
  courtesy	
  of:	
  Naypong–	
  freedigitalphotos.net	
  

Soccer is like a Big Goal.
It’s simple. 

1. There’s a ...
Many dream of becoming writers. 
It’s a Big Goal. 
And it’s simple. 




Wake	
  up	
  at	
  5	
  am	
  every	
  
morning....
It’s not a secret. It’s the story of many
writers that publish bestsellers today. It’s
simple. But also freakin’ hard. 
Th...
And sooner or later you will meet your
20th mile. The moment in which it will be
so difficult, you will want to give up.
Th...
Difficult is an advantage… because it
makes you unique. 





Because once you overcome your 20th
mile, others will have to...
If you are unique, everybody wants you.
You do not need to fight the price war
and give discounts. You do not need to
const...
You make your own path. 
It’s the best way to live an authentic life.
Which means, creating your own
problems. 




Image	...
Choose your path.


Face your 20th mile 
with courage and
determination. 


Look straight, chin up,
no complaining.
Image	
  courtesy	
  of:	
  artur84–	
  freedigitalphotos
Easy is the endless wait of a life that will
never happen. 

Dif...
Have a great journey. 




And enjoy your 20th mile.
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The advantage of difficult - Being Unique in a Comfortable World

Every one of us has a Big Goal. But we lost the ability to follow them. Because someone else usually creates goals for us. And attaches to it the worst possible adjective: EASY. Every Big Goal worth dedicating your life and energy for, is DIFFICULT. It is like the 20th mile of a Marathon, when you are dead tired, but the finish line is nowhere in sight. Difficult is an advantage because if you overcome your 20th mile, you become unique in a comfortable world.

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The advantage of difficult - Being Unique in a Comfortable World

  1. 1. The Advantage of Difficult Being Unique in a Comfortable World Lorenzo Paoli
  2. 2. You have surely heard about this motivational motto: “A journey of a thousand miles starts with a single step.” True. Very reassuring, too.
  3. 3. But useless. We like it because it tells us: just start, the biggest challenge is behind you.
  4. 4. I know: changing is difficult and making that first step means getting out of your comfort zone.  
  5. 5. But, actually, first steps are all around us. •  The diet we start every three months… which always fails in front of that delicious cake… •  Quitting smoking… this time for real… •  Starting to do some sport… once again…. •  Starting our business… but then, not really •  Looking for a new job… but then staying where we are.
  6. 6. The first step is a good start. But it’s easy. The important step is the last one. Actually, the most important is the step on the 800th Km of your journey. Because it is when the slope becomes steep. And you are dead tired.
  7. 7. Do you know when most people quit during a marathon? Not at the beginning, they are still rested. Not at the 25th mile, because soon the race is over… but around the 20th mile. Because they are exhausted, but the end is still far away. Image  courtesy  of  Sura  Nualpradid  –  freedigitalphotos.net  
  8. 8. Each of us has a Big Goal. A life project. Our own battle. And each one of us has his/her own 20th mile. How will you face yours?
  9. 9. The problem is, we are not used to designing Big Goals. They design them for us and they always have a very dangerous adjective. Let’s get an easy example: Losing weight. Do you know how many diets the average 45-year- old woman has tried in her life?   Image  courtesy  of  sa9va  –  freedigitalphotos.net  
  10. 10. 61 h9p://www.dailymail.co.uk/health/ar?cle-­‐2117445/Women-­‐tried-­‐61-­‐diets-­‐age-­‐45-­‐constant-­‐ba9le-­‐stay-­‐slim.html  
  11. 11. Do you know why they fail? Look carefully. Diet fails because a goal is attached to the worst adjective there is for a Big Goal: EASY.  
  12. 12. Everyone knows the most effective diet. Eat healthy, not much fat and sugar. Do sport three times a week. No alcohol. But almost nobody wants to follow it. Because it requires SACRIFICES.
  13. 13. Often we are not looking for a goal, but a Shortcut. It never works. And we are not the only ones. Because EVERYBODY chooses the easy road. So, many people with unique talents, become all alike.
  14. 14. H Have you ever noticed that if there is an escalator next to the stairs, the escalator is full while the stairs are empty? We are programmed to choose the path of least resistance. For Big Goals, though, SHORTCUTS lead to failure. Image  courtesy  of:  TeddyBear[Picnic]  –  freedigitalphotos.net  
  15. 15. Shortcuts are easy = without effort. We like them. But they lead nowhere.
  16. 16. An athlete does not look for shortcuts before a competition. On the contrary: she knows that the more she trains, the better are her chances to win. Reaching that Big Goal in your heart is difficult. But it’s simple (i.e. not complicated). Like all Big Goals.
  17. 17. Image  courtesy  of:  Naypong–  freedigitalphotos.net   Soccer is like a Big Goal. It’s simple. 1. There’s a ball. 2. And there’s a goal net. 3. You need to put the ball into the net. 4. Don’t use your hands. You don’t need to be a genius. But scoring is VERY difficult. Eliminate the EASY way, choose the difficult, but simple. You will never be wrong.
  18. 18. Many dream of becoming writers. It’s a Big Goal. And it’s simple. Wake  up  at  5  am  every   morning.     Write,  improve  your   wri?ng  skills,  and  write   some  more.  Read  an   awful  lot.     Look  for  a  job  in  the  wri?ng   sector  –  publishing  house,   proof  reader,  translator,   blogger.  When  you  earn   enough,  leave  your  day  job.       In  the  meanwhile  write  write   write  and  never  stop   improving.     Accept  the  100   rejec?ons  from   publishing  houses  and   con?nue  wri?ng.   Publish  your  first  book   that  sells  1,000  copies   and  makes  you  earn     $  1,000.     Go  on  for  5-­‐10  years.     Simple. Who’s up for it?
  19. 19. It’s not a secret. It’s the story of many writers that publish bestsellers today. It’s simple. But also freakin’ hard. The expectation of many would-be writers is this:   I  WRITE  A  BOOK.      
  20. 20. And sooner or later you will meet your 20th mile. The moment in which it will be so difficult, you will want to give up. That will be the moment that will make the difference in your life. Choose well. In reality, for almost every Big Goal, the path is already there. You just need to follow it. But the path is a steep climb.  
  21. 21. Difficult is an advantage… because it makes you unique. Because once you overcome your 20th mile, others will have to do the same to keep up. And that’s not gonna be easy.
  22. 22. If you are unique, everybody wants you. You do not need to fight the price war and give discounts. You do not need to constantly make cold calls. You do not need to send CVs. Others will call you.
  23. 23. You make your own path. It’s the best way to live an authentic life. Which means, creating your own problems. Image  courtesy  of:  Chaiwat  –  freedigitalphotos.net  
  24. 24. Choose your path. Face your 20th mile with courage and determination. Look straight, chin up, no complaining.
  25. 25. Image  courtesy  of:  artur84–  freedigitalphotos Easy is the endless wait of a life that will never happen. Difficult is the road towards what we are.
  26. 26. Have a great journey. And enjoy your 20th mile.

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  • oeruygur

    Jan. 15, 2015
  • antonyquinn

    Jul. 31, 2019

Every one of us has a Big Goal. But we lost the ability to follow them. Because someone else usually creates goals for us. And attaches to it the worst possible adjective: EASY. Every Big Goal worth dedicating your life and energy for, is DIFFICULT. It is like the 20th mile of a Marathon, when you are dead tired, but the finish line is nowhere in sight. Difficult is an advantage because if you overcome your 20th mile, you become unique in a comfortable world.

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