Being unique has enormous advantages. If you are the best in your niche, you do not need to struggle to get noticed - others will come to you. Create your brand, make it unique, and reap the benefits.

1. The advantage of being
The Best
How we can become the best in our
niche
Lorenzo Paoli
Coach for Effective Habits

2. We all have seen
a rich, beautiful
and famous
celebrity get
gifts, free
holidays and
other privileges
and think: when
it rains, it pours!
And then they even get married, doubling
they already enormous earnings!

3. Actually, we can all become
Stars of our own niche.
There’s more: in this world, we NEED it.

4. Being like every one
else today is very
dangerous. There is
too much choice. And
too many offers. Once
you could choose only
the music that was
available in your
record store. Today,
you can get whatever
you want. Do you want
some Pop music from
Myanmar? You can buy
the CD or download it.

5. Being the best in our
field has enormous
advantages. More
than we think.
Economist Sherwin
Rosen explains it in
his study called the
Smartphone sales: being the best
has enormous advantages
”Superstar
Effect.”

6. Rosen studied the Superstar Effect on Pavarotti and compared
him to Florez, another legendary opera singer. Pavarotti was
considered the best one – but only slightly.
But, if you had only $ 10 to buy one CD, whom would you
choose? Exactly. So do millions of other people. The
advantage of being the best becomes enormous.

7. Being unique does not mean to be the best in
the world, orthe most famous.
It means to be the best in your niche.
That’s where we express ourselves to the fullest.
Courtesy of: Porbital. Freedigitalphotos.net.

8. In Milan, in via Fara
there is a tiny shop
that sells hand-made
tarot cards, the
Meneghello.
The shop may be small, …. But customers
come from all over t he world to buy his
products. He is the star of his niche and he is
very popular. And you… for what do you want
to be unique?

9. Do you want to be a
Superstar? Stop trying to
be all things to everybody,
focus on the actions that
make you the best for a
few. If you were a
professional athlete, you
would play one sport, not
5. Being generalist, talking
about “excellence,
quality, etc.” today is
trivial. Everybody does
that.

10. To become a Superstar in your
Niche you do not need talent
but authenticity, focus
and determination.
It’s hard work, but
it brings enormous
advantages.

11. 1. If you want to be
the best, you need to
narrow your scope.
Choose a niche. Don’t
be afraid. This will
allow you to focus on
your art. No
distractions.

12. .
You will be
ableto focus
your energy on
specific actions,
investing all you
have in just a
few, essential
activities.
Choose a
niche and
start workin
to become th
best. No
discussion.

13. .
2. Whether you are a
company or a person,
show your personality
and be authentic. This is
what people want
nowadays….
Richard Branson –Virgin founder

14. ….. not this !!!!
.
Image courtesy of :stockimages – www.freedigitalphotos.net

15. .
So:
•Express yourself to the fullest
•Create rules in line with what you are
•Define your style
•Get in touch with people in your niche,
turning them into fans
•Never go against you ideals and those of
your fans
•Listen to your fans and customers and
talk to them

16. 3. Become the Best in your Niche
.
Being the best – and most popular
– mechanic in the world is
impossible. Being the best – and
most popular – vintage tuning
mechanic is a very different story.

17. .
4.
Share
your
uniqueness.
We can all be
Superstars…
of our own
niche. But we
need to
spread the
word.

18. It takes time, determination and flexibility as you might
.
need to change strategy from time to time.
The advantages, though, are incredible…..
Being the first in your niche means becoming an idea in
the people interested in that niche.
It means that if they think about a
product, an object, an example, a
we
are the first ones popping
into their minds.
person, linked to a sector,
Image courtesy of: Boykung –

19. .
We do not need
meeting.
We do not need
We do not need
campaigns.
We do not need
to keep asking potential customers for a
to send thousands of résumés.
to spend a fortune in advertising
to struggle to get noticed.
Others will call us.

20. .
Being a Superstar has a double benefit, called
Cumulative Advantage.
The advantages we reap as Superstars, indeed,
generate other advantages with no additional effort. If
we are famous, everyone wants to work with us, buy
our products, be with us. This makes us even more
famous. At the same time, we keep earning more and
more.
The advantage generates
further advantages.

21. .
Obviously, also the opposite is true:
The less known we are, the fewer possibilities we have
to emerge. The fewer people noticing us, the lower our
earnings and, therefore, the fewer investments we can
make for us.
The disadvantage generates more disadvantage.
Becoming a Superstar of your Niche today is not an
option…

22. ….. It’s a must.
Work hard.
Have fun.
Share your passion.
Become great in your
art.

23. Lorenzo Paoli
Coaching for Highly Performing Habits
Excellence is a habit.
www.novaxia .it
lpaoli@novaxia.it
Ufficio di Milano - Tel. 02 87343236
Ufficio di Pesaro - Tel. 0721 1790232