Often we see average people reach extraordinary results.
So we say: "Why can't I do the same?"
We focus on the end result and build actions that imitate it. When we fail, we can't understand what went wrong.
That's because we focus on the end result, forgetting what happened BEFORE...
2. We are surrounded by
seemingly exceptional
events.!
!
âą
âą
âą
The writer selling millions of
books
The successful entrepreneur
The middle-aged man with a
big belly climbing to the top
of Mount Everest
!
!
Photo courtesy of: Ambro - freedigitalphotos.net
3. Average people
doing
extraordinary
things we would
like to imitate. !
We look at them
and wonder: âwhat
do they have that I
donât?â!
!
!
!
âNothingâ is the
right answer. !
!
4. So we focus on the ïŹnal result and we try to reproduce it. !
!
!
!
!
!
!
!
!
!
!
!
!
I call it the âFontana Effectâ from the painter renowned all
over the world for his cuts on canvas. Who isnât tempted
to say: âI surely could have done this myself!â? We say
this because we do not consider what led to these cuts.
Which is essential.
!
!
5. So we are dazzled by success we also want
and we draw our own conclusions. !
!
Often, though, they are ïŹawed.!
!
!
6. We focus on the ïŹnal, successful event,
thinking thatâs the extraordinary fact that
made these people great in their sector and
we try to reproduce actions leading to that
event. So:!
!
!
âą
âą
âą
We write a book!
we launch our business!
we open a blog!
!
And we expect the same success.
8. An athlete does
not win the
Olympics thanks to
one competition.
Important goals in
our lives cannot be
reached thanks to
a single event, but
thanks to the
habits we follow
every day.
Photo courtesy of: Stuart Miles - freedigitalphotos.net
9. Habits are routine behaviours
that help us work on
âautomatic pilotâ. They start
from a cue in the
environmnet, which triggers
a speciïŹc routine with a
purpose: getting the
expected reward.
10. Habits may be good:!
- itâs evening (cue)!
- I go for a run
(routine)!
- I feel good !
(reward)
Photo courtesy of: stockimages - freedigitalphotos.net
11. âŠor bad.!
- itâs evening (cue)!
- I plunge on the sofa, switch off my brain and eat
junk food (routine)!
- I entertain myself and I ïŹll up my stomach
(reward)
Photo courtesy of: Ambro - freedigitalphotos.net
12. What we often do not understand is that the ïŹnal event is
not very important in explaining how to reach a particular
result.!
!
Example: we all know the extraordinary success of Harry
Potter. So we think we should write a series of books to be
successful. !
!
Wrong. !
!
The extraordinary success of Harry Potter comes from a
great marketing campaign and an awful lot of luck - right
character, right moment, a series of books, many
investors. !
!
Photo courtesy of: Ambro - freedigitalphotos.net
13. !
What is really interesting for
would-be writers is what J.K.
Rowling did to BECOME a writer:!
as a poor, single mum, she had
the habit, in the few moments
when her daughter slept , to rush
to write her book. She never
gave up and her habit made her
a writer. Luck and a great
marketing campaign, made her a
global success. !
!
14. Even event that seem exceptional, such as climbing
Mount Everest may be studied and reached thanks to
habits. !
!
Many, absolutely average people, climb Mount Everest to
the top every single year. !
!
Bonita Norris made it too: she is a 22-year-old student,
with no trekking experience. !
!
Photo courtesy of: Ambro - freedigitalphotos.net
15. So⊠climbing Mount Everest is a walk in the park?
Absolutely not. But we do not need to have special
talents. We just need the perseverance to follow the
right habits. !
!
Many of those that reach the top:!
!
- undergo hard training sessions for two years in a
row climbing smaller peaks;!
- have to save money for years: on average, around
⏠50,000; !
- the need to spend several weeks at the foot of the
mountain to get used to the altitude. !
!
!
You do not have to ask yourself if you are willing to
climb Mount Everest⊠!
17. ⊠you need to ask
yourself if you are willing
to follow the habits that
will lead to that result. !
!
18. The real exceptional is not running a marathon. Absolutely
average people complete it every year. The real exceptional is
those people that, with a family and a job, wake up at 5 in the
morning and follow new habits. For months. While others
continue to tell themselves âI donât have timeââŠ.!
âŠ. they just run.!
!
!
19. Every important result
stems from the
application of key
habits - some speciïŹc,
essential behavioral
routines to reach that
result. !
!
!
20. A mother with three children one day gets fed up with her job
at the ofïŹce and opens a food website.!
!
Today, that website is Giallo Zafferano, a food site with
millions of users, best-selling books, a TV programme and a
staff of 15 people.!
!
That woman is Sonia Peronaci and she is the star of cooking
in Italy. !
!
!
Immagine da. www.giallozafferano.it
21. There are many that, attracted by the fame and fortune of very
popular bloggers sought for by companies, newspapers,
publishing houses and televisions, open their own blog to
imitate them. The problem is that they focus on the !
fake exceptional: opening a blog.!
Immagine da. www.giallozafferano.it
Photo courtesy of: Just2Shutter - freedigitalphotos.net
22. Forgetting about the REAL exceptional,
which is the key to become a great
blogger. !
!
Sonia Peronaci, before becoming a star,
wrote and posted recipes for 4 years,
without pay, also on Christmas and other
holidays.!
!
Always keeping that same, superior
quality compared to other blogs. !
!
Those were the key habits that made all
the difference. !
!
Whoâs up for it? !
Photo courtesy of: stockimages - freedigitalphotos.net
23. Do you want to reach a seemingly exceptional result?!
!
Forget about the ïŹnal event and look for the key habits
you need to follow to reach that result. !
!
Then, simply, do not stop. !
!
In this way, the ânormalâ becomes!
exceptional. !
!
!
!
Photo courtesy of: stockimages - freedigitalphotos.net
24. !
!
Find the result you want.!
Follow the key habits to reach it.!
Always improve.!
Persevere and never give up.!
!
Excellence is a habit. !