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HIDDEN
GREATNESS
The deception of success!
!

Lorenzo Paoli

BES
SUCC

ESS!!!

2013

T

!
We are surrounded by
seemingly exceptional
events.!
!
‱
‱
‱

The writer selling millions of
books
The successful entrepreneur
The middle-aged man with a
big belly climbing to the top
of Mount Everest
!
!

Photo courtesy of: Ambro - freedigitalphotos.net
Average people
doing
extraordinary
things we would
like to imitate. !
We look at them
and wonder: “what
do they have that I
don’t?”!
!
!
!

“Nothing” is the
right answer. !
!
So we focus on the ïŹnal result and we try to reproduce it. !
!
!
!
!
!
!
!
!
!
!
!
!

I call it the “Fontana Effect” from the painter renowned all
over the world for his cuts on canvas. Who isn’t tempted
to say: “I surely could have done this myself!”? We say
this because we do not consider what led to these cuts.
Which is essential.
!
!
So we are dazzled by success we also want
and we draw our own conclusions. !
!

Often, though, they are ïŹ‚awed.!
!

!
We focus on the ïŹnal, successful event,
thinking that’s the extraordinary fact that
made these people great in their sector and
we try to reproduce actions leading to that
event. So:!
!
!

‱
‱
‱

We write a book!
we launch our business!
we open a blog!

!

And we expect the same success.
But then
 nothing
materializes.!
!

‱
‱
‱

The book is not
published. !
Our company
struggles. !
Our blog has 34
readers.
An athlete does
not win the
Olympics thanks to
one competition.
Important goals in
our lives cannot be
reached thanks to
a single event, but
thanks to the
habits we follow
every day.
Photo courtesy of: Stuart Miles - freedigitalphotos.net
Habits are routine behaviours
that help us work on
“automatic pilot”. They start
from a cue in the
environmnet, which triggers
a speciïŹc routine with a
purpose: getting the
expected reward.
Habits may be good:!
- it’s evening (cue)!
- I go for a run
(routine)!
- I feel good !
(reward)
Photo courtesy of: stockimages - freedigitalphotos.net

or bad.!
- it’s evening (cue)!
- I plunge on the sofa, switch off my brain and eat
junk food (routine)!
- I entertain myself and I ïŹll up my stomach
(reward)

Photo courtesy of: Ambro - freedigitalphotos.net
What we often do not understand is that the ïŹnal event is
not very important in explaining how to reach a particular
result.!
!

Example: we all know the extraordinary success of Harry
Potter. So we think we should write a series of books to be
successful. !
!

Wrong. !
!

The extraordinary success of Harry Potter comes from a
great marketing campaign and an awful lot of luck - right
character, right moment, a series of books, many
investors. !
!
Photo courtesy of: Ambro - freedigitalphotos.net
!

What is really interesting for
would-be writers is what J.K.
Rowling did to BECOME a writer:!
as a poor, single mum, she had
the habit, in the few moments
when her daughter slept , to rush
to write her book. She never
gave up and her habit made her
a writer. Luck and a great
marketing campaign, made her a
global success. !
!
Even event that seem exceptional, such as climbing
Mount Everest may be studied and reached thanks to
habits. !
!

Many, absolutely average people, climb Mount Everest to
the top every single year. !
!

Bonita Norris made it too: she is a 22-year-old student,
with no trekking experience. !
!

Photo courtesy of: Ambro - freedigitalphotos.net
So
 climbing Mount Everest is a walk in the park?
Absolutely not. But we do not need to have special
talents. We just need the perseverance to follow the
right habits. !
!

Many of those that reach the top:!
!

- undergo hard training sessions for two years in a
row climbing smaller peaks;!
- have to save money for years: on average, around
€ 50,000; !
- the need to spend several weeks at the foot of the
mountain to get used to the altitude. !
!
!

You do not have to ask yourself if you are willing to
climb Mount Everest
 !
!


. just like every other
result you want to
reach
. !
!

 you need to ask
yourself if you are willing
to follow the habits that
will lead to that result. !
!
The real exceptional is not running a marathon. Absolutely
average people complete it every year. The real exceptional is
those people that, with a family and a job, wake up at 5 in the
morning and follow new habits. For months. While others
continue to tell themselves “I don’t have time”
.!

. they just run.!
!
!
Every important result
stems from the
application of key
habits - some speciïŹc,
essential behavioral
routines to reach that
result. !
!
!
A mother with three children one day gets fed up with her job
at the ofïŹce and opens a food website.!
!

Today, that website is Giallo Zafferano, a food site with
millions of users, best-selling books, a TV programme and a
staff of 15 people.!
!

That woman is Sonia Peronaci and she is the star of cooking
in Italy. !
!
!

Immagine da. www.giallozafferano.it
There are many that, attracted by the fame and fortune of very
popular bloggers sought for by companies, newspapers,
publishing houses and televisions, open their own blog to
imitate them. The problem is that they focus on the !
fake exceptional: opening a blog.!

Immagine da. www.giallozafferano.it
Photo courtesy of: Just2Shutter - freedigitalphotos.net
Forgetting about the REAL exceptional,
which is the key to become a great
blogger. !
!

Sonia Peronaci, before becoming a star,
wrote and posted recipes for 4 years,
without pay, also on Christmas and other
holidays.!
!

Always keeping that same, superior
quality compared to other blogs. !
!

Those were the key habits that made all
the difference. !
!

Who’s up for it? !

Photo courtesy of: stockimages - freedigitalphotos.net
Do you want to reach a seemingly exceptional result?!
!

Forget about the ïŹnal event and look for the key habits
you need to follow to reach that result. !
!

Then, simply, do not stop. !
!

In this way, the “normal” becomes!
exceptional. !
!
!
!

Photo courtesy of: stockimages - freedigitalphotos.net
!
!

Find the result you want.!
Follow the key habits to reach it.!
Always improve.!
Persevere and never give up.!
!

Excellence is a habit. !
Lorenzo Paoli
Coaching Effective Habits
www.novaxia.it!

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Hidden excellence - the deception of success

  • 1. HIDDEN GREATNESS The deception of success! ! Lorenzo Paoli BES SUCC ESS!!! 2013 T !
  • 2. We are surrounded by seemingly exceptional events.! ! ‱ ‱ ‱ The writer selling millions of books The successful entrepreneur The middle-aged man with a big belly climbing to the top of Mount Everest ! ! Photo courtesy of: Ambro - freedigitalphotos.net
  • 3. Average people doing extraordinary things we would like to imitate. ! We look at them and wonder: “what do they have that I don’t?”! ! ! ! “Nothing” is the right answer. ! !
  • 4. So we focus on the ïŹnal result and we try to reproduce it. ! ! ! ! ! ! ! ! ! ! ! ! ! I call it the “Fontana Effect” from the painter renowned all over the world for his cuts on canvas. Who isn’t tempted to say: “I surely could have done this myself!”? We say this because we do not consider what led to these cuts. Which is essential. ! !
  • 5. So we are dazzled by success we also want and we draw our own conclusions. ! ! Often, though, they are ïŹ‚awed.! ! !
  • 6. We focus on the ïŹnal, successful event, thinking that’s the extraordinary fact that made these people great in their sector and we try to reproduce actions leading to that event. So:! ! ! ‱ ‱ ‱ We write a book! we launch our business! we open a blog! ! And we expect the same success.
  • 7. But then
 nothing materializes.! ! ‱ ‱ ‱ The book is not published. ! Our company struggles. ! Our blog has 34 readers.
  • 8. An athlete does not win the Olympics thanks to one competition. Important goals in our lives cannot be reached thanks to a single event, but thanks to the habits we follow every day. Photo courtesy of: Stuart Miles - freedigitalphotos.net
  • 9. Habits are routine behaviours that help us work on “automatic pilot”. They start from a cue in the environmnet, which triggers a speciïŹc routine with a purpose: getting the expected reward.
  • 10. Habits may be good:! - it’s evening (cue)! - I go for a run (routine)! - I feel good ! (reward) Photo courtesy of: stockimages - freedigitalphotos.net
  • 11. 
or bad.! - it’s evening (cue)! - I plunge on the sofa, switch off my brain and eat junk food (routine)! - I entertain myself and I ïŹll up my stomach (reward) Photo courtesy of: Ambro - freedigitalphotos.net
  • 12. What we often do not understand is that the ïŹnal event is not very important in explaining how to reach a particular result.! ! Example: we all know the extraordinary success of Harry Potter. So we think we should write a series of books to be successful. ! ! Wrong. ! ! The extraordinary success of Harry Potter comes from a great marketing campaign and an awful lot of luck - right character, right moment, a series of books, many investors. ! ! Photo courtesy of: Ambro - freedigitalphotos.net
  • 13. ! What is really interesting for would-be writers is what J.K. Rowling did to BECOME a writer:! as a poor, single mum, she had the habit, in the few moments when her daughter slept , to rush to write her book. She never gave up and her habit made her a writer. Luck and a great marketing campaign, made her a global success. ! !
  • 14. Even event that seem exceptional, such as climbing Mount Everest may be studied and reached thanks to habits. ! ! Many, absolutely average people, climb Mount Everest to the top every single year. ! ! Bonita Norris made it too: she is a 22-year-old student, with no trekking experience. ! ! Photo courtesy of: Ambro - freedigitalphotos.net
  • 15. So
 climbing Mount Everest is a walk in the park? Absolutely not. But we do not need to have special talents. We just need the perseverance to follow the right habits. ! ! Many of those that reach the top:! ! - undergo hard training sessions for two years in a row climbing smaller peaks;! - have to save money for years: on average, around € 50,000; ! - the need to spend several weeks at the foot of the mountain to get used to the altitude. ! ! ! You do not have to ask yourself if you are willing to climb Mount Everest
 !
  • 16. ! 
. just like every other result you want to reach
. ! !
  • 17. 
 you need to ask yourself if you are willing to follow the habits that will lead to that result. ! !
  • 18. The real exceptional is not running a marathon. Absolutely average people complete it every year. The real exceptional is those people that, with a family and a job, wake up at 5 in the morning and follow new habits. For months. While others continue to tell themselves “I don’t have time”
.! 
. they just run.! ! !
  • 19. Every important result stems from the application of key habits - some speciïŹc, essential behavioral routines to reach that result. ! ! !
  • 20. A mother with three children one day gets fed up with her job at the ofïŹce and opens a food website.! ! Today, that website is Giallo Zafferano, a food site with millions of users, best-selling books, a TV programme and a staff of 15 people.! ! That woman is Sonia Peronaci and she is the star of cooking in Italy. ! ! ! Immagine da. www.giallozafferano.it
  • 21. There are many that, attracted by the fame and fortune of very popular bloggers sought for by companies, newspapers, publishing houses and televisions, open their own blog to imitate them. The problem is that they focus on the ! fake exceptional: opening a blog.! Immagine da. www.giallozafferano.it Photo courtesy of: Just2Shutter - freedigitalphotos.net
  • 22. Forgetting about the REAL exceptional, which is the key to become a great blogger. ! ! Sonia Peronaci, before becoming a star, wrote and posted recipes for 4 years, without pay, also on Christmas and other holidays.! ! Always keeping that same, superior quality compared to other blogs. ! ! Those were the key habits that made all the difference. ! ! Who’s up for it? ! Photo courtesy of: stockimages - freedigitalphotos.net
  • 23. Do you want to reach a seemingly exceptional result?! ! Forget about the ïŹnal event and look for the key habits you need to follow to reach that result. ! ! Then, simply, do not stop. ! ! In this way, the “normal” becomes! exceptional. ! ! ! ! Photo courtesy of: stockimages - freedigitalphotos.net
  • 24. ! ! Find the result you want.! Follow the key habits to reach it.! Always improve.! Persevere and never give up.! ! Excellence is a habit. !
  • 25. Lorenzo Paoli Coaching Effective Habits www.novaxia.it!