2. 00
IS THIS A
GOOD MOMENT
TO START
A BUSINESS IDEA?
PROBABLY NOT.
YOU HAVE
TO BELIEVE IN
SOMETHING,
THOUGH.
|FRIDA BOOKS|
3. INDEX
03
00 INDEX
CONCEPT DEVELOPMENT & PROJECT MANAGEMENT
WHAT WE DO: OUR PROFILE
WHAT WE DO: OUR SERVICES
04-05
THE CRUX OF THE MATTER
INDEX
02-03
TIP-TOP
CREDITS
22-23
BUSSINESS PROCESS MANAGEMENT
HOW WE DO IT: OUR PROCESS
06-07
HUMAN RESOURCES MANAGEMENT
WHO WE ARE: OUR TEAM
08-09
10-11 VERBAL IDENTITY DESIGN
NAMING, SLOGAN & TAGLINES
GROWTH & EXPANSION STRATEGY
WHERE WE ARE: OUR OFFICES
12-13
VISUAL IDENTITY DESIGN
OUR LOGO & THE CREATION PROCESS
PATTERN, CORPORATE FONTS, COLOUR PALETTE, GRAPHIC ELEMENTS
SUBMARKS & TAILORED STATIONERY
14-19
COMMUNICATION STRATEGY
WEBSITE DESIGN
SOCIAL MEDIA MANAGEMENT
20-21
5. WHAT WE DO: OUR PROFILE
WHAT WE DO: OUR SERVICES
Our company is a creative partnership that carefully combines
design aesthetics and marketing ideas. Inspired by traditional craft
values, we offer a worldwide service of unique and well-formulated
design solutions and creditable user experiences.
Overall, design should be functional, effective and beautiful. No ex-
cess is needed; that´s why we create simple, charming and intuitive
patterns that help our clients connect with their audience and ensure
a high quality end product.
We offer expertise in multiple disciplines such as corporate consul-
tancy, graphic design or digital development as well as conceptual
creation and strategic brand guidance. We do it by collaborating
with highly talented artists, media professionals and thinkers from
around the world.
In addition to client work, we also develope our own projects, in-
cluding designing and publishing books, special merchandise and
unpredictable cool secret stuff.
CREATIVE CONSULTANCY
Identity & Brand Consulting
Design Strategy
Communication Strategy
Corporate Verbal Identity:
Naming, Slogans & Taglines
Concept Development
Project Management
GRAPHIC DESIGN
Logo & Visual Identity Design
Packaging Design
Advertising Design
Exterior & Interior Signage
Photography & Print Production
Editorial Design
Art & Creative Direction
Exhibitions & Curational Projects
WEB SERVICES
Graphical User Interface
User Experience Design
Web Structure & Layout Design
Content Management System
Mobile Application Design
Online Marketing
Blogging & Social Strategy
ARCHITECTURE SERVICES
Master Planning
Urban Design
Landscape Design
Environmental Design
Building Design
Simulation & Visualisation
Restoration & Renovation
Exterior & Interior Commissions
01 CONCEPT DEVELOPMENT & PROJECT MANAGEMENT
05
00
01-02
03-04
7. HOW WE DO IT: OUR PROCESS
APPROACH & CHECKLIST
We follow an iterative and responsive process based on an
understanding of our clients’ needs, audience wishes and creative
freshness. We put special emphasis on open-ended, dynamic and
regular dialogue in order to create long-term, win-win relationships,
based in commitment and trust. The first step to know each other
is gaining a clear understanding of our customers’ business. After
finding out which their business goals and needs are, we propose a
checklist of possibilities and solutions.
CUSTOMIZATION & QUOTE
At this point a customized list of questions and proposals is given to
the client in order to assemble extra information and determine the
project limits. A full inventory of services to choose from. Once this
checklist has been analyzed and customized, we create a quote of
project’s costs and suggest a reasonable deadline. Payment methods
and workflow depend on the specific project.
CONCEPT & DESIGN PROPOSAL
Based in the input data, we devise a succeeding strategy. Our goal
during this phase of the process is to determine a clear direction
and enable our client to give us feedback. Once we have a precise
understanding of our strategy we develope the concept, the creative
part of the project starts. Thus, we guarantee that our clients will
always get a solid, thorough solution, from the initial idea to the
finished product. With an intensive research we generate a unique
and integral final design.
PRODUCTION & DELIVERY
Once definitive model has been approved, it’s time to complete the
end-form. This production phase is essential to any project whether it
is print media, digital development or moving image. From now on,
clients do not need to worry about anything; we offer production
consulting, supervision and delivery.
07
02 BUSSINESS PROCESS MANAGEMENT
03
02
01
04
9. WHO WE ARE: OUR TEAM (FOUNDERS)
Although we have intentionally kept our core team small, over the
last few years we have build up a large network of skilled people
around us.
09
03 HUMAN RESOURCE MANAGEMENTE
HAIZEA AGUIRRE
ART & CREATIVE DIRECTOR
mail: haizea.aguirre@fridadesignlab.com
web: http://www.postarquitectus.com
twitter: @haizea_aguirre
01
LOLA PUÉRTOLAS
DIRECTOR OF OPERATIONS
mail: lola.puertolas@fridadesignlab.com
web: http://www.lolapuertolas.secretstuff.co
twitter: @lolapuertolas
02
LOLA SCHÜL
CHIEF EXECUTIVE OFFICER
mail: lola.schul@fridadesignlab.com
web: http://www.lolaschul.com
twitter: @lolaschul
03
WIM SORRINGER
CHIEF FINANCIAL OFFICER & STRATEGY DIRECTOR
mail: wim.sorringer@fridadesignlab.com
web: http://www.wimsorringer.secretstuff.co
twitter: @wimsorringer
04
DESMOND NDUNGANE
WEB & DESIGN DIRECTOR
mail: desmond.ndungane@fridadesignlab.com
web: http://www.desmondndungane.secretstuff.co
twitter: @desmondndungane
05
11. NAMING
SLOGAN & TAGLINES
04 VERBAL IDENTITY DESIGN
11
IN LIFE YOU CAN DO LOTS OF THINGS,
A FEW OF THEM OR NONE AT ALL.
IF YOU TRY NOTHING,
YOU DO NOTHING.
LET’S TRY IT TOGETHER
ALWAYS TRYING TO GIVE
THE BEST VERSION OF OURSELVES.
YOU HAVE TO
BELIEVE IN SOMETHING,
THOUGH.
05
04
Naming isn’t as easy as it used to be. Competitive and digital
needs make it almost impossible to be original. Fortunately, we
found one. FRIDA DESIGN LAB.
FRIDA
We wanted a name that would last and, if possible, would embody
both our values and our company’s distinguishing characteristics. As
we were integrated in an international context, one of the require-
ments was to be easy to pronounce in different languages. Besides,
keeping it simple was basic, as well as using wordplay.
[It’s a woman’s name. It pays tribute to our beloved Frida Kahlo. It
has 5 letters. It’s the beginning of friday, our favourite day. Fri(da)
and free sounds the same...]
DESIGN
That’s exactly what we do, design.
We define ourselves as a creative partnership. Nothing must be
arbitrary or left to chance. Care and accuracy in the design process
show respect towards the consumer.
LAB
In addition to client work, we also develope our own projects,
including designing and publishing books, special merchandise
and unpredictable cool secret stuff. A kind of laboratory. In order to
remark and promote this idea we included it in the name.
01
02
03
12. GROWTH & EXPANSION
STRATEGY
05
FRIDA TORONTO
00 FRIDA HEADQUARTERS
01 FRIDA TORONTO
02 FRIDA LONDON
03 FRIDA MEXICO
04 FRIDA SHANGHAI
06 FRIDA STAVANGER
07 FRIDA SÃO PAULO
08 FRIDA BERLIN
FRIDA NEW YORK
FRIDA MEXICO
FRIDA SÃO PAULO
Our headquarters are based in Bilbao
but, as we operate globally, we have
plans to open representative offices in
several countries.
13. WHERE WE ARE: OUR OFFICES
FRIDA HEADQUARTERS
Gasteiz 4, 4B
48100 Mungia
Bizkaia (Spain)
Mov. +34 609 044 495
Tel. +34 946 543 801
FRIDA SHANGHAI
FRIDA BERLIN
FRIDA LONDON
FRIDA STAVANGER
05 GROWTH & EXPANSION STRATEGY
13
18. IN LIFE YOU CAN DO LOTS OF THINGS, A FEW OF THEM OR NONE AT ALL. IF YOU TRY NOTHING, YOU DO NOTHING.
IN LIFE YOU CAN DO LOTS OF THINGS, A FEW OF THEM OR NONE AT ALL. IF YOU TRY NOTHING, YOU DO NOTHING.
23. CREDITS
SPECIAL THANKS TO:
EVERY SINGLE PERSON WHO, IN AN ALTRUISTIC WAY, SHARES THE
ALTERNATE REALITY WITH US.
|LET’S DO IT TOGETHER|
01
02
|FRIDA DESIGN LAB|
http://www.fridadesignlab.com
frida@fridadesignlab.com
Gasteiz 4, 4B
48100 Mungia
Bizkaia (Spain)
Mov. +34 609 044 495
Tel. +34 946 543 801
ORIGINAL TITLE:
|FRIDA DESIGN LAB|
COLLECTION:
TIP-TOP
NUMBER:
00
FIRST EDITION:
OCTOBER 2012
PRINTED IN:
SPAIN
PUBLISHED BY:
FRIDA DESIGN LAB
00 |FRIDA BOOKS|
24. IN LIFE YOU CAN DO LOTS OF THINGS,
A FEW OF THEM OR NONE AT ALL.
IF YOU TRY NOTHING,
YOU DO NOTHING.
|LET’S TRY IT TOGETHER|
