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Chapter 15 
Designing Effective Output 
Systems Analysis and Design 
Kendall and Kendall 
Fifth Edition
Major Topics 
Designing output 
Output technologies 
Factors in choosing an output 
technology 
Report design 
Screen design 
Web site design 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-2
External and Internal Output 
Internal output is used within the 
corporation 
External output is used outside the 
organization 
External output differs from internal 
output in its design and appearance 
A turnaround document is one that is 
sent out and then returned 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-3
Designing Output 
Output should be designed to 
Serve the intended purpose 
Be meaningful to the user 
Deliver the right quantity of output 
Deliver it to the right place 
Provide output on time 
Choose the right output method 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-4
Output Technologies 
Output can be in the form of 
Print 
Screen 
Audio 
CD-ROM or CD-RW 
DVD 
E-mail 
The World Wide Web 
Electronic output 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-5
Output Technologies 
Output technologies differ in their 
Speed 
Cost 
Portability 
Flexibility 
Storage and retrieval possibilities 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-6
Video Clips 
Video clips are useful for 
Supplementing static, printed output 
Distance collaboration 
Showing how to perform an action 
Providing brief training episodes 
Shifting the time of an actual event by 
recording it for later output 
Preserving an important occasion for 
addition to an organization’s archives 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-7
Animation 
Animation is composed of four 
elements: 
Elemental symbols 
Spatial orientation 
Transition effects 
Alteration effects 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-8
Electronic Output 
Electronic output includes 
Fax 
Electronic mail 
The World Wide Web 
Bulletin board messages 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-9
Disadvantages of Electronic 
Output 
Drawbacks of electronic and Web-based 
output are 
The design of CD-ROM is very time-consuming 
and expensive 
CD-ROM is troublesome to update 
CD-ROM is difficult to use on a network 
Electronic mail has difficulty in formatting 
control 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-10
Disadvantages of Electronic 
Output 
Disadvantages, continued 
Electronic mail has a potential for abuse 
Junk electronic mail may become a 
problem 
It is difficult to express a mood with 
electronic mail and communication may be 
more informal 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-11
Push and Pull Technology 
Pull technology allows the user to take 
formatted data from the Web 
Push technology sends solicited or 
unsolicited information to a customer or 
client 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-12
Factors in Choosing an Output 
Technology 
Factors that must be considered when 
choosing an output technology are 
Who will use the output? 
How many people need the output? 
Where is the output needed? 
What is the purpose of the output? 
What is the speed with which output is 
needed? 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-13
Factors in Choosing an Output 
Technology 
How frequently will the output be 
accessed? 
How long will the output be stored? 
Under what special regulations is the 
output produced, stored, and distributed? 
What are the initial and ongoing costs of 
maintenance and supplies? 
What are the environmental requirements 
for output technologies? 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-14
Output Bias 
Analysts must be aware of sources of 
output bias and inform users of the 
possibilities of bias in output 
 Bias is introduced in three main ways: 
How information is sorted 
Setting of acceptable limits 
Choice of graphics 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-15
Strategies to Avoid Bias 
Strategies to avoid output bias 
Awareness of the sources of bias 
Design of output that includes users 
Working with users so that they are 
informed of the output's biases 
Creating output that is flexible and allows 
users to modify limits and ranges 
Train users to rely on multiple output for 
conducting "reality tests" on system output 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-16
Printed Reports 
Design reports using software 
Design guidelines for printed reports 
are 
Include functional attributes, such as 
headings, page numbers, and control 
breaks 
Incorporate stylistic and aesthetic 
attributes, such as extra blank space and 
grouping data 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-17
Report Design Considerations 
Examine the type of data: alphabetic, 
special, or numeric 
Constant information does not change 
when the report is printed 
Variable information changes each time 
the report is printed 
Specify the paper quality, type, and size 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-18
Computer-Aided Report Design 
Steps to follow when designing reports 
using a computer-aided software tool 
Determine the need for the report 
Determine the users 
Determine the data items to be included 
Estimate the overall size of the report 
Title the report 
Number the pages of the report 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-19
Computer-Aided Report Design 
Further steps for designing reports 
Include the preparation date on the report 
Label each column of data appropriately 
Define variable data indicating the type of 
data 
Indicate the positioning of blank lines used 
to help organize information 
Review prototype reports with users and 
programmers 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-20
Report Stylistic and Aesthetic 
Elements 
Stylistic/aesthetic elements of printed 
reports include 
Organization 
Control breaks 
Blank spaces 
Margins 
Color coding 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-21
Online Screen Design 
Online screens are designed using 
screen design software 
Guidelines for screen design are 
Keep the screen simple 
Keep the screen presentation consistent 
Facilitate user movement among screens 
Create an attractive screen 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-22
Graphs 
Primary considerations for designing 
graphical output 
Output must be accurate, easy to 
understand and use 
The purpose of the graph must be 
determined 
Decision makers must be trained in using it 
Provide the ability to call up a variety of 
user views as well possible commands 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-23
Web Site Design 
Design principles must be used when 
designing Web sites 
These include 
Using professional tools 
Studying other sites 
Using Web resources 
Examining the sites of professional Web 
site designers 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-24
Web Site Design 
Further principles 
Using tools that you are familiar with 
Consulting books 
Looking at examples of poorly designed 
pages 
Creating Web templates. Style sheets 
allow you to format all Web pages in a site 
consistently 
Using plug-ins, audio, and video sparingly 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-25
Web Graphics 
Guidelines for using graphics when 
designing Web sites are 
Use either JPEG or GIF formats 
Create a few professional-looking graphics 
for use on your page 
Keep the background simple and readable 
Examine your Web site on a variety of 
monitors and graphics resolutions 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-26
Web Graphics 
Guidelines continued 
Save JPEG images at the highest quality 
possible within a reasonable size 
Use horizontal rules to separate sections of 
Web pages 
Use colorful bullets for lists and hot buttons 
for links 
Keep graphics images small and reuse 
images 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-27
Web Graphics 
Guidelines continued 
Use transparent GIF files to make images 
that are not rectangular 
Use a graphics package to tilt your image 
Follow the three clicks rule which states 
that you should be able to go to any page 
in three clicks 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-28
Tips for Corporate Web Sites 
To improve the presentation of a 
corporate Web site 
Provide an entry screen or home page 
Keep the number of graphics to a 
reasonable minimum 
Use large and colorful fonts for headings 
Use interesting images and buttons for 
links 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-29
Tips for Corporate Web Sites 
 Ideas continued 
Use the same graphics image on several 
Web pages 
Avoid overusing animation, sound, and 
other “busy” elements 
Provide an area on the left side or on the 
top of the Web page for links to other 
pages in the Web site 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-30
Tips for Corporate Web Sites 
 Ideas continued 
Make sure that your Web page does not 
scroll horizontally, keep the vertical page 
under 2½ screens 
Make sure that your initial page loads 
quickly 
Add one or two Java applets if possible 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-31
Planning a Web Site 
Planning a Web site involves 
Designing the structure of the Web site 
Focusing on the content 
Using meaningful text 
Including appropriate graphics 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-32
Planning a Web Site 
Further Web site planning guidelines 
Paying attention to the presentation of the 
Web site, with a consideration of download 
times 
Constructing navigational links 
Promoting the Web site 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-33
Promoting the Web Site 
You can encourage companies to 
promote your Web sites by: 
Using e-mail to promote your site 
Encouraging readers to bookmark your site 
Submitting your site to search engines 
Making it clear who is maintaining the Web 
site 
Performing perpetual maintenance of the 
Web site 
Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-34

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Designing Effective Output Systems

  • 1. Chapter 15 Designing Effective Output Systems Analysis and Design Kendall and Kendall Fifth Edition
  • 2. Major Topics Designing output Output technologies Factors in choosing an output technology Report design Screen design Web site design Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-2
  • 3. External and Internal Output Internal output is used within the corporation External output is used outside the organization External output differs from internal output in its design and appearance A turnaround document is one that is sent out and then returned Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-3
  • 4. Designing Output Output should be designed to Serve the intended purpose Be meaningful to the user Deliver the right quantity of output Deliver it to the right place Provide output on time Choose the right output method Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-4
  • 5. Output Technologies Output can be in the form of Print Screen Audio CD-ROM or CD-RW DVD E-mail The World Wide Web Electronic output Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-5
  • 6. Output Technologies Output technologies differ in their Speed Cost Portability Flexibility Storage and retrieval possibilities Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-6
  • 7. Video Clips Video clips are useful for Supplementing static, printed output Distance collaboration Showing how to perform an action Providing brief training episodes Shifting the time of an actual event by recording it for later output Preserving an important occasion for addition to an organization’s archives Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-7
  • 8. Animation Animation is composed of four elements: Elemental symbols Spatial orientation Transition effects Alteration effects Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-8
  • 9. Electronic Output Electronic output includes Fax Electronic mail The World Wide Web Bulletin board messages Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-9
  • 10. Disadvantages of Electronic Output Drawbacks of electronic and Web-based output are The design of CD-ROM is very time-consuming and expensive CD-ROM is troublesome to update CD-ROM is difficult to use on a network Electronic mail has difficulty in formatting control Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-10
  • 11. Disadvantages of Electronic Output Disadvantages, continued Electronic mail has a potential for abuse Junk electronic mail may become a problem It is difficult to express a mood with electronic mail and communication may be more informal Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-11
  • 12. Push and Pull Technology Pull technology allows the user to take formatted data from the Web Push technology sends solicited or unsolicited information to a customer or client Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-12
  • 13. Factors in Choosing an Output Technology Factors that must be considered when choosing an output technology are Who will use the output? How many people need the output? Where is the output needed? What is the purpose of the output? What is the speed with which output is needed? Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-13
  • 14. Factors in Choosing an Output Technology How frequently will the output be accessed? How long will the output be stored? Under what special regulations is the output produced, stored, and distributed? What are the initial and ongoing costs of maintenance and supplies? What are the environmental requirements for output technologies? Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-14
  • 15. Output Bias Analysts must be aware of sources of output bias and inform users of the possibilities of bias in output  Bias is introduced in three main ways: How information is sorted Setting of acceptable limits Choice of graphics Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-15
  • 16. Strategies to Avoid Bias Strategies to avoid output bias Awareness of the sources of bias Design of output that includes users Working with users so that they are informed of the output's biases Creating output that is flexible and allows users to modify limits and ranges Train users to rely on multiple output for conducting "reality tests" on system output Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-16
  • 17. Printed Reports Design reports using software Design guidelines for printed reports are Include functional attributes, such as headings, page numbers, and control breaks Incorporate stylistic and aesthetic attributes, such as extra blank space and grouping data Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-17
  • 18. Report Design Considerations Examine the type of data: alphabetic, special, or numeric Constant information does not change when the report is printed Variable information changes each time the report is printed Specify the paper quality, type, and size Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-18
  • 19. Computer-Aided Report Design Steps to follow when designing reports using a computer-aided software tool Determine the need for the report Determine the users Determine the data items to be included Estimate the overall size of the report Title the report Number the pages of the report Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-19
  • 20. Computer-Aided Report Design Further steps for designing reports Include the preparation date on the report Label each column of data appropriately Define variable data indicating the type of data Indicate the positioning of blank lines used to help organize information Review prototype reports with users and programmers Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-20
  • 21. Report Stylistic and Aesthetic Elements Stylistic/aesthetic elements of printed reports include Organization Control breaks Blank spaces Margins Color coding Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-21
  • 22. Online Screen Design Online screens are designed using screen design software Guidelines for screen design are Keep the screen simple Keep the screen presentation consistent Facilitate user movement among screens Create an attractive screen Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-22
  • 23. Graphs Primary considerations for designing graphical output Output must be accurate, easy to understand and use The purpose of the graph must be determined Decision makers must be trained in using it Provide the ability to call up a variety of user views as well possible commands Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-23
  • 24. Web Site Design Design principles must be used when designing Web sites These include Using professional tools Studying other sites Using Web resources Examining the sites of professional Web site designers Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-24
  • 25. Web Site Design Further principles Using tools that you are familiar with Consulting books Looking at examples of poorly designed pages Creating Web templates. Style sheets allow you to format all Web pages in a site consistently Using plug-ins, audio, and video sparingly Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-25
  • 26. Web Graphics Guidelines for using graphics when designing Web sites are Use either JPEG or GIF formats Create a few professional-looking graphics for use on your page Keep the background simple and readable Examine your Web site on a variety of monitors and graphics resolutions Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-26
  • 27. Web Graphics Guidelines continued Save JPEG images at the highest quality possible within a reasonable size Use horizontal rules to separate sections of Web pages Use colorful bullets for lists and hot buttons for links Keep graphics images small and reuse images Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-27
  • 28. Web Graphics Guidelines continued Use transparent GIF files to make images that are not rectangular Use a graphics package to tilt your image Follow the three clicks rule which states that you should be able to go to any page in three clicks Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-28
  • 29. Tips for Corporate Web Sites To improve the presentation of a corporate Web site Provide an entry screen or home page Keep the number of graphics to a reasonable minimum Use large and colorful fonts for headings Use interesting images and buttons for links Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-29
  • 30. Tips for Corporate Web Sites  Ideas continued Use the same graphics image on several Web pages Avoid overusing animation, sound, and other “busy” elements Provide an area on the left side or on the top of the Web page for links to other pages in the Web site Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-30
  • 31. Tips for Corporate Web Sites  Ideas continued Make sure that your Web page does not scroll horizontally, keep the vertical page under 2½ screens Make sure that your initial page loads quickly Add one or two Java applets if possible Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-31
  • 32. Planning a Web Site Planning a Web site involves Designing the structure of the Web site Focusing on the content Using meaningful text Including appropriate graphics Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-32
  • 33. Planning a Web Site Further Web site planning guidelines Paying attention to the presentation of the Web site, with a consideration of download times Constructing navigational links Promoting the Web site Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-33
  • 34. Promoting the Web Site You can encourage companies to promote your Web sites by: Using e-mail to promote your site Encouraging readers to bookmark your site Submitting your site to search engines Making it clear who is maintaining the Web site Performing perpetual maintenance of the Web site Kendall & Kendall Copyright © 2002 by Prentice Hall, Inc. 15-34