1. Lokesh Raghani
E-mba

2. 
Digital marketing is the way of marketing products and
services on electronic devices such as
computers, tablets, televisions, smart phones.

Internet marketing and SEO (Search Engine Optimization)
are very important elements of digital marketing.

Digital marketers monitor things like what is being
viewed, how often and for how long, sales conversions, what
content works and doesn’t work, etc.

3. 
Various industries are depending on technology.

A recent forecast suggests that 25 percent of businesses will
plan to hire a chief digital officer by 2015.

Example: shopper

4. 
Manage complex customer relationships across a variety of
channels.

Respond to and initiate dynamic customer interactions.

Extract value from big data to make better decisions faster.

5. 
While running a business offline, you can experience only
moderate success but when it comes to online, you can find it
expanding largely in quick time.

Optimized website along with marketing activities can target
the customers and rive in more traffic to the website.

10. Digital
Traditional
• Faster and more time effective.
• More geographic limitation.
• Wider geographical reach.
• Less flexibility for respondents.
• More flexibility for respondents.
• Expensive and time consuming.
• Less expensive and time
consuming.

11. In the digital industry ,
the key to survival is the ability to
adapt.