A marketing tune up-july29

Matt Davidson LOGO Dynamics [email_address] (804) 241-1152 www.growyourbusinesswithcc.com A Marketing Tune-Up Results of A Failure to Keep a Car in Tune Is It Time To Tune-up Your Business?

Who is Matt Davidson? ,[object Object],[object Object],[object Object],Key Thought: Hope That Things Will Change is Not An Acceptable Strategy

Where Have the Experts Gone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What do we hear today?

IN 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bottom Line ,[object Object],[object Object],[object Object]

What is Business? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Economy: 2000-2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In order to secure the client’s loyalty and guarantee the continuation of a business relationship.

Case Study: Shady Grove Preschool ,[object Object]

What I did supply was this Where do you think the client will be buying magnets in the future?

Marketing 101: A.I.D.A. ,[object Object],[object Object],[object Object],[object Object],Awareness Interest Desire Action Main Focus in the Past: Getting New Customers

New Tools Have Changed the Game ,[object Object],KEEP Clients FIND MORE Convert to Advocates Retention is the New Acquisition

Intrusion vs. Permission Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Is Your Brand? ,[object Object],[object Object],[object Object]

What Your Brand Is ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Media Has Changed—Have You? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Key to Success—A Great Customer Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Goal: Confound Delight Disappoint Conform Conforming Disappointment —I didn’t think you were very good and you weren’t. Confounding Disappointment —You missed the mark to such a degree it is simply unbelievable! Conforming Delight —I expected you to be remarkable and you were. Confounding Delight —You are so good, I just can’t imagine how you do it! You “wowed” me! Scott McKain , www.scottmckain.com

Elements of A Good Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recap and Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A marketing tune up-july29

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