In case you haven’t noticed, social media has gained momentum at astonishing rates over the past few years. While a lot of businesses are scrambling to catch up and ride the social media bandwagon, they are ignoring another powerful form of marketing that is proven to generate results; email marketing. Despite all the hype about social media, email marketing is still one of the most effective and affordable forms of marketing for small businesses. If you run a local business, hopefully, you are capturing your customers’ – and even potential customers’ – email addresses. Most consumers don’t mind getting emails from businesses as long as the information is valuable and will benefit them in some way. Email marketing is permission-based so once your contacts opt-in to your list, you have permission to start sending them both promotional and informational emails. If you are already using email marketing, but are not getting any results, there is a problem somewhere in your marketing funnel. When developing an email marketing campaign, there are several steps businesses must take in order to build and maintain a solid, targeted list. Also, the way you engage with your list is another important factor in how well email marketing will work for you. Marketing can sometimes seem like a puzzle – especially online marketing. However, there are some simple steps you can take to really make email marketing work to bring in more customers, sales, and profits.

1. 10 Email Marketing Tips
For Your Local Business
Presented by: Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com

2. Tip #1
Build a List of Targeted Customers
 TARGET your list based on the
type of product or service you
want to sell
 Ask current customers to join
your email list
 Add a call-to-action to ALL
marketing materials telling
everyone to join your email list

3. Tip #2
Don’t Spam and Avoid Being Too Salesy
 Do not hit your list with emails every
single day
 Will result in unsubscribes
 Create a nice mixture of promotional
offers, entertainment, and
information-sharing – not ALL sales

4. Tip #3
Be Personal in Your Emails
 Email is your chance to “connect”
with subscribers on a personal level
 Speak to “one” person instead of
many people
 Email is a great two-way
communication tool

5. Tip #4
Decide on the Best Time to Send Your Emails
 Depending on the type of business
you have, your emails will get a better
response on certain days and times
 Test and track to figure out what is
working well and keep doing it

6. Tip #5
Pay Special Attention to Your Subject Lines
 Subject lines are the most important
factors in the success of your emails –
it’s the first thing they see
 It has to be enticing enough for them
to open it
 Catchy, yet professional lines are best

7. Tip #6
Integrate Emails With Other Marketing
 Email is powerful when combined
with other marketing methods
 Always direct online followers to your
email opt-in form
 When sending emails, always ask
subscribers to “Like” your Facebook
page and to “Follow” you on Twitter

8. Tip #7
Make it Easy for Them to Unsubscribe
 If people have problems
unsubscribing, they could flag your
email as spam
 Make sure the unsubscribe link is in
every message and is easy to see

9. Tip #8
Keep Your Emails Short and Simple
 People today are short on time, so
keep your emails short
 When it comes to emailing, “less” is
“more”
 Highlight your important points and
use trigger words for best results

10. Tip #9
Always Send Test Emails First
 Send a test email to yourself
BEFORE sending to your list
 This way, you can view it from the
subscribers’ point of view
 Have a chance to fix any errors or
formatting issues

11. Tip #10
Measure and Track Results
 Measuring and Tracking is the only
way to ensure success
 You will be able to find the best
messages, the right design, and the
right call-to-actions that generate the
highest response

12. If you would like more information about Email Marketing,
contact me at 917-677-9937 for a FREE Consultation
Logan Wenger
917-677-9937
logan@loganwenger.com
www.loganwenger.com